Recently, this once popular game will be sold by its owner.
Within one day, Zhejiang Digital Culture posted two announcements about equity transfer: one was the 7.59% equity transfer of Tangren Film and Television; Second, its wholly-owned subsidiary, Hangzhou Bian Feng, transferred 3 1% equity of Hangzhou Youka Network at the listing transfer price of10.34 billion yuan. Among them, the main product operated by Hangzhou Youka is the once popular card game "Three Kingdoms Kill".
On the one hand, it is the reality that "Kill of the Three Kingdoms" is selling well because of the heat decay, and on the other hand, it is the ideal that "Kill of the Werewolf", which is also a board game, continues to burn!
The listing price is10.3 billion, and the digital culture in Zhejiang Province is "Three Kingdoms Kill".
On September 16, Zhejiang Mathematical Culture posted two equity transfer announcements within one day:
First, transfer 7.59% equity of Tangren Film and Television at a price of about 228 million yuan;
Second, its wholly-owned subsidiary, Hangzhou Bian Feng, transferred 3 1% equity of Hangzhou Youka Network at the listing transfer price of10.34 billion yuan.
Hangzhou Youka is a joint venture company jointly funded by Hangzhou Bian Feng and Zhoushan Qiyu Investment Management Partnership, mainly engaged in board games and related businesses. Hangzhou Bian Feng invested 654.38+004 billion yuan in board games and related intangible assets, accounting for 40% of Hangzhou Youka.
2065438+In July 2007, Hangzhou Bian Feng was listed and transferred through Zhejiang Equity Exchange, and 9% equity of Hangzhou Youka was transferred at RMB 3531.39 million. At that time, the total equity value of Hangzhou Youka shareholders was 392 million yuan, and the value-added rate was 33.26%.
This time, Hangzhou winger will transfer the remaining 365,438+0% equity of Hangzhou Youka, with the listing price of 65,438+00% and the valuation based on evaluation of 654,383+34 million yuan. This means that if the transaction is successful, the Hangzhou winger will empty the assets of the "Three Kingdoms Kill".
According to the asset valuation of Hangzhou winger 20 15 when Hangzhou Youka was established, clearing the "Three Kingdoms Kill" will make Hangzhou winger realize nearly 65 million income.
The profitability of the "Three Kingdoms Kill" business declined.
Hangzhou winger's sale of "Three Kingdoms Kill" is closely related to the decline in profitability of "Three Kingdoms Kill" business.
The "Three Kingdoms Kill" business experienced rapid development and became a popular online board game, reaching its peak in 20 13, creating a net profit of 4 1662500 yuan for Hangzhou winger. However, by 20 14, the net profit of the Three Kingdoms Killing fell sharply to 9,430,600 yuan. Hangzhou Bian Feng set up Hangzhou Tour Card from August 2065438 to August 2005 with the intangible assets of Three Kingdoms Kill and the management team of Three Kingdoms Kill, for the above reasons, hoping to attract social capital through joint venture, increase product and business innovation, and effectively consolidate market share in the fierce market competition.
Operation of Hangzhou Youka 20 16 and 20 17 in the first half of the year (screenshot of relevant announcement)
However, since then, the popularity of "Kill of the Three Kingdoms" is still declining, which can be seen from the search popularity of the mobile terminal. At the same time, according to Dataeye's mobile mobile game statistics, in the first half of 20 17, 16 ranked the top six card games, and the Three Kingdoms killed the bottom. Hangzhou Youka's operating income in 20 16 years1880,000 yuan, net profit in 2814,000 yuan, operating income in 20 17 years/0.06 million yuan and net profit in 22.265 million yuan.
In fact, the transfer of "Three Kingdoms Kill" by Hangzhou winger is an adjustment to the chess game business.
Because in July of 20 17, Zhejiang Digital Culture announced that Hangzhou Bian Feng planned to acquire 0/00% equity of Shenzhen Tian Tian akg Co., Ltd. with its own funds of1000 million yuan, and the main game that Tian Tian likes to play is "bloody mahjong" and other chess and cards.
When Zhejiang Digital Culture transferred the 365,438+0% equity of Hangzhou Youka, it also indicated that Hangzhou Bian Feng is currently committed to developing the core chess and card game business, and has intensified its efforts to promote the regional sinking and expansion of the mobile terminal of chess and card games. The transfer of other businesses and the withdrawal of funds will help Hangzhou Bian Feng focus on its advantageous business.
Just when "Kill of the Three Kingdoms" will sell well because of the decline in performance, it is also the rise of "Wolf Man Kill" in board games!
The rise of werewolf killing
"Please close your eyes when it is dark, and open your eyes when you are a werewolf ..." Did you hear the prologue?
In 20 17, the killing game blowout with the werewolf culture as the background has also become a new outlet for entrepreneurship and investment in the game industry. Among them, "werewolf killing" became one of the key words in the game industry in the first half of 20 17, which ushered in an online explosion.
According to the People's Daily, from 2065438 to March 2007, the Baidu index of "Wolf Man Killing" exceeded 60,000, reaching the highest level in history, and the trend of mobile index was much higher than that of PC. Now open the popular search in the App Store, "Wolf Man Killing" still ranks second in the hot search, second only to Tencent's "the glory of the king". What makes a desktop game that has existed for nearly 10 years have a counterattack from offline to online?
From June 2065438 to June 2005, Zhanqi Satellite TV launched an e-sports reality show "The Lying Man", and invited many e-sports stars to participate in a board game with the werewolf culture as the background. The attention of "Wolf Man Killing" began to increase.
In the same year, Xi An Yunrui, who was authorized by Youxing (Beijing) Technology Co., Ltd. to promote the "Wolf Man Killing" game through the Internet and WeChat official account, developed 6.5438+0.5 million online users, trained more than 6.5438+0.000 offline judges and participated in the game more than 6.5438+0.000 people a year.
20 16 Panda TV and Migu Media of Ma Dong respectively launched the e-sports reality show PandaKill and The Temptation of Dinner. The latter takes the werewolf culture as the background, and invites many star guests and players mentioned by Qiba to participate in board games. The total broadcast volume of the program in Tencent in the first season exceeded 500 million. The popularity of "The Temptation of Dinner" is inseparable from the growth of Baidu Index of "Wolf Man Killing".
It is understood that "Wolf Man Killing" is a game with a long history. Its commercial operation can be traced back to 2009 at the earliest, and it has been more than 8 years. The Wolf Man Killed suddenly became popular from 20 17. First, many related products of "Wolf Man Killing" have received financing of one million or even ten million yuan, and the capital is very strong; Second, Internet giants are also scrambling to develop products related to "werewolf killing".