Rural revitalization strategy is a sublimation version of the construction of new socialist countryside. Generally speaking, it is to replace "production development" with "industrial prosperity", and it is required to cultivate new industries and new formats, improve the industrial system and make the rural economy more prosperous on the basis of developing production; Replacing "clean and tidy villages" with "ecologically livable" requires developing a green economy, controlling environmental pollution, and carrying out a small amount of relocation on the basis of managing messy villages to make the rural living environment more comfortable; Replacing "management democracy" with "effective governance" requires strengthening and innovating rural social governance to make rural social governance more scientific and efficient and better meet the needs of rural residents; Replacing "affluent life" with "affluent life" requires that farmers live a richer and happier life in accordance with the goal of building a well-off society in an all-round way and the new goal of building a socialist modern power in two steps; Although the word "rural civilization" has not changed, its content has been further expanded and improved in the new era. Compared with the construction of new socialist countryside, the content of rural revitalization strategy is more substantial, and the logical progressive relationship is clearer, which points out the direction and focus for realizing the all-round upgrading of agriculture, all-round progress of rural areas and all-round development of farmers in the new era.