1993- 1996, belle broke the traditional model in the field of beauty, and introduced international high-end brands, which made belle develop rapidly, consolidated its brand image and gradually improved its popularity;
1997, Belle's brand awareness has been continuously strengthened, and the most famous hardware facilities at home and abroad have been introduced. Products and instruments are at the leading level in the industry and have a group of loyal members.
1998, "Sunshine Belle", which attracted many Hong Kong stars, led the beauty trend. "Sunshine Belle" is the first beauty salon in Shenzhen to hire a famous hairdresser from Hong Kong as its manager. Its scale and facilities represented the highest level of the beauty service industry at that time and became a reference model for the industry. Coupled with advanced business philosophy, first-class environment and service, "Sunshine Belle Ya" became famous in Shenzhen beauty salon, and Liang Fengyi crew chose this place as the shooting base.
From 65438 to 0999, Belle accepted the certificate of "National Safe Beauty Salon" issued by the central leadership in the Great Hall of the People of China, which caused a sensation in the industry and attracted the attention of a large number of pioneers in the beauty industry. At the same time, Belle pays attention to humanistic construction and has created a group of high-quality management teams.
In 2000, in order to meet more and more women in Pengcheng's higher pursuit of beauty, a professional beauty slimming institution-"Bailiya Beauty Slimming Store" came into being.
200 1 establish a "five-star beauty enterprise" in an all-round way, build an all-round talent professional museum and build a talent training management system.
In 2002, the new concept was brilliant again, and Chairman Zhao Qing initiated the new concept of "beauty, health and heart". And created another "butterfly" miracle in the bustling Nanshan commercial and cultural center-"Belle Ya SPA Sanyang Beauty Club", which promoted the development of beauty industry in Nanshan District of Shenzhen;
In 2002, Belle won the "Top 20 Beauty Salon Industry in Nanshan District, Shenzhen"
In 2003, Belle was awarded the honorary title of "Honest Enterprise in the Heart of Millions of People in Shenzhen"
In 2003, Belle won the honor of "Shenzhen five-star beauty salon" listed by Shenzhen Municipal People's Government.
In 2004, Belle was awarded the honorary title of "designated brand promotion beauty chain organization in beauty industry"
In 2004, Belle was awarded the honor of "Honest Enterprise" by Shenzhen International Beauty Expo.
In 2004, Belle won the title of the most popular brand in Shenzhen beauty industry.
In September 2004, Belle Ya officially kicked off its strategic expansion, and formally registered and established "Shenzhen Belle Ya Beauty Co., Ltd.";
June 5438 +2004 10, "Hong Kong Belle International Group Co., Ltd." was incorporated; 65438+February, "Belle Beauty International Group Co., Ltd. French Headquarters" was incorporated in Paris, France. In just one year, Belle blew the horn of internationalization;
From June 5438 to October 2005 10, belle reached its peak again. The appearance of the first top-level VIP club in China surprised the domestic beauty industry and also surprised the foreign beauty industry. Belle is a well-deserved beauty queen of China.
In June 2005, in order to build a century-old enterprise, "Belle Ya" officially introduced HR project, established and standardized human resource management, and provided a strong talent guarantee for the company's long-term development;
In 2005, Belle won the title of the most popular brand in the beauty industry in the Pearl River Delta region.
The image of "Shenzhen Business Card" is the highest glory.
In June 2005, Belle introduced HR project, formally established and standardized human resource management, which provided a strong human resource guarantee for the company's long-term development.
In June 2005, Belle passed the international ISO 14000 environmental management system certification, which opened the introduction of beauty industry in China.
From June 5, 2005 to February 2005, Belle was awarded the best international professional SPA beauty institution in China (Shenzhen) by Shenzhen Bao Jing.
From June 5438 to February 2005, Belle was awarded the best representative of Shenzhen for 25 years by Shenzhen Newspaper Group.
In 2006, stars gathered, including Belle, Lu Yu, Chen Farong and Rosamund Kwan. Thousands of people gathered to witness this glorious moment. Among them, Miss Rosamund Kwan specially chose Belle Supreme Beauty Club to shoot slimming advertisements.
In 2006, Belle was awarded the "Best International Beauty Agency" and its chairman Zhao Qing was also awarded the honorary title of "Most Caring Entrepreneur".
In September, 2007, Belle Baoan Clubhouse went into battle in powder makeup, indicating that the company's strategic goal of increasing to twelve clubs within three years is blowing the horn with a high attitude;
In September 2007, Belle was awarded "Top Ten Super SPA Beauty Clubs in China in 2007" by the Beauty and Cosmetics Chamber of Commerce of the All-China Federation of Industry and Commerce, China International Famous Brand Association, Beauty and Cosmetics Branch of the World Outstanding Chinese Business Association and Guangdong Beauty and Cosmetics Industry Association.
From June 5 to February 2007, Ms. Zhao Xiuqing was specially appointed by Shenzhen Nanshan Charity Association as the permanent honorary director of Nanshan Charity Association.
On February 8, 2008/kloc-0, the professional and technical team of belle successfully developed a set of professional technology-"source power three-nourishing therapy" through intensive cultivation on February 6, 2008, and successfully obtained the national patent, which is the first time that the beauty industry in China has obtained the national technical patent. The acquisition of this patent fills the gap in the field of beauty technology patent in China beauty industry;
In May 2008, Belle Sanya Beauty Center opened a magnificent chapter. The Central Club is the only club in Belle with an independent three-story service building, and it is also the first luxury club to provide services for male and female guests. Having an independent built-in elevator and an independent VIP room is the perfect crystallization of romance and elegance.
In 2009, in cooperation with qingyuan polytechnic, the school-enterprise alliance was formally established, which provided a strong guarantee for Belle to introduce highly educated and high-quality talents.
In February 2065438+00, Belle signed a school-enterprise cooperation agreement with Guangxi College of Traditional Chinese Medicine.
March 2065438+00 18 The sixth branch of Belle Asia, Qianhai Club, opened.
On May 28th, 20 10, the seventh branch of Belle Baoan Gymnasium opened.
201September 19 Belle Asia's eighth branch, Luohu Hongxiang Club, opened.