No, it is a jewelry company affiliated with Jinliufu.

Jinliufu is a formal brand. It is a brand of Hunan Jinliufu Shangmei Jewelry Co., Ltd. It mainly deals in jewelry such as gold and silver jewelry, diamonds and rubies and sapphires. So far, Jinliufu has more than 600 franchise stores across the country, and the brand will continue to upgrade the brand, introduce high-end brand operation and management talents, introduce new capital investment, and develop new retail.

On September 10, 2020, Sinopec, Alibaba, etc. were rated as broadcast brands of CCTV's "National Brand·Gathering to Shine" project. Five units including Hunan Jinliufu Shangmei Jewelry were rated as "Brand China Recommended Brands". As of September 2020, Jinliufu Shangmei has nearly 600 franchise chain stores in 21 provinces and cities across the country. In the next five years, it will continue to upgrade its brand, introduce high-end brand operation and management talent teams, introduce new capital investment, and develop new retail. At the same time, it has laid out the international market, and has applied for trademark registration protection in more than ten countries and regions around the world, including the United States, the United Kingdom, and Russia, and launched the brand internationalization strategy.