A few days ago, the titles displayed by major search engines are generally about 60 characters long, that is, the length of 30 Chinese characters. If it exceeds this range, the following text will be truncated and cannot be displayed. Moreover, a title that is too long may not be so targeted. When writing a title, be short and pithy, highlight the key points and control the number of words.

correlation

Relevance not only considers the optimization effect, but also aims at achieving a better user experience. Our headline writing must be closely related to the theme of the website.

terse

When writing a title, we need to focus on a theme. Too long a title will dilute the keyword density.

Keyword frequency

Personally, I think it is better for the main keyword to appear 2-3 times in the title, and it is better for the secondary keyword to appear once.

Keyword position

The higher the keyword, the higher the weight given by the search engine, so when combining a title, the core keyword can lean forward.

segregator

Use vertical bar |, space, comma or horizontal separator to separate and combine the main and auxiliary keywords in the title content to achieve the best theme effect.