Now watching and playing live broadcast has become a national activity. By the end of 2065438+February 2008, the overall market penetration rate of live APP was as high as 2 1.4%, and the user scale exceeded 220 million. Perhaps in the eyes of many people, most well-known anchors such as Tianyou and Azhe are from the Northeast, so people in the three northeastern provinces must have more love for live broadcast. However, the recent research report on the live APP industry released by Aurora Big Data in March 20 18 shows that there are no three provinces that play live broadcasts the most.

According to the report, the three live broadcast applications with the highest market penetration rate are Yu Dou (4.25%), Huya Live (3.6 1%) and YY(3.33%). In the past six months, the average daily users of Betta, Huya and YY were 6.708 million, 5.806 million and 474.6 respectively.

In terms of the number of users, at present, Guangdong Province ranks first in the number of live APP users with 8.3%, Henan Province ranks second with 8.2%, and none of the three northeastern provinces has entered the top 10. It seems that although the three northeastern provinces are rich in big anchors, the number of people watching the live broadcast is not particularly large.

In terms of age, the proportion of live APP users under the age of 30 reached 66.7%, of which male users accounted for 59.6%; And "the glory of the king" is the favorite live broadcast classification of users at present.

In terms of the number of live APP users, the number one Android phone is OPPOR9(4.2%), followed by OPPOR9s(3.7%) and the third is vivoX9(3.5%). Judging from the ranking of TOP 10, there are as many as five OPPO models, and among the ten mobile phones, only Xiaomi 6 is equipped with Qualcomm Xiaolong 835 platform. It seems that the performance requirements of mobile phones are not particularly high when watching live broadcasts.