1. Arrangement: Also known as typesetting, first decide on the vertical or horizontal format. When writing, pay attention to leaving space on the four sides to prevent the layout from scattering and not being concentrated enough, giving people a rough-and-ready feel. Secondly, the font size, style and color matching of the entire layout should also be considered.

2. Main title: This is the focus of the POP and can best retain the audience's attention. Therefore, the font must be eye-catching, eye-catching, clear, and easy to read. The number of words should not be too many, and should be within 2 seconds. Read both left and right for clarity only

3. Subtitle: If the main title cannot fully explain the content, or to make the content more attractive to the audience. The supplementary explanation of the subtitle is necessary, so the subtitle has the finishing touch. But if the main title cannot attract the audience, then the audience will not be interested in reading the subtitle. This POP design is a failure. To be clear, a POP that can draw the audience's attention from the main title to the subtitle to the explanatory text of the specific content is successful.

4. Expository text: Expository text is copywriting in hand-drawn POP that fully explains the content and purpose. When writing, you should pay attention to:

1. Be concise and to the point, and avoid awkward sentences.

2. The most attractive information should be written at the front to entice readers to read further.

3. The number of writing lines should be within 7 lines as much as possible, and each line should not exceed 15 words.

5. Illustrations: POP expressed purely in words is relatively monotonous. Using illustrations is a good way to adjust it, but you should try to avoid being too fine and rough.

6. Decoration: Decorative frames and pattern shading are the more commonly used methods. The modification of characters is very important, but it should be noted that large characters will appear monotonous if not modified, and too many modifications of small characters will hinder reading. Although POP advertising is not "broad and profound", it is easy to learn but difficult to master, and the secrets cannot be explained in a few words. I’ll put it aside for now and hope to have the opportunity to discuss it in detail later.