Strictly speaking, there is no real cultural industry in China at present. We all envy the American cultural industry, which has long been a pillar industry. However, when the cultural atmosphere that has remained unchanged for decades in the era of planned economy has not been completely changed, and on the cusp of international economic transformation and upgrading in the period of strategic opportunities in the new century, we proudly accepted the impact of cultural industrialization. Therefore, the re-allocation of resources, cross-industry restructuring, cross-restructuring in international competition, the intervention of capital in the process of industrial restructuring, and the cultural industry's excavation of capital market incubation products and competitiveness will all enter our field of vision at an unprecedented speed. China's cultural industry should definitely improve its core competitiveness, not strengthen policy protection.

Relevant strategies and suggestions for the comprehensive development of China cultural industry;

(A) comprehensively formulate and improve the cultural industry development plan.

To comprehensively formulate and improve the cultural industry development plan, we must first establish an industrial development strategy with cultural resources as the core, and always take the protection and development of cultural resources as the basis and core for overall planning, mainly aiming at the following aspects:

The first is the development planning of historical and cultural resources. Rich historical and cultural resources are not only the most precious spiritual wealth of the Chinese nation, but also the most precious cultural wealth for the sustainable development of China's cultural industry.

Second, the planning and utilization of realistic cultural and ecological resources. The sustainable development of realistic cultural and ecological resources can be summarized in form and content as follows: digital transformation of modern spiritual and cultural achievements, virtual simulation of realistic human society, network reconstruction of contemporary cultural behavior and computer space reproduction in the field of human spirit. We must change our ideas, scientifically understand and fully grasp these emerging cultural resources.

In addition, there are talent planning, government management planning and international competition strategy planning for effective protection and rational development of cultural resources.

(2) Accelerate the structural adjustment of the cultural industry and the reform of the management system.

To actively develop the cultural industry, we must combine the reform of the cultural management system and accelerate the pace of structural adjustment of the cultural industry. We should optimize the allocation of resources through structural adjustment. The development of high-tech cultural industries combined with new technologies will transform China's advantages in cultural resources into industrial advantages and competitive advantages. Through deepening reform, all kinds of state-owned cultural enterprises will gradually establish a modern enterprise system with clear property rights, clear rights and responsibilities, separation of government from enterprises and scientific management, and establish a scientific, reasonable, flexible and efficient management system and a production and operation mechanism for cultural products.

On the basis of structural adjustment and deepening reform, according to the requirements of specialized division of labor and scale operation, cultural industry groups will be established and cultivated in a planned and step-by-step manner by using modern enterprise operation means such as alliance, reorganization and merger. Break down regional divisions and industrial barriers, and encourage and support industrial groups to operate across regions and industries. Establish an industrial group with capital and business as the link, and adopt various modes of operation to realize resource sharing, complementary advantages, benefit sharing and risk sharing.

(C) actively absorb and expand the power of social capital

Widely absorbing social capital is a positive measure to develop cultural industry. With the further adjustment of China's economic policy and the continuous improvement of ownership structure, it is a general trend for social capital, including individual and private economy, to enter the cultural industry in the future. However, according to statistics, about 654.38+ trillion social capital in China has not been properly invested. Do everything possible to attract idle social capital to invest in cultural industries, and gradually improve the investment and financing mechanism that combines government investment with social investment, domestic investment with foreign investment, and multi-channel diversification.

(4) Vigorously cultivate high-level compound cultural talents.

"In the capital structure of cultural industries, the greater the proportion of intangible assets, the greater the extent of capital appreciation; Among intangible assets, the better the combination of creativity, knowledge, brand, management and technology, the greater the contribution to capital appreciation and the faster the development of the industry. " [5] Among them, human capital, especially the hub and core of capital appreciation of the whole industry.

(5) Develop high-tech by leaps and bounds and seek the integration of cultural industry and information industry.

Fully develop the application of high-tech in cultural industries, and strengthen technology promotion and independent development. Pay attention to the transformation of traditional culture by high-tech means and develop emerging cultural industries. Strive to improve the cultural and scientific content of cultural products and enhance the market competitiveness of enterprises. We should be good at using modern market economy information and marketing means to promote the circulation of artistic products. Using high technology to speed up the transformation of cultural industry infrastructure, strengthen the digitalization and networking of cultural industry and cultural resources, and realize the leap-forward development of China's cultural industry.

(VI) Deeply participate in creative management, establish a value chain and lay the foundation for industrial operation.

The core value of cultural industry is human creativity, and the commercial value of creativity is inexhaustible. Therefore, American cultural industry defined its creative economy very early. Cultural industry is good at developing creativity. The United States is a country with a short history and no cultural accumulation. Actually, it is a typical cultural congenital deficiency. However, the characteristics of immigrant countries and the maturity of democracy make people engaged in cultural industries free to try, think freely and create without hesitation.