Waveform factor
Appearance factor is the appearance of the product packaging surface, including the size, size and shape of the display surface. We see three forms in our daily life, namely, natural form, artificial form and accidental form. However, when we study the form composition of products, we must find a form suitable for any nature, that is, to extract the same regular things as * * * *, which is the so-called abstract form.
The principle of formal beauty of packaging appearance elements is mainly considered from the following eight aspects: symmetry and balance, stability and lightness, contrast and harmony, repetition and echo, rhythm and rhythm, analogy and association, proportion and scale, unity and change.
Constituent element
Composition is a complete picture that arranges trademarks, graphics, words and their combinations on the display surface of commodity packaging. The combination of these four aspects constitutes the overall effect of packaging and decoration. The use of trademarks, graphics, words and colors, the constituent elements of commodity design, is correct, appropriate and beautiful, which can be called excellent design works.
colourway
Color design plays an important role in packaging design. Color is an important factor to beautify and highlight products. The application of packaging color is closely related to screen design's conception and composition. Packaging color needs planarization and homogenization, which is a high generalization of color filtering and refining. Based on people's association and color habits, exaggerated color change is a means of packaging art. At the same time, the color of packaging must also be controlled and restricted by technology, materials, uses and sales areas.
Font design
Words are symbols that convey ideas, exchange feelings and information, and express the content of a certain theme. The brand, product name, description, advertising text, manufacturer, company or distribution unit on commodity packaging reflect the essential content of packaging. When designing a package, these words must be considered as part of the overall design of the package.
The key points of text design in packaging and decoration design are:
The text content is concise, true and vivid, easy to read and remember; Font design should reflect the characteristics, nature and uniqueness of goods, and have good recognition and aesthetic functions; The arrangement of characters should be in harmony with the overall design style of packaging.