Former US President George Sr? Bush coined a famous word "foresight". The "things" that he despised in those years have now become things that enterprises must prove that they have under heavy pressure. Therefore, the company requires employees to hold lengthy formal meetings to discuss and formulate their vision. The result of that vague discussion is a "vision statement", which has no practical operability except putting pressure on employees on a regular basis. The end result is to suppress the enthusiasm of employees.
In the final analysis, the purpose of establishing a vision for an enterprise is to motivate people: the vision motivates employees through motivating people. In my opinion, encouragement is a key element of "making employees excited about this matter" (another element is reward) when formulating strategic direction. An effective vision statement can provide an inspiring picture of the future and let employees imagine what will happen and how they will feel after completing the mission and goals of the organization. Clarify the emotional connection between employees and enterprises. Crucially, the formal vision statement is not only inspiring, but also the product and symbol of the process of employees acquiring * * * knowledge and * * * commitment.
When the meeting to discuss the vision really works, it can get very good results. For example: Johnson &; Johnson) is a department that designs, produces and sells plastic surgery implants (such as artificial hip and knee joints), and it has made an excellent vision statement. The company's vision statement is: "regain the fun of sports." It shows the value of the company's products to people suffering from severe joint pain. It reminds people of great athletes who can go to back in the game and grandparents who can play with their grandchildren again.