Abstract: For beauty salon owners, running a beauty salon is not just about managing the daily affairs of the beauty salon. It also requires using a strategic vision to predict industry development and adjust beauty salon projects and services so that Beauty salons keep up with industry trends and win customers with services that are ahead of their peers. So, what are the common beauty salon services? Mainly include skin care, massage, ovary care, aromatherapy ear candles, etc. Let’s learn more about it below! 1. What are the services of the beauty salon

1. Classification by body parts

Facial care, hand care, shoulder and neck care, body care, hand care, and foot care.

2. Classification by function

(1) Basic care

①Simple hydrating care: cleansing, moisturizing, facial mask, head, shoulder and neck massage.

②Routine facial care: cleansing, exfoliation, facial mask, moisturizing, facial, head, shoulder and neck massage.

③Basic eye care.

④Basic care for shoulders and neck.

(2) Therapeutic care

Blemishes and freckles, acne and scars, whitening and rejuvenating, hydrating, desensitizing and repairing, wrinkles and anti-aging.

(3) Body care

Hand care, body shaping, breast enhancement, ovarian care, kidney care, cervical column care, lung care, essential oil development Back, lymphatic detoxification, scraping, cupping, aromatherapy spa, etc.

(4) Modification projects

Body hair removal, manicure, eyebrow and eyelash extensions, eyelash perm, eyebrow shaping, eyebrow tattooing, eyebrow washing and embroidery, and makeup.

(5) Instrumental care

Steam capsule, light wave bath room, far-infrared lamp, hydration meter, body shaping and slimming meter, photon skin rejuvenation meter, etc.

(6) Special care

Ear candling, fire therapy, navel therapy, etc.

2. How to determine the special service items of beauty salons

The most important thing for a beauty chain franchise store to determine its own special service items is to be able to meet the local consumption level, because each region Beauty chain franchise stores must have different development models in the operation process, because the consumption power level of each region is different, and the customers' needs for beauty are also different, so in the entire operation process , if you want to be able to set up special service projects, you need to be able to meet local customer consumption needs and better meet the psychological demands of mass consumers.

If the local consumption level is very high, and everyone is relatively supportive of beauty projects, and there are many customers going for beauty treatments, then we can consider other projects that are different from facials. For areas with this situation, when setting up special service items, it is usually recommended that you choose health and wellness special items, because for beauty chain franchise stores, beauty therapy is actually the most basic item. If If you want to get a better project expansion, I suggest that you get closer to the health aspect, because after all, health and wellness therapy has received everyone's attention now, and the development of the big health industry does have a very good and broad space.

As the local consumption level is average, everyone’s awareness of beauty chain franchise stores is only average. If you want to better promote consumption and have better sales in such an area, It is recommended that when choosing special services, you should try to meet the actual needs of the local area. Maybe in areas with average consumption levels, people are more inclined to perform some basic facial care, so special skin care products are recommended. , or some other services for facial skin care can be continuously launched. When forming its own unique characteristics, it can better ensure the independence and iconicity of the business.

3. Which items are the most profitable in beauty salons

1. Natural active ingredient products

When it comes to the various chemical elements contained in skin care products, many people’s The first reaction is that it is harmful to the skin and can easily lead to disgust. Affected by this, skin care products with purely natural selling points are gradually emerging. Now, many beauty salons have launched products containing natural active ingredients, including milk, marine elements, minerals, fruits and vegetables, Chinese medicine, pearls, flowers, etc. Products containing these natural active ingredients are loved by consumers for their strong safety, no side effects and remarkable effects.

2. Biotechnology skin care projects

Biotechnology is a very popular topic in the beauty industry recently, and anti-aging projects led by this technology are currently the most popular in beauty salons. Best selling items. At present, the more common products in beauty salons include products that delay skin aging, products with anti-aging capabilities for tissues and organs, health and wellness products, anti-aging and beauty products, etc. The categories are complex and there are many choices.

3. Weight loss and body shaping projects

Whether it is a gym or a slimming center, a large number of people visit, and business is very prosperous. The rise of weight loss craze has made the beauty industry see the potential of this project, so now many beauty salons have begun to include weight loss and body shaping as a key part of their operations. With the development of beauty technology, weight loss and body shaping techniques are becoming more and more professional. In addition to traditional acupuncture, massage, and scraping, technological weight loss projects such as laser weight loss and space capsule weight loss are increasingly favored by women.

4. Personalized customized projects

Why are one-to-one personal training so popular now? This is because modern people value professionalism first and customization secondly in their consumption. Therefore, projects customized for individuals are favored by more and more customers. The same is true in the beauty industry. Nowadays, many beauty salons have launched private customization services. Professional beauty consultants tailor-make exclusive skin care items and health treatments for customers based on their personal skin conditions and health styles. Even though such projects are priced higher, they are indeed a magic weapon for beauty salons to attract high-end customers, and are also a major trend in the future development of beauty salons.

IV. Pricing rules for beauty salon projects

1. Pricing principles for beauty salon projects

(1) Pricing needs to be based on the nature of the beauty salon itself. If the decoration of the beauty salon is relatively high-end, we will position it as a high-end beauty salon. In addition, the product's popularity and grade are relatively high, and the beautician's operating techniques are very good, so the pricing is higher than other mid- to low-end beauty salons. high.

(2) Determine the price based on the customer's affordability, because the general beauty salon will have more than 80% of regular customers, and we can set prices based on the consumption levels of these regular customers, so that We won't lose most of our customers.

(3) Pricing is based on national service price regulations and peer competitors. The charges for various items in the beauty salon must not violate the policies and regulations formulated by the relevant departments, and we must refer to the prices and charges of our counterparts in the same place.

(4) Pricing based on cost. This is the most common method on the market, which is to maintain the most basic profit based on the required costs and various expenditures. Pricing is based on standards customized by the Beauty Association, and is generally maintained within consumers' willingness to pay.

2. Beauty salon pricing skills

(1) Different pricing should be carried out according to differences in service items, geographical locations, etc. The price should be acceptable to consumers and can maintain a certain level. profit. For example, Xueyi's beauty salon franchise stores are spread all over the country. The pricing in Beijing, Shanghai and Guangzhou is generally higher than that in other second- and third-tier cities. The economic level of the city and the differentiation of consumer groups lead to different prices of beauty items.

(2) Carry out certain discounts based on consumers’ purchasing conditions and signed service projects to encourage consumers to spend long-term, group consumption, etc. Certain discounts can attract more consumers. Many beauty salons do group buying on Dianping.com, which uses low group buying prices to attract more customers to experience the beauty salon, so as to stabilize the customer base and business growth of the beauty salon.

(3) Pricing some services in a biased manner, that is, reducing the cost of a certain service to attract customers and ultimately achieve profitability.

(4) In order to better attract consumers, you can set some experience prices to attract consumers to spend long-term and become stable customers.

(5) Stage pricing. In order to give back to old customers and cultivate stable customers, membership cards can be launched, which can enjoy certain discounts for different amounts. This method is relatively common and is more capable of attracting long-term and stable consumer groups.

(6) Guaranteed pricing, that is, pricing based on the beauty effect achieved to attract more consumers. This requires beauty salons to work hard to improve their work skills to help consumers achieve better skin conditions and charge fees with good results. This approach is more attractive to consumers.

(7) Series pricing: launch some series of services based on the specific conditions of the service items. This price is more cost-effective than a single service, so as to attract stable customers.