Affected by the double pressure of work and life, unhealthy diet and work habits, the sub-health of scalp and hair has become a contemporary problem. Another cruel fact is that hair loss is younger. 60% people show signs of hair loss at the age of 25, and the proportion of hair loss before 30 is 84%. Correspondingly, after 80 and 90, it became the main force of hair loss, but in? Yan value economy? In general, push? Overhead economy? With the rapid development of hair transplant industry, it has attracted much attention in recent years with the upsurge of hair loss.

The hair transplant market continues to expand, and the industry still needs to improve its technical blessing.

From unpopular projects to the most popular expensive medical beauty projects, hair transplant is no longer confined to the category of consumer goods in first-tier cities, but is gradually sinking into second-and third-tier cities, supported and promoted by market demand. According to Frost Sullivan's data, the scale of hair transplant medical service in China will be 654.38+03.4 billion yuan in 2020, and it is expected to increase to 37.8 billion yuan in 2025, with a compound annual growth rate of 23%. By 2030, the market size is expected to grow to 75.6 billion yuan.

The development of hair transplant industry is not only the expansion of market scale, but also reflected in the technical level. At present, China's hair transplant technology is in the stage of maturity and optimization. The maturity of hair transplantation technology has greatly improved the survival rate of hair follicles and the effect of hair transplantation. These two aspects are also the most concerned issues for consumers. Zhang Chunjie, member of the Standing Committee of the Hair Medicine Branch of China Plastic Surgery Association and president of the new hair transplant research institute, said that the industry still needs more minimally invasive and sophisticated hair transplant technologies to meet the market demand.

Detailed hair transplant process and advanced hair transplant technology.

From scratch, from shaving to not shaving, technological changes have achieved leap-forward development. In addition, the hair transplant organization has also made corresponding optimization and innovation in medical equipment and surgical procedures. The whole process of hair transplantation is divided into preoperative, intraoperative and postoperative. Preoperation includes face-to-face diagnosis, hair follicle detection, physical examination and preoperative design; Surgery includes hair follicle extraction, hair follicle separation and hair follicle implantation; Including postoperative recovery and the growth of new hair follicles. At present, the mechanism of hair transplantation mainly focuses on the improvement of surgical instruments needed for surgical steps, and reduces the damage of traditional instruments to hair follicles through more precise instruments.

Taking 3D hair transplantation technology for newborns as an example, the traditional straight hole trephine extraction was replaced by dense suction trephine extraction from the aspects of hair follicle extraction, separation and planting, which improved the completeness of hair follicle extraction to a certain extent and produced more hair. High-precision microscope can reduce hair follicle damage caused by naked eye separation.

Hair transplantation changes the growth position of hair follicles, is it a kind? Resource redistribution? But different parts of the hair grow in different directions, so we should pay attention to the natural layering when planting. In addition, it is necessary to carry out personalized design according to individual needs, which requires the integration of aesthetics to achieve the aesthetic feeling of hair transplantation. 3D hair transplant technology has the above advantages and is very popular among young people.

The price of hair transplant is comparable to the house price, and technology research and development should be the focus of hair transplant institutions.

Affected by technical factors, the price of hair transplant varies, and some institutions will increase the price according to the qualification level of doctors. According to the service quotation of Yonghe Medical, some consumers estimate that 1 cm2 scalp can transplant up to 45 hair follicles, and the cost of hair transplantation is about 900 yuan/cm2, while the house price in Beijing's Third Ring Road is 10 yuan/cm2, which is faster than 100 times.

Why is hair transplant expensive? You know, hair transplant is almost the same? One-time deal? It is difficult to generate secondary consumption, and it is not an urgent or urgently needed treatment service for consumers. The group that really needs hair transplant is limited and tiny, so hair transplant institutions will conduct market consumption education through continuous and high-density marketing publicity and advertising to attract customers. It can be said that behind the high cost of hair transplant is high marketing cost and high customer acquisition cost, plus medical and service costs.

The essence of hair transplant is medical behavior, so the long-term development of hair transplant industry depends on the continuous updating and iteration of hair transplant technology and services, rather than high marketing investment. High marketing and low research and development will only fail to keep up with market demand? Pace? . Therefore, while seizing the market by marketing, technical research and development and post-operative service guarantee have become the key considerations and laying tracks for new hair transplant institutions. This also means that hair transplant institutions need to return to the medical track from the marketing track.