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How does the cosmetics industry recover those beauty misunderstandings?
Myth 1: There are better skin care products than botulinum toxin and skin fillers. Fact: No skin care product can make plastic surgeons or dermatologists lose their jobs. In recent years, cosmetic companies have made a new positioning for skin care products, claiming that their products can rival or even surpass plastic surgery such as botulinum toxin injection. This kind of products often publicize how dangerous it is to inject botulinum toxin in fashion magazines, but apart from the scary name, botulinum toxin is not dangerous at all. In reality, the research on the effectiveness and safety of botulinum toxin is very full, and the conclusions are all positive, and it is claimed that it can also be used to treat children's cerebral palsy, headache and eye muscle twitch. On the other hand, there is no research report that any skin care product has a mechanism similar to botulinum toxin, skin fillers (such as Restylane or Artecol) or laser exfoliation, no matter what ingredients are added to skin care products, the publicity is amazing. Even if it is botulinum toxin, if it is rubbed on the skin instead of injected, it will not have the effect of injection, and so will skin fillers. Botox and skin fillers can immediately eliminate wrinkles at the injection site, but if you believe that skin care products can also do this, it will only waste your money. In fact, no skin care products can make plastic surgeons or dermatologists unemployed! Even though more and more skin care products boast that they are better than botulinum toxin, in 2007, more people injected botulinum toxin and skin fillers than before, reaching millions. Myth 2: Radiesse, Restylane and other skin fillers are absolutely safe and are the best skin fillers. Fact: Absolutely not! There are more than 30 kinds of skin fillers to choose from in the market, many of which are more helpful and lasting than Radiesse and Restylane. Although skin fillers can improve facial wrinkles, such as nasolabial folds and eyebrows, there are risks in using them. Radiesse and Restylane are two fillers that are often advertised in fashion magazines. Over time, consumers mistakenly think that they are perfect and excellent products. In fact, all skin fillers have various problems, and the main side effects are granuloma and small tumors, that is, lumps or spherical masses under the skin. For fillers with only temporary effects, these side effects will gradually decrease over time. For fillers with semi-permanent effect, these conditions will last longer, but sometimes doctors have to perform surgery to solve them. These risks of filling machines must be taken seriously. Of course, I'm not suggesting that you don't inject skin fillers to solve wrinkles (there have been millions of successful cases of this kind of surgery), but I'm just telling you this information and suggesting that you weigh the pros and cons and make a careful decision. In addition, absolutely no skin care product has the effect similar to skin filler. Myth 3: Choose skin care products according to age. Fact: To meet the needs of skin care is not to look at age, but to look at skin quality. Many products on the market claim to be specially designed for women of a certain age, especially the "mature" skin of women over 50 years old. When you choose skin care products according to a randomly set age group, ask yourself why people over 50 are always grouped together. According to this classification, people aged 40 or 45 should not use the same products as people aged 50, but people aged 80 should share the same products with people aged 50. What is the significance of this classification? In fact, meeting skin care needs is not about age, but about skin quality. Even if they belong to the same age group, no two people have exactly the same skin quality. The daily maintenance of skin needs to consider how dry the skin is, how serious the sunburn is, whether there is oil, whether there is sensitivity, whether there is acne and so on. These factors have nothing to do with age. In addition, skin diseases such as distiller's grains dermatitis, psoriasis and allergies have nothing to do with age, and people of all ages will occur. What we have to deal with is to take correct measures to protect the protective layer of the skin, that is, to avoid unnecessary sunlight (sun protection), not to smoke, not to irritate the skin, and to use high-grade skin care products rich in antioxidants and substances with the same structure as the skin. Many young women have dry skin and many older women have oily skin. Menopausal women often get acne because of the fluctuation of hormone levels in their bodies. Some skin diseases and dysfunction only occur when the skin is aging, but whether they appear varies from person to person often depends on the quality of the individual's skin. Young people also have skin dysfunction, such as skin ulcers, unhealed wounds, itchy skin, thinning and so on. These skin problems will not be improved by choosing "age-appropriate" skin care products. No matter what age you are, it is important to maintain your skin according to your skin type. When you are over 50, it doesn't mean that your skin will start to dry, so you must start to use "mature" skin care products. Most products in this age group are aimed at dry skin, just like products suitable for dry skin on the market. In addition, for people in their fifties, it doesn't mean that anti-acne can end. It should be emphasized that the so-called skin care products specially for elderly women can not meet other needs of the skin except for relieving dry skin. Myth 4: Products labeled "hypoallergenic" are more suitable for sensitive skin. Fact: The term "hypoallergenic" has no meaning. "Low allergenicity" is actually a marketing term, implying that consumer goods do not cause allergies, so they are more suitable for sensitive skin. "Prompt" is not the same as stating "facts". On the contrary, it clearly shows that products marked "hypoallergenic" are not necessarily suitable for sensitive skin. In the cosmetics industry, there are no recognized detection methods, ingredients use taboos, regulatory provisions and so on to measure whether a product belongs to hypoallergenic products. Because there is no clear definition and standard, any cosmetic company can use these terms at will. Therefore, many products advertised as "hypoallergenic" have added problematic ingredients, and even people who have never had an allergic history may have skin allergies. The term "hypoallergenic" is not reliable. Myth 5: Products marked "Tested by Dermatologists" must be reliable products with guaranteed curative effect. Fact: The formula of products "tested by dermatologists" is not necessarily excellent. This term is often tempting, but it doesn't tell you which dermatologist did the examination or what it was. The cosmetics company didn't tell you the test results, but only emphasized that the products had been tested. Without the relevant information of the test, it is impossible to judge the result of the test. In most cases, this term indicates that doctors have benefited from the cosmetics company and are willing to speak for the product. Maybe dermatologists have done the test, but there are few subjects, and the test method is also beneficial to get positive results. "Tested by dermatologists" is a marketing gimmick, which takes advantage of consumers' trust in doctors, but not all doctors are trustworthy in the cosmetics industry. Myth 6: cosmeceuticals are better than cosmetics. Fact: Unfortunately, "cosmeceuticals" is a term coined by dermatologists. It is not for sale, trying to convince consumers that their "cosmeceuticals" are better than the products of other cosmetic companies. The medical profession should at least give people the impression that it is scientific, and it should not be all false intrigues centered on money. "Medicinal makeup" gives people the impression that it not only contains cosmetic ingredients, but also adds pharmaceutical-grade ingredients, so it must be better than ordinary cosmetics. But "cosmeceutical" is actually a fictional term, which is illegal and meaningless. As long as you glance at the product ingredient list, you will find that the so-called cosmeceuticals do not contain unique medicinal ingredients, and the FDA does not recognize "cosmeceuticals" as a legal product category, so such terms are not within the scope of FDA supervision. For consumers, "cosmeceutical" is a marketing term, nothing else. Anyone can use it to "beautify" their own brand. Some organizations, including the American Academy of Dermatology (AAD), try to muddy the water on this issue, arguing that "dermatologists know how to use cosmetic ingredients and can guide patients to take the best measures to maintain their skin". I read professional journals in dermatology every month and often attend professional seminars in dermatology, knowing that this statement is totally untrue. More importantly, dermatologists don't know what belongs to cosmetics and what doesn't. Some dermatologists believe that products containing vitamin A alcohol or vitamin A acid, hydroquinone and some plant ingredients such as green tea, soybeans, pomegranate, turmeric and grapes are good cosmeceuticals. But these ingredients are used by cosmetic companies. There is also a heated argument that cosmeceuticals contain unique ingredients, but in fact any cosmetic company is using these ingredients. AAD believes that "whether cosmeceuticals are effective or not depends on the ingredients of the product and the biological mechanism of the ingredients on aging skin". But this judgment can also be applied to any ordinary cosmetics. Even doctors can't avoid customs. They will try their best to exaggerate publicity and invent misleading words to make the products they sell look different.