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20 19 people's inventory in the automobile circle: Dr. Z, the cost killer ... is worth remembering.
Seeing that a year has passed, the year of 20 19 passes through our track like running water, accompanied by countless memories of the year of 20 19. 20 19 There are too many stories in the automobile industry, and the personnel changes are complicated. It can be described as "seeing him rise from Zhulou, seeing him entertain guests, and seeing his building collapse". In this issue, I will take you back to the historical ship and look back at the car heroes who left us on 20 19.

Ferdinand? Piech (Ferdinand? Pi? ch)

"2065438+On August 25th, 2009, ferdinand piech, former chairman and chairman of the board of supervisors of Volkswagen Group, died of sudden illness at the age of 82."

The name of the first automobile hero we are going to review today is ferdinand piech. Yes, this man with the same name as Ferdinand Porsche owner is the grandson of Porsche founder. The most influential head in the history of Volkswagen Group.

Ferdinand piech can be described as a pure man with "gasoline in his blood". At the age of 5, he learned to shift gears without clutch with his elders. Driving independently at the age of 9; 25-year-old master of mechanical engineering; Joined the Volkswagen Group at the age of 26; Until he died at the age of 82, it can be said that his life was firmly tied to the word car.

It stands to reason that there are not a few people who have been with cars all their lives in this world, but there are only a handful of great people like Piech. Piech's greatness lies in that he pulled Audi and Volkswagen out of the predicament and made them brilliant by his own efforts. All this, besides his extraordinary professional ability, has a crazy paranoid personality.

Let's talk about Audi first When Pih first entered Audi, he did four things to change Audi's status, namely, insisting on adopting double-sided galvanized steel plate technology on Audi's body, insisting on lightweight design of vehicles, boosting Quattro technology off the assembly line, and demanding "zero clearance" on Audi's body. Among these four technologies, the double-sided zinc plating process and zero-gap standard make Audi have a "sense of advanced" successfully, while the lightweight design and Quattro make Audi a real "technical" representative. With this combination boxing, Audi successfully avoided the fate of becoming a Volkswagen foundry, and Audi officially changed from Audi NSU Automobile Alliance Co., Ltd. to Audi Company.

Through 1993, Piech was appointed as the chairman of Volkswagen Group. At this time, Volkswagen is already in a mess, and its major sub-brands such as Skoda and Seat are in a state of loss all the year round, just like a hot potato. The production and employment costs of the Group remain high; The North American and Mexican markets were struggling under the double attack of Japanese car companies and the economic crisis. In that year, the losses of enterprises reached as high as 654.38 billion euros. After Pierre took over as the chairman of Volkswagen, there were major personnel changes, and then he resisted the pressure of the board of directors to protect the North American and Mexican markets. After everything was stable, he implemented modular production and rescued the public from dire straits. In the following time, Piech took the lead in acquiring Bugatti, Lamborghini and Bentley, which lifted the Volkswagen Group to a high position. At this point, Volkswagen Group has officially become an automobile empire with an annual profit of 2.6 billion euros and 65,438+02 brands.

Throughout Piech's life, the words technology and paranoia have always existed. In the eyes of almost everyone, car companies should take profit and financial report as their primary goals; Piech put this in a secondary position and always insisted on technology first, so it insisted on launching Bugatti and Phaeton, which suffered losses year after year. From the statement, this is Pierre's mistake, but in a sense, this is exactly Pierre's greatness. It is these models that have consolidated the position of the top car companies of Volkswagen Group again and again.

Dieter Dieter Zecher (Dieter? Dieter zetsche)

"20 19 On September 26th, Daimler Group announced that Dieter Dieter dieter zetsche, Chairman of the Board of Directors? Dieter zetsche) will officially step down at the Daimler Board of Directors in May 20 19, resign as Chairman of the Board of Directors of Daimler AG (equivalent to CEO) and Global President of Mercedes-Benz Automobile Group, and end his 42-year career in Daimler Group. "

Like Piech, he was certainly not the only one who saved the car company from fire and water, and so was Dieter dieter zetsche of Mercedes-Benz. Unlike Piech, Dieter dieter zetsche is not a wealthy family in it runs in the family. What Cai Che did was to devote his life to Daimler. From graduation to retirement, he has never been absent for 43 years.

In the 43 years since Dieter dieter zetsche joined Daimler, the first 1 1 year was product research and development, and he separated from products and joined the management. Since 1988, dieter zetsche has served as a director in Brazil, Argentina, the United States and Daimler's headquarters since this year. During his tenure, his excellent management ability also gave him the first opportunity to show his talents-airborne Chrysler CEO.

After Dieter dieter zetsche took charge of Chrysler, he not only optimized the product structure and reduced the product cost, but also personally spoke for Chrysler's products, and the name of "Dr. Z" with white beard was officially launched at that time. During the period when Dieter dieter zetsche was in charge of Chrysler, Chrysler did not miraculously recover and become a market darling. In fact, in the seven years since Dieter dieter zetsche took over, Chrysler's total profit was-3150,000 euros. Although it has improved, the momentum of losses has not improved.

So when dieter zetsche took the baton from Slump and became the new president of Daimler in 2006, Dieter Zetsche made a ruthless decision to sell Chrysler and break off relations with it.

After the sale of Chrysler shares, Daimler was able to survive the financial crisis in 2008, and Chrysler became a tragic product and almost disappeared. In addition, Dieter dieter zetsche also led the sale of shares of Mitsubishi, Airbus, Tesla and Rolls-Royce, and the extra funds were invested in the product research and development of the brand. At this time, Daimler can be said to have unloaded the burden on her shoulders and devoted herself to her own automobile business.

After these efforts, Daimler can be said to be back on the right track, but this is not enough to lay the foundation for Dieter Tsai Che-wei. What really made Daimler take off brilliantly was the decision to shift its focus to China.

In 20 10, Dieter dieter zetsche announced the establishment of a joint venture factory with BAIC and the introduction of all its products in China. For luxury brands, Mercedes-Benz is the first to do so. In 20 16, Mercedes-Benz's global sales reached 2.08 million, successfully surpassing BMW to return to the luxury brand sales champion. During the 65,438+03 years when Dieter dieter zetsche was in charge of Daimler, Dieter dieter zetsche successfully led Daimler to regain the title of luxury brand, and its revenue increased from 98.47 billion euros to 6,543.8+06.74 billion euros, an increase of 70%; Net profit doubled from 3.78 billion euros to 7.6 billion euros.

Dieter zetsche's greatness is self-evident to Daimler, which explains why dieter zetsche can get a pension of 4,250 euros every day, which has become the topic of this article.

Carlos ghosn (Carlos? Ghosn)

"2065438+On April 8, 2009, Reuters reported that shareholders of Nissan Motor Co. dismissed Carlos Ghosn, the former chairman, on Monday. Ghosn) is a director. "

Next, let's talk about a disgraceful but equally weighty figure-carlos ghosn.

Carlos ghosn can be divided into three stages: before entering Nissan-after entering Nissan-he was arrested. Before entering Nissan, carlos ghosn worked in Michelin Group for 65,438+08 years, and successively served as CEO of Michelin Brazil and North America. At this time, Ghosn has achieved great success, but it is not enough for the world to remember.

1996, Ghosn officially joined Renault Group as the vice president of Renault Automobile Company. At this time, he is still accumulating wealth. After Renault 1999 successfully acquired Nissan, Ghosn was officially assigned to Nissan as the chief operating officer. At this time, Nissan has been in a state of loss for seven consecutive years, with debts as high as 210 billion yen, and its market share dropped from 6.6% to less than 5%. It's not too much to describe it as a mess.

For Japanese enterprises, there are three pillars that cannot be moved: annual work sequence (also known as "seniority"), lifelong employment and labor welfare, which are stubborn diseases and national conditions. After Ghosn took office, he formulated Nissan's revival plan and carried out blood exchange reform within the company. First, the number of parts suppliers has been reduced from 1300 to 600, leaving only the most favorable suppliers, regardless of relationship and qualification. Then cut employee benefits and reduce sales and management costs; Layoff 2 1 10,000 people and close 5 factories; Selling real estate stocks and cutting off the aerospace sector; As a result, Nissan officially lost weight. Behind the strong reform, countless families are facing the unemployment and bankruptcy of suppliers, which is not bloody.

Ghosn's Nissan revival plan only took two years to show results. After seven consecutive years of losses, Nissan achieved a profit of $2.7 billion in fiscal year 2000. In fiscal year 20001,the company's comprehensive operating profit reached $3.92 billion, and its comprehensive after-tax net profit was $2.97 billion. The operating rate of the factory increased from 5 1% to 75%.

Later, Ghosn also launched the "180" plan. Three years later, Ghosn announced that compared with the fiscal year 200 1, Nissan achieved the goal of increasing sales by 1 10,000 vehicles, and the "180 plan" was fully completed. At this point, Ghosn's ability to "turn decay into magic" has been highly affirmed, and the Japanese people even designated him as the savior.

A foreign media reporter said: "Although he landed without helicopter gunships and other latest wonderful devices in the West, the arrival of carlos ghosn, like the US Navy Brigadier General matthew perry in 1854, indicates the beginning of change."

When he came to the third stage, Ghosn was a little worried about his last days. In 20 18, Ghosn was arrested on suspicion of underreporting his remuneration and abusing public funds. The specific amount involved may exceed 500 million yuan. For this matter, some people say that Ghosn reaped the consequences, while others say that this is a power struggle between Nissan and Renault. In any case, Ghosn's time is really over. Even though Ghosn spent his later years in a disgraceful aura, it is undeniable that Ghosn did successfully turn Nissan from bankruptcy to growing strength. This success should be remembered by people.

Qi Yumin

After talking about three foreign talents, let's turn our attention back to China. For the domestic automobile industry, in 20 19, we also sent away an unknown but equally great person-Qi Yumin.

Speaking of Qi Yumin, you may not know him, but you must know Brilliance Auto. Yes, Brilliance Auto makes a living by Qi Yumin. During the 13 years when Qi Yumin was in charge of Brilliance Auto, he pulled Brilliance Auto from death to life. In April this year, Qi Yumin officially announced his retirement. Behind his retirement is the bitterness and sadness of 13 years.

It should be noted that Qi Yumin was not born in the automobile circle. Before joining Brilliance Auto, Qi Yumin was only the mayor of Dalian. At this time, Brilliance Auto is in the car trough, and the projects of domestic enterprises have been stranded. Ningbo Rover Project, Hubei Renault Project and Shenyang Austin Taxi Project have been shut down one after another, resulting in serious losses. BMW Brilliance, a foreign joint venture brand, is in recession, and its sales are far behind by joint venture brands such as FAW Audi, and the enterprise has reached a critical point.

After Qi Yumin took over the banner of Brilliance Auto, he first started a price war, then broadened the product line, and then stepped aside from BMW in publicity, and launched a large number of cost-effective models in the market. In the year when he took office, the sales volume of Brilliance Auto reached 265,438 438+ 10/00,000, a year-on-year increase of 70%; In addition, Qi Yumin also made an impressive decision to hand over the financial rights and sales rights to BMW in view of the weak marketing ability of the brand's high-end models.

In the following time, Qi Yumin also pointed out that the core of the automobile industry is nothing more than two words: quality and quantity. The essence of brand is quality, and the future development cannot rely on price competition. The core of quality is our own technology. However, since 2008, Brilliance's own brand has been in a downturn, and Brilliance China has been living on its laurels, with no breakthrough in technology and unsatisfactory vehicle quality. According to Qi Lao's words: "Despite the technical support of BMW and the free transfer of the old platform, Brilliance, whose development ability is too weak, has no way to digest technology. For example, the products developed on the BMW platform are estimated to be more expensive than BMW itself. " How much helplessness is behind the old state-owned enterprises? Qi Yumin's feelings must be deeper than ours.

20 18 policy liberalizes the ratio of foreign shares. As the first car company to respond, BMW acquired part of BMW Brilliance for 3.6 billion euros, and its shareholding ratio increased to 75%. At this point, Brilliance Auto went further and further on the way to the foundry, and there were more and more accusations against Qi Yumin on the Internet.

When Qi Yumin took over the interview, he once said: It is necessary to change early and change late. It is better to change it earlier and negotiate all the conditions, but he can't help it. Judging from the results, Qi Yumin has paved the way for the next general. Brilliance Auto has neither sales channels nor technical barriers, so it has no chips for BMW. Instead of this, it is better to talk about all the favorable conditions in advance, at least we can get the result that BMW stays in Shenyang, which is acceptable to the government.

Looking at Qi Yumin's 13 years in Brilliance Auto, he felt quite squashed. From the initial iron-fisted attitude to the reform, I was indignant at the slow progress of investing more than 3 billion R&D. Later, I had no choice but to sell my equity to win the final profit for BMW Brilliance. We don't know what happened in the middle.

Qi Yumin should be the most tragic autobot of the year. After Brilliance Auto 13 years, what he often said became helpless. It is a fact that Qi Yumin failed to successfully change Brilliance Auto, but there is no doubt that Brilliance Auto was indeed saved by Qi Yumin. 13 years, qi Lao has worked hard.

Niki Lauda (Nicky? Lauda)

"20 19 may 20th, Niki Lauda (niki? Lauda) died after receiving kidney dialysis at the age of 70. "

Finally, we end up with an equally respectable autobot who doesn't work in an automobile company. He is the legendary driver Niki Lauda of F 1. His experience, after much deliberation, may be described as "striving for the upper reaches and fighting against fate".

Maybe everyone is familiar with Niki Lauda's experience. He was born in a wealthy family and loved racing, but he was not recognized by his family. When his family cut off their financial resources, Niki Lauda, who chose to fight his fate, bought a seat for the F2 team through a loan, and then proved himself in the race. Finally, it was appreciated by F 1 Ferrari team and entered the F 1 racing group. After entering the F 1 competition group, the story of the match between Niki Lauda and james hunter was passed down as a much-told story, which was shown on the screen in the name of "Fast Wind". This is the first time that I became interested in F 1 race, and I was infected by the fighting spirit of racing drivers.

1976, Niki Lauda was caught in a car accident at newberg Lin racetrack and was trapped in the cockpit for one minute by fire. Eventually, Niki Lauda's head was severely burned and his lungs were damaged by inhaling a lot of high-temperature toxic gases. Everything points to the word retirement.

At this time, Niki Lauda showed us the iron will. In order to return to F 1 as soon as possible, Niki Lauda didn't choose long-term plastic surgery, but only restored the necessary physical function before going back to the game. At this time, it was only 42 days from the accident. After missing three games (one of which was the final of the season), Niki Lauda won the third place of the year and won the respect of everyone.

Later, Niki Lauda quit the automobile industry and started an airline. 1982, he returned to the circuit to join mclaren and won his third championship. 20 12, Niki Lauda served as the non-executive director of Mercedes grand prix. It can be said that Niki Lauda has never really left the automobile world.

Compared with the world's three automobile heroes, Niki Lauda made people all over the world remember him with his iron will and courage to fight against his fate, which is why countless people who have never seen his racing cars silently mourned for Mr. Niki Lauda when he passed away.

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Looking back on the car ancestors who left us on 20 19, it is inevitable to sigh. Those legendary predecessors who disappeared for decades, some left, some retired, some were arrested, and some died. But looking ahead, BMW Group has Oliver Chip (Oliver? As the new chairman of BMW Group, can Zipse revive BMW's glory, clarify its product line and successfully meet the future? Zheng Can leads the modern renaissance with mountains. Can Jens go back to China? After the merger of FCA and PSA, what will Los tavares do as CEO in the future? Therefore, in 2020, people in the automobile industry will also be wonderful.

At the turn of 20 19-2020, let's pour chicken soup: even if you don't have the rich family background like Piech; Nor is it as far-sighted as Dieter dieter zetsche's decision-making ability thousands of miles away; Qi Yumin's courage to destroy everything; There is no ability to turn decay into magic like Ghosn. Don't be sad. You can still show your iron will like Niki Lauda and break the shackles of fate. Come on, 2020!

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.