Your statement is not very clear. I suggest you use the form when you have no choice. If you want to center everything, put it in.

What are the functional components of banner?

(1) Big brand, fashionable and steady. There is a lot of blank background and a single color. Black, white and gray achromatic color are often used as the main colors, highlighting the main body, and are suitable for digital electronic products and luxury brands. Commodities or models are relatively large, and some details of commodities are often intercepted for display. Don't need too many copywriting descriptions, sometimes just put a Logo.

② Fashion, sense of quality and promotion. Pay attention to typesetting and regular text, such as left alignment, right alignment and center alignment. Don't do some weird font deformation, highlight a text message, enlarge it to form a face, suppress the whole, and leave blank appropriately. More suitable for fashion-related beauty and skin care, men's and women's shoes and bags, accessories, food and so on.

(3) Cute, lively and friendly. There are many goods and pictures. Many small color blocks and hand-drawn graphics will be used for decoration. More suitable for food, lovely clothes, maternal and child supplies and so on. , giving people a lovely, delicious, sweet and friendly feeling. Rich colors and soft warm tones give people a warm feeling.

4 literature and art, small and fresh, simple, elegant and quiet. This theme is more suitable for home, fabric, cotton and linen, tea art, literature and art, etc. Large area blank, small goods. It's just the opposite of the big name mentioned earlier. The color is single, mainly light gray, light blue white, grayish white and brown, with low saturation and purity.

The copywriting designed by Banner is generally provided by products, and designers can make adjustments according to their own experience. You can simply design fonts in the font library, such as turning right angles into rounded corners, adding geometric shapes at corners for decoration, connecting strokes and so on. You can also completely redesign the font.

How to design banner scientifically and quickly?

Due to the limitation of size, Banner design must do subtraction in content typesetting, highlight the theme, weaken the background and some unimportant decorative content.

If you have a good copy, it will be much easier to sort out the copy, design the theme and prioritize the words that need to be processed first.

If there is no copy, we should work harder on the text. Advertising copy should be accurate, beautiful and fluent, and express the theme and some products or other related contents with the least number of words.

For a designer with good copywriting, we should first consider the main color and design style of the banner according to the design style and environment of the platform, so as to fit the design of the platform, so as not to appear abrupt and affect the visual effect of the whole platform.

If you want to design banner scientifically and quickly, you can start from the following aspects.

1, design layout

Generally speaking, the layout of Banne design can be divided into three types, as shown below:

Centrally symmetric layout

Left and right layout

Left-center-right layout

2. Color matching

People have accumulated rich impressions of colors in their lives, and colors have been endowed with many symbolic meanings. Different colors will have different emotional effects such as cold, warm, thick, soft, bright, dark, simple and gorgeous. As designers, we should understand the occasions and customs where various colors are applied separately.

For example, warm red will arouse people's excitement and warm feeling, symbolizing revolution and loyalty. People also like to write couplets and decorate rooms in red during the Spring Festival.

Orange is active and jumping, yellow is light and bright, and yellow with different saturation has different feelings and symbols.

Leng Yan's blue gives people a quiet and steady feeling. It is a common color in the fields of science, wisdom and power to conquer nature, and has become a symbol of modern times.

Green is the main color of nature, symbolizing life and hope, while purple gives people a quiet and noble feeling.

White is pure and clean, and black is elegant and extraordinary. Different national conditions and customs make colors have different symbolic meanings. As a designer, this piece should also pay special attention to avoid untimely color matching.

It is very important to choose the appropriate main color according to the characteristics and design theme of the product. It is best not to use more than three colors in color. Generally, you can refer to the following color matching methods:

First, the clever use of contrasting colors.

After the main color is determined, contrast colors are used in small areas to highlight key points and enliven the layout.

Second, use the same color system.

Enrich the layout by changing the saturation and lightness.

Third, use similar colors.

The collocation of similar colors with the same saturation, even if there are too many colors, will be very comfortable visually and will not appear abrupt.

3, the choice of font

Text is the most direct and important content to convey information in banner design. Therefore, the characters in banner design should avoid clutter, as long as the theme is highlighted and the design is concise and clear.

Font is the style and coat of words. Each different type of font has its corresponding personality and style, and different products and needs should choose the corresponding font.

First, the power font

The bold series of strokes are horizontal and vertical, with striking and compact structure and strong strokes. Often used in titles or words that need attention, it is more suitable for the design of technology, sports, equipment and strength, as well as the design of men's products.

Second, soft fonts.

The series of fonts with long and thin lines such as Song Dynasty, regular script and round body are beautiful and generous, and the long and thin fonts show noble and elegant female literary atmosphere, which is more suitable for the design of women's products and surrounding related products.

Third, cartoon fonts.

Cute cartoon fonts such as Founder Zhiyi, Cartoon, Hanyi Yaya and Doll are generally used in children's products, which are lively, jumping and not serious.

Fourth, classical fonts.

Wei Ti and Lishu are used for article titles; Write freely and move forward in silence; Combining dexterity and clumsiness, borrowing from the past to the comfortable body of the present; There are also vigorous and simple calligraphy fonts, which give people a strong historical and cultural atmosphere, elegant and smart but domineering. Suitable for banner design related to cultural propaganda, books and games.

4. Application of blank space

Appropriate blank space will not make the design work feel full, but also greatly enhance the design work. Blanking is not just a blank background color, but a space. The blanking can be any other color, and it can also be a simple and atmospheric design style.

For designers, mastering some blank theoretical knowledge can improve work efficiency accordingly. Of course, blank space does not apply to all designs, nor does it apply to designs that need to set off the atmosphere, such as publicity designs and designs that reflect the excitement and celebration of festivals.

To sum up, banner's design is reasonable layout, appropriate colors, clear priorities, patchwork and coordinated proportions. Due to the size limitation of banner pictures, we should try our best to do subtraction thinking in design, and also do corresponding subtraction processing in background and graphic typesetting. Familiar with the above content, you can basically design a suitable banner map quickly.

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What structure does the banner composition classification include?

Banner element includes four aspects: copywriting, product/model, background and embellishment.

Banner composition classification mainly includes the following structures:

1. Central composition

2. Left and right composition

3. Diagonal composition

4. Composition up and down

Pay attention to composition

6. Symmetrical composition

When designing banner, the common composition methods mainly include symmetrical composition, left-right composition and center composition.