Below, we will share with you from the following two aspects:
The development of our era and the human stage can be divided into the following eras:
We can see that the development speed of each era is faster and shorter than that of the previous era.
In the agricultural era, the social division of labor was relatively small, and most people could only engage in farming, being a soldier and being in politics.
People get wealth mainly by farming, and a few people will choose the imperial examination. Some people can choose to join the army or take the imperial examination in politics. The so-called academic Excellence is to be an official. If your family has a good harvest, you can slowly accumulate food in exchange for land and eventually become a landlord, that is, hire more people to work for you, thus changing from a farmer to a boss.
It can be seen that income can be obtained not only by going to work, so what enlightenment does the industrial age and the information age give us? We can look at the nature of business:
During the first industrial revolution, shipbuilding and large-scale trade import and export industries were more popular and had good opportunities.
During the second industrial revolution, due to the popularization of power technology, a large number of telegrams and news spread, resulting in advertisements, magazines, newspapers and so on! In this way, there are three good opportunities: news, advertising and various businesses.
Opportunities in the information age come from bad information. Besides, you have a good eye for investing in real estate. Since 1992, many people have gone into the sea and chosen the right project, so they have the opportunity to make a fortune! In the Internet age, people not only get information from radio and television, newspapers and magazines, but also get more opportunities and information from online forums and other electronic websites! This era is also an era of online and offline integration! With the emergence of a large number of models such as O2O, B2B, B2C, C2C, a large number of startups began to rise.
In the era of mobile internet, people can connect with the world through a mobile phone, and various short video live broadcasts emerge as the times require, and live broadcasts with goods show a broad stage for businesses.
How to attract users' attention and traffic has become the core issue for businesses. With the migration of business model, the real test begins. Since the second half of 18, the whole mobile internet has entered an incremental era, that is, how to take root, intensively cultivate users and help users solve their puzzles.
With the arrival of the Five Seasons era, people use artificial intelligence to follow the unique experience brought by technology. Many smart homes, drones, face recognition, 3D printing, and basic human-computer interaction functions.
Many new technologies, such as chip industry, aerospace technology, cloud computing and genetics, have brought us more technologies.
Look at the emergence of these new technologies, and new traditional media industries have emerged, which has led to the emergence of new jobs and companies in old industries and new technologies, and the formation of many startup companies.
Since the Internet era, online celebrity products, a popular product with high cost performance, have also joined the ranks, and online celebrity products have been exploded. Their core is that traffic needs to earn platform dividends, and the marketing model has changed.
It can be seen that no matter whether your product is good or bad, you must find a suitable promotion method to some extent. Different promotion methods also determine whether your products are well recognized by the public.
Every era has its own opportunities. In the second half of the mobile internet, there are more opportunities for small and beautiful products, such as online celebrity stores that make vertical products and individual group startups.
First of all, the opportunity of space
1, real estate industry; With the development of urbanization, real estate is just an incremental point! )
2. The best choice for eating, drinking, drinking, clothing, housing and transportation;
Online celebrity shops, independent features, personal tailor, high cost performance, fashion and vertical areas can all become new development space for economic growth! )
3. Physical store;
Second, the opportunity of time.
From the hot market category of attention economy, we can divide it into several categories:
1, products that show personal value/are worth experiencing/spend time feeling/… (occupy/spend users' time);
2. Solution services (helping users save time, including but not limited to training and consulting);
The reasons for these opportunities come from:
1, do not compete with the platform, and make small and beautiful products.
2. Products on the market can't solve users' problems.
3, mass production plus private high-end customization.
Precision and specialization are the mainstream products in the future market, and vertical areas are opportunities!
1, focus on a certain field of the industry and become a professional.
2. only do the most professional and authoritative things in your field to attract customers!
3. Provide customers with one-stop service!
What kind of work do you want to do?
Generally speaking, the development direction after graduation has the following options:
Take an examination of civil servants to prepare subjects from freshman year. Don't think that you have time. If your basic skills are not good, you need to work harder than others.
Engaged in economic work, we should practice as early as possible, understand this society and understand the thinking of policy economy!
Students who want to find a job early should participate in internships and practices inside and outside the school as soon as possible and determine the development direction after leaving school as soon as possible!
You can't wait until your senior year to find a job slowly. Work is a process of gradual accumulation. You should try to choose your favorite combination as early as possible!
For the postgraduate entrance examination, it is suggested to choose according to the idea of "city-school-tutor-major":
To a certain extent, the city where you take the postgraduate entrance examination can determine your future vision and pattern. First-tier cities have a finer division of labor and more opportunities, which also determines the circle of friends you meet during your graduate school and what kind of people you will meet. In addition, good tutors are hard to meet.
With regard to the choice of major, you don't necessarily have to do what you study, so it's best to be a professional or a trained student, especially if you need a highly professional major, such as psychological counseling and law.
In addition, if you decide not to engage in finance, medical care, law, psychology, aerospace, high-end manufacturing, scientific research and other industries after graduation, if you want to continue your graduate studies, then I hope you can start the way of "going to work+leaving" and try to find the development direction of your personal career before graduation!
Many people will ask these questions, but we should pay more attention to the timing of the postgraduate entrance examination. Let's talk about why we came to the postgraduate entrance examination. Generally speaking, when we graduate, we will have several choices:
Through the postgraduate entrance examination, we gain not only hardware, such as famous schools, contacts and good tutors, but also valuable software: time.
With the time of graduate school, we can do many things. For example, prepare for immigration, take the civil service exam, or go to work, or engage in academic research, further study or start a business.
After all, a person's life is very long, and if you are in the development direction of graduate school, it will obviously be better than working early.
There are several considerations about the timing of the postgraduate entrance examination:
It is not recommended that you take the postgraduate entrance examination in the following situations:
The future direction must be thought independently according to your own reality, and you can't follow suit. The way others take can only refer to themselves, and the way out is worth taking! There are also many choices in the business field. Due to the arrival of the Internet era and the development of scientific and technological progress, the social division of labor is becoming more and more detailed. We can divide them into the following nine categories:
1. content provider;
Product production and research and development departments, or individual companies and studios that solve product service solutions!
Second, content supporters;
Including the non-marketing department of the product, the human resources of the purchasing department or the workplace content provider that provides personal business support, such as consulting, training and solution services!
Third, content marketers;
A department that provides marketing services, or a consultant or trainer outside the workplace!
Fourth, content sellers; Provide sales service!
5. "Go to work+get off work" to play combination boxing; I have a job at work and a second job/sideline after work.
6. Freelance and expansion (slash youth and studio, etc. );
6. 1 In general, time is usually charged by hours, days, seasons and years, and projects are usually charged by pieces, so the workload can be controlled freely;
6.2 If time and energy permit, you can take several temporary jobs at the same time;
6.3 Use your own talent to become an IP and realize it in multiple channels at the same time, such as: Taobao shop owner+columnist+well-known blogger+bestseller+fitness expert+…; "More parts need to be planned by everyone."
7. Self-branding; (Personal brand/studio brand/entrepreneurial brand, etc. ; Most of them start with the combination mode of "going to work+getting off work". After all, this model is the best trial-and-error model except college. )
8. Investors/investment brands; (Investors invest in startups; Personal investment in financial products)
Nine, build a platform to sell resources;
(Ethnic minorities: British American Tobacco, JD.COM and Amazon)
1, the following points are for your reference:
First, know what direction you don't want to develop;
Second, combining with the social and economic development trend and their own actual situation, looking for suitable industries;
Third, get on the bus first, then buy tickets, and finally change places;
When looking for a job, you must learn to follow suit.
Here are some good opportunities for your reference:
Regarding the location of employment, you can first consider the north, Guangzhou and Shenzhen, and the new first-tier cities (Hangzhou, etc.). ) and some second-tier cities (Chengdu, Chongqing, Nanjing and Wuhan), as well as Ningbo, Pearl River Delta City Circle and Yangtze River Delta City Circle.
Not everyone wants to start a business, such as opening a studio from the media, so our advice is to be honest. ：
Next, I will share with you how to understand the industry, how to choose a job and how to choose a company.
2. Understand the industry
There are four ways to understand the industry:
Other options include:
1, ask your senior's industry;
2. Go to the mainstream investment network;
Step 3 choose a position
Method 1: favorite industry+favorite position
Method 2: favorite industry+positions that can be done.
Method 3: enter the bank first (get on the bus first, then buy a ticket)
Step 4 choose a company
Companies can choose three to five work elements according to their actual situation:
Platform, salary, working place (near home), development space, commuting, values, overtime, company culture, management style of company leaders.
5. Choose a quotation
First, find your own talent. Then make a choice according to your talent.
Since you are making your own brand, you should know before you do it:
We should think more about the business model and promotion plan of our own brand, seriously think about our competitors and their product strategies, and compete from a higher dimension instead of fighting for prices!
For those who haven't found their own talent, I suggest you choose a hot and promising industry, and it is the best choice to engage in a position that you are interested in! Enter the business first, and then find your own direction after work.
I. Offline (physical store):
1. 1 Chain stores: Starbucks, ZARA, online celebrity stores, supermarket chains (7- 1 1), etc. Try to contact each post and the company's operation mode as much as possible, output mind maps and think. If you are allowed to run this store, do you have a better management mode and mode? )
Below-the-line Company/PR Company/Exhibition Company/Wedding Company1.2; Understand the service process and mode of the whole company and think about how to manage it better.
1.3 Open Didi and Uber to meet people from all walks of life; You can also learn about the industry you want to know by chatting with strangers.
1.4 Work as an apprentice or waiter in your favorite industry;
1.5 Media industry;
1.6 online celebrity store;
2. Online ("Internet industry")
2. 1 prospect industry+positions you can do; (Example: "Content Industry+Operation Position)"
2.2 Online promotion companies;
2.3 Have unique knowledge/skills/services in a certain field (independently open WeChat official account, export cost-effective knowledge, screen accurate knowledge, and use WeChat official account to find a job or obtain opportunities as a platform);
2.4 Editing and writing.
2.5 WeChat business (focusing on products)
3. Other aspects
Eat whatever you want, remember the following three points:
3. 1 Don't limit yourself;
3.2 Don't think you can't do it before trying;
3.3 treat trial and error as a kind of enjoyment;
4.3 A small partner who hasn't discovered his talent and just wants a promotion and salary increase in the workplace.
If you want to get a promotion and salary increase in the workplace, you can try to improve yourself by maintaining high execution, enthusiasm and creativity!
It's best not to make mistakes and step on the wrong pit in the workplace. If you want to get a promotion and salary increase in the workplace, remember to go to a bigger company and choose a field that you like to be good at or familiar with, so as to give full play to your greatest value.
What you can accumulate when you go to work: know your position, know the upstream and downstream of your position, know your business composition, product division and cooperation and core customers;
First, know your current position;
1. Is your position a core business position or an auxiliary position?
The core position of the company is the department that helps the company make profits, but many auxiliary positions are also very important.
2. What is the main job of this position? What can help the company make a profit? What helps companies save money?
Our main concern is to increase profits and avoid risks for the company.
Second, know the upstream and downstream of your location;
Establish their respective responsibilities, understand which departments and suppliers are needed for the position, consciously know reliable people and increase contacts.
Know your position and observe the upstream and downstream all the time. Which job do you prefer?
What better idea would you have if you were allowed to lead the whole upstream and downstream team? How practical is it?
Third, understand the business composition of your department;
Understand the work of colleagues, build upstream and downstream mind maps, and fully understand the work of your own department.
Understand the situation of departments, suppliers and distributors connected with your post department, and sort out the mind map of work and business development.
What efforts should be made in this position in the future?
Fourth, understand the division of labor and cooperation of all departments in your company;
Enter the development of the company's core business departments. Think about the business development of your department from the perspective of the company.
5. Understand the company's core products and customers;
1, consider what you can do for the company from the height of the company; If not, it is also a great thing to finish the work efficiently without making mistakes;
2. Find the pain points of users in a certain aspect, study the situation of the company's industry, manage your own contacts, learn from your predecessors with an open mind, and it is necessary to start trying after work, just in case.
Small and beautiful products are in the vertical field, meeting the pain points of users that similar products in the market can't solve. The core is "personal tailor service", and the method is "teaching people to fish+teaching people to fish+differentiated competitiveness".
Give a few examples:
1, small and beautiful store (diversified operation);
If you are the owner of a coffee shop, you should first use your high-quality coffee quality to gain users, then teach users to make coffee, and then see what other needs these users have, such as flower arrangement, offline reading sharing, psychological consultation, baking, fitness and fitness courses, which need to be tapped, and these tapping points are the core differentiated competitiveness.
2. New retail;
1) Reference and research objects-ZARA, famous products, Tmall shop, idle fish, Xiaomi home, Starbucks;
2) Key points:
1- Same price online and offline; 2. The thinking of network celebrities; 3. Cross-border operation; 4. Direct stores/franchisees; 5. WeChat business;
3. Leveraged youth
Core idea: skills you like and are good at A+B+C (for example, A is free, B is free, C is expensive, and the combination is determined according to the actual situation).
For knowledge service products, it is necessary to screen out more useful information for users according to their own experience and what they like and are good at in a certain aspect.
Core: "information difference+filtering+continuous output of high-quality dry goods";
Methods: "Effectively help users filter information that suits them (skills and methods+bad information+more cross-border services".
Below, let's give three examples:
1, single skill cross-border realization;
For example: translation+interpretation+teaching in training institutions+translating books+training English training lecturers+consulting the confusion of learning English;
2, cross-border realization of different skills:
Example: helping others to provide valuable information+columnist+lecturer/trainer +N (more skills);
3) Cross-border realization of combined skills:
1-The business/skill of the upper (lower) class is self-owned brand service;
2—— "Go to work+get off work" mode to play combination boxing;
More such examples appear in the service industry (individuals, studios/start-ups providing customized services, such as financial services, fashion, creativity, design, film and television, content, publishing, media, planning, consulting, training, insurance and accounting).
4. Deeply understand the relationship between media and marketing.
With the dispersion of people's ways of receiving information, the amount of information on the Internet increases exponentially every day, and it is increasingly difficult for us to find the information we want.
For the small partners who want to be their own brands, this is a golden opportunity. The reason is that if you have your own accumulation in a vertical field, you can start your own brand road.
"The era of greatness and integrity has passed, and the future is an era of refinement."
With the development of the Internet age, you should learn to sing opera on this stage. No matter a person, a team or a company, you can spread your product information in the media, including but not limited to your products, services, marketing models and services. You don't have to worry that no one will share and buy your products. If your sharing can help potential users solve their problems, you can cultivate trust between you.
Of course, you can synchronize your information to WeChat official account, Today's Headline, Weibo, Netease News and Baidu Baijiahao and share it at the same time. You can also go to Zhihu (still in the bonus period), Wukong Q&A (if you have the opportunity to settle in as soon as possible), Douban and Baidu to answer users' confusion, so as to build trust.
You can use your official WeChat account as your old TV, and arrange what programs should be shown every Monday and weekend.
For example, you can share two product-related information every week and share some dry goods; Interact with customers once a week (drain to your community), take the time to understand users' confusion (their confusion is the core selling point of your product), and then write a feedback on the weekend interaction with customers. Stick to this model and you will have a chance.
Whether it is knowledge or products, you share it for users, solve users' pain points based on trust, and adjust the direction and business model of your products in time!
Behind the product is that if users can find users who support you, then your financial freedom is just around the corner, so the establishment of a community is to have a series of people with the same characteristics.
For example, knowledge service products do not charge or pay, and general consumer users and high-end consumer users are definitely different. Everyone should learn to distinguish, and never be a hodgepodge.
The core of knowledge service is the ascending channel, so you should remember to find someone you trust who can give you "information about the poor".
For small and beautiful products, we should be more old customers, do more promotion, and explore more needs of everyone!
Do less mid-range market. Since specialization and excellence are the future trends, the future market will only have two forms:
1, the number is the first;
2. High-end services in personal tailor;
Take knowledge service as an example, general courses and information can be measured, and personal tailor services can charge high prices. Remember, before that, you should make yourself worth your money and cultivate trust with customers.
For high-quality knowledge services, we should not see the price, but learn to see the value after the price, which is very important for everyone's growth-this is the horizon and height.
For small and beautiful products, it is very important to get experience, value, feeling and inspiration from the products. This is like for the catering industry, there are many delicious restaurants; For internet companies, there are many companies with high technology. Then the question is coming, what is your core competitiveness?
Experience, feeling, integration, touch and inspiration are very important. So, are you going to start studying art, architecture and music?
All along, I like to listen to Ravel's Bolero Symphony in my spare time after tea. In this track, the melody of each instrument is unified and combined, which is beautiful.
The inspiration of this song is that just like running the official WeChat account, every article represents itself, and different articles are like different melodies. By connecting these different melodies, you are your own symphony.
The slow version of the third movement of the composer Rachmaninov's Symphony No.2 in E minor is a chapter that I often get confused about.
Whether it is the introduction of clarinet, the ensemble of five strings or the ensemble of integrated bands, it gives people a very exciting feeling. Of course, in a symphony, the third movement often plays a connecting role. This is often the melody of hope.
In Tadao Ando's architectural works, the combination of inspiration, talent and elegant taste buds will give you a lot of inspiration.
In "The Day and the First Sticker", exquisite typesetting with exquisite words gives people a good attitude and makes people linger.
Next is Laozi's "Tao" and "emptiness", in which you will feel inner peace and joy. This is "existence is joy, and enlightenment is far-reaching."
In the coming weekend, everyone can go into nature and try to walk backwards. When your eyes are expanding, maybe you will gain more.
Looking for the happiest career direction —— MPS model proposed by Professor Tal Ben Shahar, the father of happiness science at Harvard University.
1) What are my strengths?
2) What makes sense?
3) What can I do to make myself happy?
We can summarize it as four steps:
The first step is to get ready. Find a quiet environment, such as coffee shop, study, etc. Turn off all electronic devices, shield interference, let your brain empty, prepare a pen and paper or notepad, and then let yourself be quiet, so that you can hear your true voice from the bottom of your heart!
Second, according to SMP mode, write down three words on paper in turn: strength, meaning and happiness.
Then ask yourself three questions in turn: first, what can I do to make me feel that I have an advantage? Second, what can I do to make me feel meaningful? Third, what can I do to make me feel happy?
The advantage is that you are easy to do and good at creative things. For example, you are good at analyzing and summarizing, or you are good at innovation and creation.
Meaningful things are things you are willing to do for free, such as solving problems, creating theories, sharing your knowledge and experience, etc.
The "happy thing" is that you have no pressure when you do it, and you enjoy it. For example, you write calligraphy and painting to help others grow and create.
Ok, after writing the answers to these three questions, we will enter the third step: find out the intersection of these three items. For example, if you are good at business analysis and creative ability, then the intersection of these three points is that your career direction is writing books.
The fourth step is to put it into action. This is the most important step. After making a plan, you should make an action plan for yourself.
This is a very important step after finding a career direction with SMP mode. I have found a career direction that excites me. Only actions can bring about real changes.
For example, to prepare for writing, you can first do writing materials to accumulate reading and training, and then initiate the formation of alliances and associations among many entrepreneurs to consolidate and accumulate business cases in this area.