According to relevant statistics, in 20 16 years, about 700 million people logged into WeChat every day. In the era of media prevalence, WeChat has become an important tool for communication and information release, and WeChat and friends circle have also become the birthplace of various enrollment training advertisements. Learning from the teachers in the circle of friends and learning through the WeChat classroom has become the choice of many people. However, there are also many "traps" in WeChat marketing, which require consumers or artists to be extra cautious.
lawsuit
The court approved the circle of friends to bring apprentices.
Ms. Chen once received the service of the masseur Ling Dan, so she added the other party's WeChat attention. At the beginning of last year, Chen Yu saw Ling Danfa's post of recruiting apprentices in the WeChat circle of friends. Ms. Chen learned that her monthly income in this line could reach 40,000 to 50,000 yuan, so she took the initiative to learn from Ling Dan. "At that time, I promised to teach nursing massage technology for four months, and I will charge tuition 1000 yuan within two years, and the follow-up support fee will be 20,000 yuan. Also promised to provide free technical support once a month, ***24 times. " Ms. Chen said.
2065438+In March 2006, Chen Yu officially became Ling Dan's apprentice and paid 30,000 yuan in tuition. During this period, Ling Dan taught Ms. Chen and others massage related knowledge and techniques in the hotel room, and actually led Ms. Chen and others to do practical exercises. /kloc-more than 0/month later, Miss Ling told me that she could go out and look for a job by herself after the course. However, Chen Yu found that at her level, she couldn't get a nationally recognized certificate, let alone her monthly income of 40,000 to 50,000 yuan. She repeatedly asked Ling Dan to issue a study certificate, but she never got it.
"In teaching, Ling Dan teaches the copywriting of Baidu search or online shopping books. I don't think she can teach correct medical knowledge and has no teaching qualification. " Chen Yu thinks she has been cheated. Several students who have similar feelings with her have filed a lawsuit in court, demanding that Ling Dan refund 20,000 yuan of follow-up alimony.
Ling Dan disagreed, saying, "Now Chen Yu and others come back to me because they can't find a job. I received an apprenticeship fee, and there was no support. Because of their entanglement, I refunded some tuition fees and things have been solved. "
The judge found that Ling Dan's recruitment behavior is different from that of general professional training institutions, and Ling Dan has basic maternal and child health care qualifications and massage skills. The teaching method of master taking apprentice has a long history, and its students mainly depend on the teacher's professional skills and reputation in the same industry. There is no mandatory legal provision on whether they have professional teaching qualifications. Therefore, there is nothing wrong with the way that Lingdan accepts apprentices. On the issue of obtaining the corresponding qualification certificate after studying, Ling Dan was naturally unable to provide the certificate because of recruiting apprentices and teaching technology, and Chen Yu should have foreseen this in advance. Now there is no legal basis for Chen Yu to ask for a refund on this ground. Chen Yu's payment records and receipts were written by him, which were used to pay tuition or apprenticeship fees, and did not show alimony. After the two sides reached a settlement, Chen Yu asked the court to refund Lin Dan's money, which had no factual and legal basis.
The court finally ruled that Chen Yu and others' claims were rejected.
phenomenon
There are all kinds of masters in the WeChat marketing circle.
With the expansion of social functions of WeChat, WeChat marketing has become an important tool for many institutions and individuals to recruit students. Various experts frequently appear in the circle of WeChat friends, and the strategy of teaching WeChat marketing is also flooding the network.
Some WeChat marketing agencies claim that "we have not distributed leaflets for six years, and there are only a few hundred students who spread WeChat". This kind of marketing calls on operators to carefully create an expert image in the circle of friends, create high-quality content in the circle of friends, design interactive activities such as praise and gift, and attract a lot of forwarding and registration.
It has been calculated that if a training institution with 200 students sends the enrollment information to the WeChat platform, assuming that each WeChat circle of friends has 30 exposures, if 200 parents of students forward the enrollment information of the training institution in the WeChat circle of friends at the same time, there will be 200×30=6000 exposures.
The reporter collected many advertisements for recruiting students or members from WeChat, which can be divided into several categories according to the training content:
The first category is investment, learning how to speculate in foreign exchange; The second category is the medical service industry, including massage, acupuncture, stomatology and so on. The third category is the cosmetic industry, including tattoos and micro-plastic surgery; The fourth category is education, English training, calligraphy, writing and so on. The fifth category is fine arts, such as learning painting and musical instruments; The sixth category is fitness, such as martial arts, Tai Ji Chuan. The seventh category is skills, such as learning to cook and learn to make up. Others are alternative training, such as emotional training to teach how to make friends.
The advertising promises of these enrollment trainings are very attractive and illustrated, but they are expensive, and most of them cost more than 10,000 yuan each time.