I. Open categories

Conventional open categories: women's wear, men's wear, shoes and bags accessories, underwear, home textiles, household department stores, sports, maternal and child, personal appliances;

Unconventional open category marketing activities: food;

Second, the basic requirements of the store

Taobao seller: in line with Taobao marketing rules, store credit rating, etc. ;

Tmall merchants: those who meet the registration benchmark rules of Tmall marketing activities, the DSR scores of non-virtual transactions in stores in the past six months are not less than 4.6 points respectively, and the B-level scores of false transactions in stores over the years (including false transactions over the years) are 48 points or above, and will never be registered for clearance; If the store deducts 48 points or more for class A false transactions over the years (including the deduction for false transactions over the years), it shall not register for clearance within 90 days from the date of punishment; Over the years, false transactions in Class A stores will be deducted by more than 12 points, and the clearance shall not be registered within 30 days from the date of punishment;

Brand group brand requirements: the brand awareness corresponding to the main categories of the store must be a well-known international and domestic brand or a well-known Amoy brand.

Third, based on the requirements of commodities.

Brand goods must have sales vouchers provided by the brand, or purchase invoices with inventory registration requirements, or qualification certificates of brand distributors; Self-owned brand goods provide self-owned brand related certificates;

The registered price of a registered commodity shall not be higher than the lowest transaction price of the commodity in Taobao/Tmall for nearly 365 days.