An excellent corporate LOGO must have good ideas, and good ideas must come from the excavation of the theme itself. Therefore, only by firmly grasping the theme and developing radial thinking can we find the best positioning point. Before making a corporate LOGO, you must spend a lot of time to understand the background and culture of this enterprise, as well as the well-known similar enterprises at home and abroad. Once the theme of this enterprise is determined, the modeling elements and expressions naturally begin. Ignoring the choice of theme or taking arbitrary and subjective measures will make the design get twice the result with half the effort. Even if the logo itself is beautiful, it can only be decorative, that is, it does not conform to the actual situation of the enterprise and will not have long-term vitality.

1, with the concept of enterprise as the theme.

Corporate philosophy includes corporate purpose, corporate culture, etc. , more abstract. With the acceleration of commercial information transmission and scientific and cultural exchanges, facing the complex and changeable competitive environment and the opportunities and challenges faced by various industries after China's entry into WTO, how to keep the business content or actual state of an enterprise consistent with the external symbol-enterprise logo? How to get the unanimous approval of the public? It is particularly important to express unique business philosophy, enterprise spirit, enterprise culture and abstract graphics or symbols. Generally, symbols, associations and metaphors can be used to conceive. The logo of Soraxin Oil Company in Algeria skillfully uses the patterns of the stars and the moon on the Algerian flag and the five-pointed star on the China flag, and the flame also embodies the characteristics of the industry-oil refining!

2. Take the commercial content and appearance of enterprise products as the theme:

For some enterprises with strong industry characteristics and widely recognized forms, this method can be used for design, which has the advantages of intuitive image, easy identification and memory.

3. Take enterprise name, brand name and prefix combination as the theme.

Its design features are that the prefix forms a strong visual impact, strengthens prefix features, enhances the visibility of signs, and exerts the effect of multiplication ratio. The logo of Daheng Medical Company is composed of the prefix "Daheng", and it vividly shows the characteristics of arc radiotherapy, which is very vivid and easy to remember.

4. Taking the combination of enterprise name, brand name or prefix and pattern as the theme, this design form is the product of the synthesis of text symbols and graphics, taking into account the advantages of text description and pattern expression, and combining concreteness with abstraction. These two visual forms complement each other. The logo of Baoliren Beauty Salon is like this.

5. Take enterprise name and brand name as the theme.

This is a popular international practice in recent years, that is, the so-called name tag, which can directly convey the information of enterprises. In the font design of enterprise name, the contrast method is used to make one of the letters have unique differences, thus enhancing the visual impact of logo graphics. Often the specific part is also the main content of enterprise information.