In the previous stage, I received many online consultations from beauty salon managers, but the customer management was not so perfect and meticulous. Even many beauty salons are as simple as a running bill, and some beauty salon managers are blank in this management, so I will share with you how to manage customers reasonably today. Changes in the structure of old customers Many operators only know how to keep old customers for a long time. In fact, the more reasonable the customer structure of beauty salons, the better. Class A customers are the most ideal, which is what every beauty salon pursues. For such customers, we should do our best to maintain them. Class B customers are usually the best growth point, so we should maintain the existing consumption, strive to increase their consumption frequency and promote their transformation to Class A. Class C customers are an important guarantee for the stable operation of beauty salons. We should strive for progress steadily, maintain existing income and increase their unit consumption as much as possible. D-level customers can try to make them transition to the third level. If the effect is not obvious, they can consider reducing energy input appropriately or even giving up voluntarily. It should be noted that the classification here is only a comparison, which does not mean that the absolute value of Class D customers is low. Customer Structure Analysis and Countermeasures Every beauty salon is facing the situation of customer churn, but most beauty salons have no monitoring and analysis plan for customer churn, let alone adopt targeted strategies. A vicious customer churn can have a fatal impact. It is normal that the annual customer churn rate of beauty salons is around 10%, but beyond this range, it is a very serious problem. We should calmly analyze what causes this situation, or the service technology of beauty salons is not good? Is the product of poor quality? The atmosphere in the store is bad? The price is unreasonable? The key customers among new customers can summarize the group characteristics and consumption characteristics of these customers by analyzing the key customers among old customers. In this way, when facing new customers, we can roughly determine who will be the key customers of new customers according to their group characteristics and consumption characteristics, and develop these customers in a targeted manner.