Work plan of the planning department-The main responsibilities of the planning department are divided into three aspects: first, the construction of the internal culture of the enterprise, second, the construction of the external publicity image of the enterprise, and third, the construction and promotion of the product brand. As for the formulation of the company's strategy, all departments need to negotiate with each other. In order to better complete the planning work, I will design the recent tasks and workflow.
First, the current task is mainly around products.
First, indoor and outdoor advertising design.
It is necessary to design the unified layout style of each store as soon as possible, including color tone, style, material and decoration. In order to avoid confusion in the process of paving the market. The unified style is easy to form multiple visual impacts on consumers and form memories. Outdoor advertising should make full use of the window, so it is necessary to design a unified style of window advertising.
Second, the design of community activities.
Need to unify booth design, banners, posters, bunting, Yi Labao, DM forms and company brochures. In addition, the clothes, business cards, work cards and ribbons of promoters should also be designed in a unified way. You should also determine the display style.
Third, website construction.
Enterprise website construction. It mainly plays the role of a business card, showing corporate culture and products, and communicating internally.
Industry website construction. Mainly plays the role of promotion, using click-through rate to launch products and enterprises.
Fourth, print media publicity.
Newspaper design, soft text publicity.
A designer, a copywriter and a network administrator are needed.
Second, after the preparation work is completed, it is the problem of product listing matching.
1. Formulation, implementation, monitoring and evaluation of product promotion activities.
The second is the formulation and implementation of public relations activities, including the arrangement of soft and hard advertisements; Manuscript photo collection; Media liaison, relationship coordination, etc.
Third, the allocation of DM orders.
Including newspaper clippings, road delivery, direct mail delivery, door-to-door delivery, exchange delivery with other stores, etc.
Third, the activity process (outline) design.
I. Work allocation table
After the weekly activity plan is determined, make the work schedule, personnel division table and time master table.
B, on-site monitoring
Monitor every activity at the scene, make up for the missing or unexpected events in the preparation process in time, and take photos at the scene.
C. Closing the case:
Summarize each activity, hand in the closing report every Monday afternoon, and organize all the written materials and pictures related to the activity into documents and classify them for the record.
D, please ask for money
Fill in the payment form four days in advance and put the funds needed for the activity in place.
E, fill in the gift picking list three days in advance, go to the warehouse to understand the inventory situation, and fill in the item picking list for items used for activities but not in the inventory to ensure that the required materials are in place.
Personnel management/staffing
Make statistics and arrangements for the staffing required for various activities, and put forward personnel support or requirements for recruiting promotion personnel. In addition, ensure that the performers and dispatchers of square activities and performing arts activities are in place.
G. arrangement of the venue:
Reasonably arrange the venue required for company activities, avoid venue congestion and conflict, and ensure that there are activities to be done every week.
H, equipment management
Reasonable deployment, maintenance, testing activities required equipment, debugging equipment in and out of the warehouse.
I. List of products
For the products involved in each activity, fill in a product list and submit it to the designer, including the name of the activity, production content, quantity, design requirements, copy, pictures, etc.
J, poster copy
Extract the content and theme of the activity from the planning case and give it to the designer to make posters.
K, venue layout
Including the arrangement of equipment at the event site, the arrangement of poster frame and background frame, the arrangement of signs and leaflets, and the arrangement of supplies needed for the event.
L, clean up after the activity.
After each activity, clean up all items related to the activity (including tables and chairs, poster racks, background racks, signboards, leaflets, KT boards, etc.). ).
Four, publicity planning and design (outline)
A. Plan to make publicity plan and media cooperation for each activity.
B. Write the original report of preparation activities or publicity materials of images, companies and products, etc.
C. Journalist relations Coordinate the journalist relations of major media and maintain good cooperative relations.
D, please apply for media public relations fees and gifts in advance.
E. data archiving (making a file table) includes: customer data; Sent manuscript materials (original and photocopy materials); Project (collecting manuscripts or electronic texts for the project); List of journalists; Media materials; Advertising contract arrangement; Collect advertising samples; DM collection; Information collection of relevant policies and market trends.
F, advertising contract advertising contract production, registration, storage, signing, filing, finance, etc. At the same time, make a contract registration form.
G. Drafting of broadcast draft Prepare broadcast draft for all activities, including publicity information such as the name, time, place, manufacturer and content of the activities, and design popular broadcast draft for different holidays.
V. Distribution Process of DM Sheet (Outline)
A. Make a DM distribution plan and determine whether to distribute DM, how to distribute it and to whom.
B. Determine the expenses allocated by DM and fill in the expense reimbursement form.
C, dispatched personnel, location.
D. Distributed supervision
E. Distribution methods: road delivery, newspaper clippings, China Post, door-to-door, etc.
VI. Design Process (Outline)
First, after the design scheme is determined, the design scheme is formulated.
B, store layout, holiday or large-scale event store layout.
Please fill in the payment form for typesetting.
D, cooperate with the marketing department to produce various sales-related pictures and materials.
E, cooperate with activities to make site layout renderings, and submit them to the company for approval in time.
F, sorting out data and filing all design drafts; Signed manuscript; Electronic text of the draft design; All printed materials are filed.
G, the determination of production process.
Seventh, plan the workflow.
A plan the regular meeting in the first week of each month, make the activity plan for next month, and arrange the implementation of this month's activities.
B, in the second week of each month, plan the regular meeting to discuss the scheme and organize it into a book (activity scheme, media scheme, activity budget, design scheme, production list, public relations scheme and expenses).
C, the third week of each month for approval
D finance before the fourth week of each month.