The live broadcast event planning plan should include the following contents:

1. Purpose of the event: clarify the goals and objectives of the event, such as promoting products, increasing sales, increasing brand awareness, etc.

2. Activity theme: Determine the activity theme according to the purpose of the activity, such as new product launches, fashion shows, entertainment feasts, etc.

3. Event time and location: Choose a suitable time and location to hold the event, taking into account factors such as the event’s audience, venue conditions, weather, etc.

4. Activity process: List in detail all aspects of the event, including opening, performance, interaction, awards, etc., and ensure the order and connection of each link.

5. Publicity and promotion: Develop corresponding publicity and promotion plans, including social media publicity, advertising, online marketing, etc.

6. Participation methods: Explain how to participate in the activities, such as watching through the live broadcast platform, participating in interactive draws, purchasing designated products, etc.

7. Reward settings: Set reasonable rewards and gifts to attract participants to participate in the activities and obtain corresponding rewards.

8. Activity venue layout: Describe the layout and decoration of the activity venue, which should conform to the theme and atmosphere of the activity.

9. Safety and security: Considering that the activity may involve safety issues in personnel, materials, equipment, etc., formulate corresponding safety measures and emergency plans.

10. Cost budget: List in detail the costs required for the event, including personnel costs, material costs, venue costs, etc., to ensure that the costs are reasonable and economically feasible.

11. Activity execution plan: List the various stages of activity execution, including material preparation, venue layout, publicity and promotion, activity process, etc., to ensure that the tasks and time nodes of each stage are implemented.

12. Evaluation and summary: After the activity, evaluate and summarize the entire activity, including activity effects, problem feedback, lessons learned, etc., in order to provide reference and improvement for future activities.

The above is the basic content of the live broadcast event planning plan. Appropriate adjustments and supplements can be made according to different event types and purposes.