Franchise stores should pay attention to routines and understand these basic operations

Franchise stores should pay attention to routines and understand these basic operations. Many people choose franchise stores in order to make money, so they don’t have to worry about the source of goods. It’s a problem, but franchise stores also have some routines. When looking at franchise stores, you should pay attention to routines and understand these basic operations. Franchise stores should pay attention to routines and understand these basic operations 1

First, who makes the most money in this world?

People who want to make more money will make more money, including those who are now working in self-media. If you look at which website articles are the most popular, it means what is written in the title. One way is to earn five dollars a day. 100. The daily salary is more than 1,000, and after you follow him, he will tell you after a long time, I have an offline training class here, the cost is 3999, and then you go to learn it, because your mentality of wanting to make money makes you There is an imbalance, and there are some deviations in judgment. This is the first gain. This is the case for many franchisees!

Second, don’t do to others what you don’t want others to do to you.

For example, a project is doing well in a certain area, but after you open it to franchises, for example The conditions of business districts in other places, consumption conditions, and even the operating capabilities of operators are all uncontrollable.

What may be feasible locally may not work overseas. Then this will cause the business to not be as good as you expected. In short, it is very likely that you will lose money.

Third, the profit-making ratio of franchisees is less than 30%. Stop it immediately. Then why is there such a situation that if you are not careful about joining, you will lose your wealth quickly? ? Moreover, many people who join have this kind of social experience, and they are very smart. Where is the biggest pitfall and the biggest problem here?

There is a difference in the brain circuits between the franchisee and the franchisee.

The first pitfall is the difference in thinking

Many brands will tell franchisees that you only need to have a thousand customers every month. Is it equivalent to one day? You only need to serve thirty customers, and if you work ten hours a day, the average number of thirty customers is only three an hour. Do you think that with your business capabilities, you can't handle three customers an hour? At this time, you will feel that it is not that difficult. There are only three customers in an hour, and the number of customers in other businesses is much greater than this one. People calculate this quite well. This is typical linear thinking!

When you open your store, you find that it is in a discrete state, because you find that all the things mentioned above are unreliable. What should I do if an employee asks for leave and the city management comes to investigate? Various things lead to your effective working hours, and the time in your store is only more than twenty days

Any boss who has opened a physical store knows that it is not a matter of multiplying a few hours by an hour. . When I'm busy, I'm too busy, and when I'm free, I'm too busy.

There are ten hours in a day, and it is the one or two, two or three hours that really produce large transactions. This is typically the case in catering and service industries. So what does it mean that you are extremely busy at this time? It means that your service is not enough, it means that your production capacity will be limited, and it means that your turnover will not achieve the expected results.

And what does it mean to be extremely idle when you are free? This means that you are wasting resources and you have to pay a lot of costs that do not match your revenue, such as wages and rent. You have to support others even when you are free.

So if you look at this whole article, it is a linear structure, but it is actually a discrete state. However, the kind of linear thinking mentioned by the brand will make this interested person I feel like it’s not difficult to do, so this is the first pitfall!

The second pitfall is return on investment

Return on investment is the most impressive thing. As mentioned just now, the more people want to make money, the more they want to make money. The easier it is for you to earn it.

Think about the return on investment. Nowadays, franchising basically follows this routine. Pay back the capital in three months, pay back the capital in half a year, and pay back the capital in eight months. The shorter the better, the better for the franchisees. The shorter the better, that must be the case. But think about how the return on investment is calculated?

Its three core data are your franchise fee, which is your cost, your product selling price, and your purchase cost.

Who has the pricing power of these three figures? In the hands of the brand, if I want you to get your capital back in three months, just adjust these three figures. If you want you to get your capital back in half a year, adjust these three figures, I want you to get your capital back in one year. , just adjust these three numbers.

So don’t be impressed by the so-called return on investment of three months or five months. It is completely determined by others and cannot reflect the true business conditions after joining. And this is exactly what impresses franchisees, that is, the return on investment is high, and this thing is easy to operate.

So what is the second point to tell you? Be more rational in business and don't be too anxious. If you have an unbalanced mentality, you will be more easily impressed by numbers that do not have real experience.

The third is the franchise brand attribute

All franchises in the world have three main conditions:

The first one is people-oriented;

The second one is product-based;

The third one is system.

Don’t even touch those that are people-oriented, such as foot bath shops and early childhood education institutions, because franchising is actually a weak cooperative relationship, and we know very well that success in a store or One fundamental reason for the success of entrepreneurial projects is the unity of human rights.

After I joined the company, the brand and the head office promised to send you people, give you free refresher training, and give you store guidance. These all show one thing, everyone is in their hands. , you will find that the company has given it to you, which is a typical human right, and you don’t agree with it. So if you take a look at this kind of franchise project that is people-oriented, you will find that the money earned is less than 1%.

The second one is product-oriented, typically desserts, cakes, milk tea, etc., which can be cut in half. What does that mean? When it comes to product processing, quite a few are making money, and some are losing money, but what is our idea? The idea is that this franchise should be viewed as an entrepreneurial project.

For example, when I inspected this business district, I found that there was a large flow of people and many young people, and when the cost of renting shops was not too high, I could probably make money by opening a milk tea shop. This idea is correct. .

Because this milk tea is good, I want to open a store here. There is a problem with this idea.

In other words, if you are the model calculated by the social circle and business circle just now, you don’t need to join his milk tea shop. You can still make money by choosing other milk teas. Do you understand?

So if it is a product-focused franchise brand, the most important thing is not the franchisee, but your own calculation of the business district and the estimate of the franchise output.

The third one is system-centric, such as typical KFC and McDonald's. If you extend the time period, you can still make money.

What is its system?

First of all, these brands have unified central kitchen products, and the brands also have their own traffic, strong companies, financial support, etc. That is, if you extend your investment return expectations and time, it will It can be done.

First of all, the franchise fee is very expensive. One of them is a Dicos store in Xi'an. A friend of mine has three Dicos stores. He earned about 4 million in about four years. Then the headquarters said, It's time to decorate, otherwise you will affect my brand image. He renovated all three stores and lost one million from four million.

In other words, after four years of hard work after joining three stores, its net profit is only about one million.

This is a system-centered franchise, so the first one is a people-centered franchise, don’t even look at it, the probability of making money is small. Second, product-focused franchises are more about testing something that has nothing to do with the franchisee, that is, your ability to do business on your own. Third, for a franchise with a system as the core, you must be prepared for a large franchise fee and the expectation of long-term return on investment.

Therefore, everyone must be cautious when joining the franchise. Don’t be deceived by such people again. It is not easy to make some money! Franchise stores should pay attention to routines and understand these basic operations 2

1. Franchise = enjoy the benefits?

This idea is understandable, but unrealistic. No matter what industry you choose to start a business, you must balance risks and benefits. Although the franchise company will provide investors with comprehensive and systematic training and guidance in site selection, decoration, preparation for opening, personnel training, advertising, etc., it cannot guarantee that you can make 100% money after joining. Investors cannot rely on the franchise headquarters for everything, especially employee management.

2. Business has declined, so you need to be cautious in taking risks

Many investors believe that as long as they have a certain amount of funds and are interested in the project, they can join. However, in catering In the early stage of starting a business, it is normal to make little profit within half a year or a year. Therefore, investors are advised here to be mentally prepared to bear risks no matter what industry they choose to start a business. Do not invest all your wealth in it to avoid wasting money.

3. Is it enough if the dishes are outstanding?

Good taste of dishes is one of the issues that consumers value, but if a dish is more expensive than other restaurants Many consumers will also choose relatively cheaper restaurants. Taste is important, but many factors such as pricing, service, and location of the dishes must also be considered.

4. Various hidden charges

Generally speaking, franchise fees are divided into four parts, franchise fee, guarantee deposit, deposit, and equity fee. Some catering franchise brands say in their promotion It only costs 50,000, but when the investor goes to sign the contract, he or she finds out that he or she needs to pay 100,000 or more. Therefore, before officially signing the contract, the investor needs to ask the contracting officer clearly about all aspects of the charges. Implement it into specific contract terms to avoid "hidden consumption".

Franchise stores should pay attention to routines and understand these basic operations 3

Six major precautions for franchise stores

1. In the early stage of joining, attention should be paid to reasonable fund raising and reasonable investment of funds:

Franchisees should act according to their ability and choose a franchise fee that suits their own threshold. Otherwise, they will be in debt and worry all day long, which will have a great impact on the operation of the store.

2. Control operating costs and plan purchase strategies:

Planning purchase strategies and adjusting turnover speed are also effective ways to control costs. Stores should try their best to avoid stocking up on goods. Many new owners often have serious capital constraints, and their capital operations are stretched thin, and they quickly fall into trouble. Seasonal slow-moving goods should be cleared at a timely price reduction and new goods should be used to fill the original vacancies. After all, money only comes from selling goods.

3. Learn to manage employees:

Franchisees must realize that managing employees is their own business, and it is something that must be done well. First of all, franchisees must fully understand their employees. As a manager, it is not easy to fully understand your employees. But if managers can fully understand their employees, their work will go much more smoothly.

4. Learn to manage customers and establish good customer relationships:

In order to expand the market and tap new customers, franchisees can adopt a variety of business methods for marketing. For example, the joint operation method: you can form a joint venture with nearby coffee shops, cinemas, Internet cafes and other commercial institutions with the same customer base. For example, if you buy a specified product, you may get a movie ticket, etc.

5. Coordination and progress with the franchise headquarters:

Franchisees should actively communicate with the headquarters and transmit local information in a timely manner based on listening to the opinions of the headquarters. With the help of the headquarters' existing experience, *** jointly explore business strategies suitable for local conditions.

6. Actively accumulate industry experience:

Franchisees should pay attention to everything and accumulate more. For example, if you open a franchise store of a certain clothing brand, franchisees should read more popular magazines and participate in more fashion events to cultivate their own unique fashion concepts and keen fashion sense.

Extended information:

1. It is difficult to judge a franchise project only from the surface conditions such as the amount of investment and the number of franchise stores. In fact, entrepreneurs should still examine the project’s profit model and franchise system from two aspects.

2. First of all, for interested franchise projects, it is best to conduct a secret investigation first. Go to the franchise store of the project to make purchases, chat with the store owner or clerk as a customer, estimate daily turnover, analyze customer groups, consumption periods, etc.; after the inspection lasts for a period of time, see whether the inspection results are consistent with those introduced by the franchise headquarters The content is consistent to judge the other party's honest attitude.

3. Do not cooperate with dishonest alliance leaders.

4. If the project has not opened a franchise store at all, or the first store is less than a year old, you should ignore it.

5. Finally, it is necessary to understand the completeness of the franchise system of the franchise project. For example, examine the franchise owner’s understanding and operational level of the franchise business model to see if he has a complete set of written and operable franchise management manuals and franchise store operation manuals; see if he is involved in franchisee selection, franchise store location selection, etc. Maintain a responsible and cautious attitude; see whether he pays attention to the interests and follow-up management of the franchise store, etc.

6. The best way to conduct this kind of inspection is to participate in the training organized by the alliance leader, and then prepare a large number of questions to "challenge" them to see if they are fully prepared for the franchise project.