Kritina Group mainly focuses on beauty and skin care products, integrating R&D, production, sales and service. In August 1997, it moved to Shanghai from Taiwan and showed unparalleled adaptability and huge development potential. Through chain franchising, store sales and other methods, the group's products of excellent quality and rich varieties are dedicated to consumers.
On June 6, 1999, Christina’s first Chinese flagship store was grandly opened on the bustling Huaihai Middle Road in Shanghai. It is newly designed and decorated by the famous architectural design master Deng Kunyan. This project has won the Shanghai Top Ten Architecture Award together with Jin Mao Tower. Its fashionable and beautiful design techniques and charming and soft neon vision are worthy of being another shining pearl in Shanghai at night.
In 2001, Christina Group invested in building an advanced automated and modern cosmetics production base in Songjiang, Shanghai. It was the first to introduce the ERP enterprise resource planning system and cooperate with advanced logistics management mechanisms to improve the level and efficiency of production management. With its excellent quality management level, the factory has successively obtained the "International URS" IOS9001 and "Shanghai Quality System Audit Center" IOS9001 international quality certifications, becoming one of the few companies in the domestic daily chemical industry to obtain the above two certifications at the same time. At the same time, with advanced production equipment, Equipped with strict and scientific production management and quality management systems, it successfully passed the "Good Manufacturing Practice for Cosmetics" (GMP) certification.
In 2003, Christina’s training institution, a modern education center integrating fashion, professionalism and avant-garde, was successfully built. Christina's excellent team of trainers imparts the most cutting-edge international beauty concepts and practical techniques to each student. After a closed, all-round theoretical and practical training, graduates will be fully qualified as world-class beauticians and will be given priority to be recommended to the Christina Beauty Ambassador Team. At the same time, Christina's training institution also provides professional services such as image design, beauty, and body beauty for many beautiful women in the society, helping many women realize their beauty dreams.
In 2004, as Christina products were deeply recognized by customers, the Christina brand won a good market reputation. Thousands of beauty salons including direct-operated stores and franchise stores have been established across the country, and more than ten branches have been established in 29 provinces, municipalities, and autonomous regions across the country, including Beijing, Guangzhou, Chengdu, Shenzhen, and Tianjin. The headquarters provides unified technical guidance and training to franchise stores, and promptly and quickly meets the supply needs of franchise stores in various locations.
The key to successful marketing lies in continuous improvement from research and development to production, ensuring quality and providing excellent products. Christina Group has newly expanded its production base in Shanghai Songjiang Industrial Park and started using it in 2009. It covers an area of ??58,660 square meters and covers an automated factory and R&D center. The company has also established a research and development alliance with French partners to develop targeted skin care products suitable for Oriental women's skin, so as to maximize the product line and better serve various consumer groups.
Christina Group has always been grateful and never forgets to give back to the society. Launched the Hope Project and has worked together to help the poor for many years; continuously sponsored the China Shanghai International Arts Festival; sponsored the 4th China Peking Opera Art Festival; made loving donations to Chongqing City; sponsored the centenary anniversary of Tongji University; and immediately donated money to the "5.12" Wenchuan earthquake-stricken area Donate; sponsor the Shanghai International Film Festival, etc. Christina Group's pace of creating, spreading and operating beauty has never stopped, and we look forward to climbing to the top of our ideals with you and enjoying the joy of results.