It is a clothing style.
What Westerners call "Lolita" girls are those girls who wear miniskirts and mature makeup but have girly bangs. Simply put, it is a situation of "girls forcing themselves to wear girly clothes". But when "Lolita" spread to Japan, the Japanese regarded it as a synonym for innocent and cute girls, uniformly calling girls under 14 years old "Lolita generation", and their attitude became "girls forcefully wear girly clothes" , that is, the yearning of mature women for young girls.
Lolita girls are concentrated in the age group of 13-25 years old, and most of them are no more than 20 years old. Most of them start wearing Lolita clothes when they are 17 or 18 years old, but now the age group is developing towards all ages. , elderly mothers in Japan and domestic first-tier cities such as Shanghai, Beijing, and Hangzhou will also wear this type of clothing. They do not have the need to pretend to be young. More often, they pursue a new attitude towards clothing and a different lifestyle.
Extended information
As early as 1966, Japan produced the photo album "NYMPHET · 12-year-old" of sword-wielding Kazuo Loli (the Japanese pronunciation of "Lolita") Myth", and the earliest "Lolita magazine" "Girl Alice". The 1979 comic "CYBELE" is Japan's earliest Loli comic doujinshi.
Affected by these cultural products, the "Lolita whirlwind" was out of control in the 1980s and 1990s. Images of cute and green girls with big eyes appeared in animation and game works. Such as Sasami in "Tianchi Fuyu", Kinomoto Sakura in "Cardcaptor Sakura", etc. Some people say that "every Japanese animation work after 1995 has the shadow of Lolita".
Not only that, "Lolita" also appears in those seemingly unrelated fields of cultural products, such as Lolita-shaped victims in horror films. Lolita dolls and clothing props are also very popular on the market, and Lolita in COSPLAY (role play) activities is even more recognized as a hot spot. Even many adult women are willing to spend nearly ten thousand dollars to go to Europe for the so-called "princess trip."
Experience for yourself the feeling of returning to Lolita. In Tokyo’s Shibuya and Harajuku Jingubashi, the birthplace of Japanese fashion, every weekend you can see people wearing frilly princess dresses and lace baby hats, or wearing large ribbons and holding teddy bears. Doll's "Lolita Girl". Because this phenomenon has become so common in Japanese cultural products, there is even a proper noun in Japanese: lolicon.
China Economic Net - Why Japanese culture loves "Lolita" (picture)