Beauty is one of the hot fields on the vibrato platform. Tik Tok's beauty experts are very active, from stars, head experts to amateurs, showing a scene of "a hundred schools of thought contend". Among them, some middle waist beauty experts have their own brands; Therefore, in the account operation and live broadcast, it shows the characteristics different from stars or general beauty experts. The present beauty anchor Qian is one of them. She owns two brands, namely Helai. Hong Chen constantly enhances the stickiness of fans through his own personal design, and then can achieve higher sales performance with a lower number of fans.