According to the news of netizens, they found that Simba, the anchor with goods, which was once hot, has now gone to Guangxi to do public welfare. You know, at that time, he offended the audience all over the country because of the bird's nest incident, so after that, his live broadcast room was closed directly. In order to improve his image, he came to Guangxi Casting Technology with his own team. After this incident was exposed to the Internet, it also caused a heated discussion. After all, in his history as an anchor, there did appear an indelible big black spot, so everyone thought that his action this time was probably a show. So let's discuss his behavior with you today.

first, how to evaluate his original behavior?

At the beginning, it was extremely hot to bring goods in online celebrity. Basically, online celebrity, which can be called the name, was doing live webcasts to bring goods. Therefore, at that time, the live broadcast market was hot. But it is precisely because of this rapid development that there are all kinds of chaos in the process of live broadcast with goods. Among them, the most criticized should be the problem of fake goods or poor quality, and as a head anchor with goods, Xinda's products actually have false sales. Although the product itself is not produced by him, as an anchor with goods, he should also know something about the product, or at least go through basic tests.

second, how to evaluate his public welfare event this time?

At present, his own team is doing public welfare in Guangxi, which is obviously to whitewash his previous behavior. However, after what happened at the beginning, although he kept defending at the beginning, he still actively assumed the responsibility and made great compensation when things were not recovered. And this matter has basically calmed down so far, so he will wash himself through such public welfare practice, so that he can re-enter the industry of live broadcast with goods. After all, although the competition in this industry is very strong at present, to be honest, there is indeed a lot of profit space. And he is also a very big anchor, with tens of millions of fans, so he can't give up this account easily.

thirdly, how to evaluate the current live broadcast with goods on the internet?

As a new mode of selling goods, in fact, online goods delivery is not much different from the previous TV goods delivery, but it has been replaced by another group of consumers. It is under such circumstances that the current anti-counterfeiting efforts are very strong, and it is precisely because our young people have a very strong concept of safeguarding rights. Under such circumstances, if you want to carry goods online for a long time, you must achieve a good ecological environment.