It is a Swedish brand.

The brand origin of Vail sanitary napkins can be traced back to libresse Vail. The libresse brand originated from Sweden. It has been dedicated to the research and development of female care products for more than 70 years. Libresse Vail sanitary napkins are the leading female care brand in Europe, not only in Northern Europe, Malaysia, The market leader in South America and other regions, with a large loyal female consumer base in 101 countries and regions around the world5