Yongchun local netizens accounted for 85%, domestic netizens accounted for 16%, and foreign netizens accounted for 4%; Among them, male netizens account for about 60% and female netizens account for about 40%; Most netizens are around 30-40 years old and belong to the group with the strongest consumption power, while some netizens are between 20-29 years old and belong to the group with the strongest consumption demand. In the occupation of netizens, office workers and civil servants dominate.