For women who love beauty, beauty salons are a godlike existence, and the beauty market for women is huge, but even so, the marketing method of beauty salons is the most important, so let me learn how to write with readers.

I. Theme of the event:

* * * Warm autumn in September-goodwill transmission

Activity purpose:

1. The activity is to help the old customers in the store appreciate their friends and continue their friendship.

2. Use activities to attract old customers and keep friends * * *, and send friends gifts worth XX yuan in the name of old customers.

Third, the activity operation:

Step 1: notify all the old customers in the store of their activities by SMS;

Text content 1: Life is a wandering journey. Meeting you is a beautiful accident. I cherish everyone I can call a friend, because that's where my wandering heart can stop. Thank you, you have given me precious friendship. * * * The refreshing summer in July-the goodwill transfer activity was officially launched by XX Beauty Salon, and the activity time was from X month to X day.

Content 2 of the newsletter: XX beauty salon is to thank the old customers for their gratitude. All the old customers who arrive at the store can get a gift package worth XX yuan for free, and each customer is limited to X, and the old customers only need to provide their friends * * * and their names, and then the beauty salon will notify the old customers' friends through text messages or letters * * *, telling her that the XX friends who spent in XX beauty salon have ordered a gift package for her to thank her for her help in life and work over the years.

Step 2: Call old customers and friends; * * * Tell her friend XX who spent money in our beauty salon how many gift packages she ordered and thank her for her help in life and work over the years * * *

Speech content: Hello, Sister X, I'm XX from XX Beauty Salon. You have a friend who spends XX in our XX beauty salon. Thank you very much for your concern and help for her life and work over the years. I spent XX yuan in our beauty salon and ordered you a gift worth XX yuan. At the same time, your friends write to you in person. She has always wanted to express her blessings and thanks to you. Now I'll check the details with you. Thank you, I wish you a happy work and good health!

Step 3: Call back old customers and friends again; * * * Confirm and book the arrival time * * *

Speech content: Hello, Sister X! This is xx beauty salon. Did you receive the express delivery? * * * Waiting for reply * * * Received! * * * Customer * * *, Sister XX, this gift represents Sister X's feelings and gratitude for you for many years. I hope this friendship between you and Sister XX will last forever. Sister X, because there are many people attending this activity in our beauty salon, we need to make an appointment in advance. When do you think it is convenient for you to come to the beauty salon and start spending gift packages? How about tomorrow morning at X? * * * Waiting for an answer * * * Then I'll call you at X o'clock tomorrow morning to remind you * * * to remind the customer one hour in advance * * *, I hope it won't bother you! Thank you. I wish you good health and a happy mood!

Step 4: Call to remind old customers and friends; * * * The next day * * *

Speech content: Hello, Sister X! I'm from XX beauty salon. I called you yesterday to make an appointment to make you a gift package today. Have you come over now? Sister x! There are not many customers in beauty salons now, so we can provide you with better beauty services. Sister XX! Then I'll see you later!

Second, the material preparation:

1. Enqing card design:

2. Envelope cover design: * * unified stationery, written by customers * * *

3. The envelope back cover design:

4. Writing paper design:

5. Publicity banner:

Third, matters needing attention:

1. Register the information of old customers and friends in detail in time;

2. Confirm the telephone information in time * * * When asking about the information of friends, it is not excluded that some old customers cannot accurately explain the detailed receiving address of friends * * *;

3. Beauty salons must set more than three items when designing kindness gift packages, which can effectively prevent new customers from not closing the deal for the first time after consumption, and there are opportunities to continue service sales. Secondly, we must ensure the effect of the experience project;

4. Beauty salons can introduce three kinds of cards according to the actual situation of in-store cards, namely kindness membership card, treatment card and comprehensive card. The entry threshold for membership cards can be slightly lower than in the past, such as the original entry threshold of 5,000 yuan, and now you can enjoy 3,000 yuan during the event. Membership in charitable activities is a new concept. Beauty salons need to set up treatment cards and comprehensive cards in advance for the launched experience projects.

two

First, the investigation and analysis of beauty salons in Beijing

For medical service institutions, beauty salons are undoubtedly an advanced medical consumer group with strong consumption power and remarkable group characteristics. In Beijing, this market is actually a vacuum in the medical industry. As such people, their identities are generally rich or leisure women such as senior white-collar workers, information workers, rich women and mistresses.

Second, the theme.

Make a wish, beauty will send you health.

——————— Millions of free plastic surgery for you.

One of the "free plastic surgery" beauty salons

Third, the purpose.

Initiate the team of plastic surgery experts in our hospital to publicize Qi Keming;

Beijing Institute of Contemporary Plastic Surgery was established.

Four. Discussion on cooperation mode

1, simple operation.

Select some representative and powerful beauty salons to discuss the sharing of customer resources. Our expert lectures and on-site lottery are "free" for plastic surgery, and terminal materials and discount cards can be exchanged.

* * * Beauty salons * * See the List of Beauty Salons in Beijing * * *

*** 1***, making terminal introduction materials * * * Qi Keming from Beijing Institute of Contemporary Plastic Surgery is mainly recommended * * *

* * * 2 * * On-site, make an appointment for a lecture on-site surgery, and you can have one or more "free" plastic surgery.

***3***, make an appointment for surgery at the event site, and extract one or more "free" plastic surgery from it * * * According to the number of people who make an appointment for surgery, it is tentatively set as 10% free * * *

***4***, making discount cards.

Note: Restrictive conditions for issuing cards.

2. After system operation * * * and other promotion with strong execution * * *

The health status of people who patronize beauty salons has the following characteristics:

-being in a sub-health state, but eager for health and beauty, hoping to master their health status anytime and anywhere;

-In a healthy state; But I want to stay healthy and beautiful;

-I want to change, but I don't know how to choose a medical institution;

-Being in an unhealthy state, but not knowing how to choose a medical institution;

Suggestion:

Being a senior member is conducive to maintaining the professional level and cultivating the reputation of the hospital.

Strategy: Choose the right carrier, choose convenient channels and choose the best time to enter.

The most reasonable reason and the most convenient channel are the absolute guarantee of marketing.

***4***, making discount cards.

Note: Restrictive conditions for issuing cards.

2. After system operation * * * and other promotion with strong execution * * *

The health status of people who patronize beauty salons has the following characteristics:

-being in a sub-health state, but eager for health and beauty, hoping to master their health status anytime and anywhere;

-In a healthy state; But I want to stay healthy and beautiful;

-I want to change, but I don't know how to choose a medical institution;

-Being in an unhealthy state, but not knowing how to choose a medical institution;

Suggestion:

Being a senior member is conducive to maintaining the professional level and cultivating the reputation of the hospital.

Strategy: Choose the right carrier, choose convenient channels and choose the best time to enter.

The most reasonable reason and the most convenient channel are the absolute guarantee of marketing.

Uniqueness-One-on-one health guidance service for doctors and patients designed for individuals.

Unique-enjoy "one-on-one" health knowledge consultation between doctors and patients at any time, and have exclusive private doctors and 1 gynecological full-set free physical examination within a limited time ***258 yuan * * *

Professionalism-keep abreast of personal health status and provide them with all-round professional advice.

Intimacy-the scientific combination of doctor-patient relationship is more conducive to privacy and confidentiality, and truly provides all-round humanized value-added services.

Safety-can also prevent and protect healthy people.

Personal health consultant membership card content:

1. With this card, you can avoid the registration fee, the annual "one-on-one" health consultation fee and the health file establishment fee.

2.20XX Come to our hospital before March 3 1, and you can enjoy a 1 free gynecological examination worth 258 yuan;

* * * in which: XXX * * *

3. With this card, you can enjoy a 10% discount on medical expenses, treatment expenses and operation expenses * * * The cardholder must bring his/her ID card * * *;

4. The validity period of this card is 1 year, and you can apply for renewal when it expires;

Procedure:

1, set up a special publicity group set up by Beauty Products Co., Ltd. * * * to organize a publicity investment promotion meeting, and the planning Commissioner of contemporary gynecological hospitals and health consultants and health ambassadors actively cooperated.

2. According to the actual situation, each terminal customer can be assigned a health ambassador to wait for the spot;

3. Conditions for obtaining the membership card: register its real name and the obtained card number;

4. Members must bring their cards to the information desk of our hospital for confirmation and registration before using them;

5. The toll station shall register the cardholder's name, card number, date of use, frequency and purpose, * * *, address, etc. In detail;

6. On holidays, our hospital sends SMS or email greetings to members;

Get a health consultant card:

-Health Ambassador Yu Meili introduced the value, purpose and usage of this card to customers in detail. * * * Fill in the personal name and card number at the request of Yi Labao or the poster to receive * * *;

Member management:

1. According to the cardholder list and card number provided by the beauty salon, the charge room and customer information department set up relevant procedures and make preliminary registration;

2. Cardholders should first go to the information desk to confirm; Then take it to the toll booth to register;

3. The toll station will enter the cardholder's name or card number into the computer for checking;

4. The toll station shall effectively register the cardholder's use date, frequency and purpose * * *, address and other detailed information * * * and input it into the computer for archiving * * *;

5. Designate the doctor * * * Customer Department * * to register the member's medical history in detail, and make irregular telephone contact;

6. Every holiday, members can receive blessing messages or greeting cards from our college.

cooperative medical care

I. Purpose

Establish market development channels for special diseases and establish a network of hospital medical cooperation resources.

Second, implementation

Organization: led by the president, with the medical department and enterprise planning department responsible for * * * *, determined by General Manager Huang.

System: Measures for the Administration of Medical Cooperation

The hospital formulates this management method with the purpose of further developing the medical market and expanding the source of disease through multiple channels.

A, by the medical department, enterprise planning department under the leadership of the dean is responsible for the establishment and maintenance of medical cooperation.

Two, the enterprise planning department and the medical department to develop a monthly collaborative development plan, and is responsible for the preparation of annual, quarterly and monthly business statements submitted to the dean.

III. The person in charge shall work under the leadership of the department head and report the specific implementation plan, work progress and results to the department head at any time. The dean of the department makes irregular work reports to the dean in charge.

4. Cooperation mode: After the cooperation relationship is established, the enterprise planning department is responsible for direct contact with the partners. The partner provides business support for the hospital, and the hospital pays the service fee to the partner.

According to different diseases to develop incentive mechanism * * * See the hospital cooperation fee extraction regulations * * *

Three. working face

1. Make a collaborative resource object plan.

2, led by the dean to visit.

3. Develop contact information and introduce confirmation methods.

4. Develop a method for quick reimbursement of expenses.

5. Develop a tracking method for regular contact with public relations.

entertainment venues

1. Activity theme: "Preventing diseases and ensuring health"

2. Organizers and co-organizers

Sponsored by health bureau

Co-organized by Beijing Contemporary Women's Hospital

3. Purpose and significance of the activity: Respond to the relevant instructions and spirit of the state to pay attention to women and prevent AIDS and sexually transmitted diseases, go deep into the field and do a good job in publicity.

* * *1* * Activity time:

***2*** Places: major karaoke bars, hotels, hotels, bars and other entertainment places in Beijing.

4. Details of the event:

* * *1* * With the help of the Health Bureau, the theme of this marketing is to consult the Health Bureau through the spirit of the relevant instructions of the Health Bureau on "preventing diseases and protecting health", so as to achieve "being a famous teacher". Or launch an annual activity of "preventing diseases and protecting health" sponsored by the Health Bureau and co-organized by the hospital, with the banner of * * * as the starting point and responding to the call of * * *, and form a top-down and justified activity execution.

* * * 2 * * In-depth coverage of the significance of this activity through print media, radio, television reports and other forms, to establish the public welfare image of the hospital and gain the trust of patients.

***3*** Inform * * or the health hotline about this activity and its website through the news media, and set up a special forum to answer questions online.

* * * 4 * * Set up public welfare publicity light boxes, billboards or banners with the theme of "disease prevention, health care and health" in areas where entertainment places are concentrated to create momentum for this event.

***5*** Put the poster of this activity in a prominent position in the entertainment place.

* * * 6 * * Use plastic packaging with the slogan and hospital name printed on it to make facial tissues, and distribute them to various entertainment places free of charge or at a low price, unconsciously conveying the information of this activity.

* * * 7 * * Place a small box containing condoms in the bathroom of major hotels and hotel rooms, and it will become a necessary item for hotels together with daily necessities such as toothbrushes, toothpaste and combs. * * * The name and telephone number of the hospital are printed on the small box * * *

* * * 8 * * Place condom vending machines or boxes containing condoms in the restrooms of entertainment places, and indicate the Health Bureau, Contemporary Gynecology Hospital and * * *. Make beautiful warning signs and stick them in the bathroom.

***9*** Employees in entertainment places have regular physical examinations.

*** 10*** In the name of the Health Bureau, we visited various entertainment places and explained the significance and importance of this activity to their main leaders in order to get their support.

* * *11* * Communicate the contents of this activity to Jitou through private contact, and send him a card or physical examination card printed with "Disease Prevention and Health Care". With this card, the hospital will give him examination and treatment, free of registration fee, avoid his embarrassment when he comes to the hospital to register, and protect the privacy of patients.

*** 12*** Do a physical examination program specially set for this activity. Patients with cards can go directly to the physical examination center for physical examination. * * * The person in charge of the entertainment place can indicate his name and * * * number on the card, and the hospital can "reward" them after getting the card to improve their enthusiasm for this activity. ***

Note: This marketing plan is not only to promote the health care and treatment consumption of people in entertainment places through activities, but also to expand the visibility and influence of the hospital through activities, establish the public welfare image of the hospital and attract other patients to seek medical treatment.