Introduction: How to write a summary of hospital publicity work? The following is a summary of hospital publicity work that I have carefully compiled for you. I hope it will be helpful to everyone, welcome to read. Chapter 1: Summary of hospital publicity work

The hospital publicity work in 200* has received great attention from the hospital party committee and hospital administration. With the joint cooperation of all departments and all correspondents in the hospital, in the general department With the joint efforts of the staff, the Publicity Department has closely focused on the two major themes of educational activities to maintain the advanced nature of Communist Party members and hospital management year activities throughout the year, as well as the publicity planning formulated at the beginning of the year, overcoming the difficulties of heavy tasks and high requirements, He has been deeply involved in the clinical frontline for a long time, worked overtime, and successfully completed various publicity tasks throughout the year, playing a positive role in improving the hospital's two benefits. For hospitals, hospital image is the vitality of the hospital. Without a good image, it is impossible to have good economic benefits. Various media include TV, newspapers, radio, websites, etc. The promotion of the overall image of the hospital cannot be separated from the support and cooperation of mass media. We cooperate with TV stations to create special columns, set up columns in party newspapers, run our own hospital newspapers, and record special programs We will increase social publicity in various forms, such as opening an Internet website and designing unified signage. At the same time, we will combine the two major themes of party members’ advanced nature education and hospital management year to focus on publicizing the hospital’s experts, technology, equipment and other characteristics to the public, especially It is the expertise of experts, medical technology, scientific research results and other new measures and achievements that allow the society to understand and understand the hospital from many aspects, which not only reduces the blindness of the masses in seeking medical treatment, but also effectively establishes the hospital's patient-centeredness. Efforts to meet the multi-level and diverse medical needs of patients not only expand the social benefits of the hospital, but also increase the economic benefits of the hospital. Here is a summary of the hospital's publicity work in 2005

1. Establishing a variety of external media work networks, expanding publicity areas, and improving the overall image of the hospital 1. Publicity in television media (1) Co-organized "Friends of Health" with television stations 》column. The purpose of the column

is to convey health to the broad audience, so that the audience can understand health, understand health, and have health. This column not only promotes medical experts from various professions in our hospital, but also promotes nursing quality, testing equipment, medical environment, rural medical support, etc., achieving the overall purpose of publicizing the hospital's comprehensive strength. This column has been broadcast for 35 times, and 16 issues have been produced this year. The content of the column covers various majors in internal medicine, surgery, gynecology, pediatrics and other departments. In the face of difficulties such as short shooting cycle, strong professionalism, and few production staff, many visits to the ward Interviews, follow-up visits to patients' homes, and extending the shooting range of the column to surrounding township health centers have continuously increased the ratings of the column and received unanimous praise from the society. (2) Launch the "Xiaogan Medical News" sub-column in Xiaogan TV's "Xiaogan News" column. This column mainly introduces our hospital's new business, new technologies, administrative management, and TV news reports on medical ethics and practices. It has been broadcast currently. With 84 issues, 72 TV news items have been published this year. As a brand column of Xiaogan TV station, "Xiaogan News" is a column that the municipal party committee, government and the general public pay great attention to. Its ratings are extremely high. Such a large number of news about our hospital being broadcast in "Xiaogan News" has made the hospital achieve good results. social and economic benefits. (3) Actively contact the provincial TV station's "News Space" and "Science and Education News" news columns. Through mutual communication, 30 hospital news items were broadcast on the provincial station, which greatly increased the visibility of our hospital in the province. The TV news "Medical Rescue of Major Poisoning Incident on July 22" was broadcast on CCTV. 2. Publicity in newspapers and periodicals (1) Launch the column "Famous Hospitals and Famous Doctors" in the science and education section of "Xiaogan Daily". Each issue uses a 2,000-word communication manuscript, using pictures and texts, and a quarter-page promotion format to mainly introduce each department. Medical Expert, has been published in 10 issues so far. (2) Launch a "Health Guide" column in Xiaogan Evening News, which mainly focuses on the introduction of hospital outpatient work, specialty features, convenience measures, and 999 first aid to increase the number of outpatient visits. 24 issues will be published throughout the year. (3) Jointly operate with "Xiaogan Radio and Television News" to introduce the "Friends of Health" column in "Xiaogan Radio and Television News", and introduce the program content and guest experts of this issue to the general public before the program is broadcast, which will greatly benefit the general public. Increase the ratings of the TV column and become a brand column for people to understand health knowledge. (4) Using publicity positions such as Xiaogan Daily and Evening News, 121 articles and picture news were published, 7 articles were published in provincial newspapers, and 1 news was published in "Health News". (5) Actively participate in the selection of good provincial health publicity news works. Among them, three works won the first and second prizes of the Provincial Good Health News Award respectively. 3. Improve and promote "Xiaogan Health Network" since taking over the production of the website. Now it has been one year since the website was established. The content of the website has been continuously enriched. At the same time, various media platforms are used to promote the hospital website, increase the number of visits to the website, and hold the "Health Network" According to statistics, the website ranking is advancing by leaps and bounds. In particular, the health forum is very popular. Many suggestions and questions have been affirmed and recognized by the hospital leaders. In the past year, 490 news items have been uploaded, and 16,748 forum posts have been posted. There have been 73xxxx registered members and a click rate of 12612xxxx. The normal operation of the website has created a network platform for information exchange for the hospital and has become a window for communication between hospital leaders and all hospital employees.

4. Organize and participate in radio popular hotlines and charity relief programs

2. Increase publicity within the hospital and build a publicity and operation platform for our hospital

1. "Xiaogan Medical News" highlights the hospital's Cultural Characteristics "Xiaogan Medical News" has been changed to a medical cooperative group newspaper this year. In order to run "Xiaogan Medical News" well, raise it to a higher level and highlight the cultural characteristics of the hospital, the editors of this year's Medical News have used their brains to think of Many methods have been proposed, and columns such as Party Member Advancedness, Focus on Hospital Management Year, Doctor Forum, Angel Style, and Outpatient Outpost have been set up around the central work. We have also received comments from Municipal Rehabilitation Hospital, Yingcheng People’s Hospital, Yingcheng Traditional Chinese Medicine Hospital, Hanchuan, Guangshui, Anlu, Yunmeng and other cooperative member units have 5xxxx promotional manuscripts. Medical News published 11 issues throughout the year, with 37xxxx articles and 58 pictures, always publicizing the reform of the medical institution system in the new era. Guidelines, policies, disseminate health knowledge, and build a bridge of friendship to communicate information between doctors, nurses, and patients, and to ensure the health and life safety of patients. 2. In order to create a clean, warm and culturally rich external environment for patients and employees, and to continuously sublimate the cultural connotation of the hospital, this year we followed the overall plan, overall layout, and unified color tone in the design. Humanistic design, strictly adhere to the principle of economy, and focus on the creation of a sanitary city, advanced party members, hospital management years, infectious diseases hospital, ward health education, various medical academic reports, patient selection of doctors, etc. *** produced and designed 130xxxx blocks of various signs . 3. Carry out creative planning work. This year, we have planned the advanced education of party members, the hospital’s participation in the rescue work of the 7.22 mass poisoning incident, non-holiday outpatient clinics, sub-health physical examination work, diabetes day publicity and other publicity work, and independently produced feature films, scientific and educational films , six slides, and achieved good publicity results.

4. Completion of various external publicity work, including the sixteenth issue of the series of reports on the advanced nature education of hospital party members, the advanced deeds report materials of Mu Guirong, the city’s outstanding Communist Party member, and the Xiaogan Yearbook. 5. Organize and participate in various cultural activities, such as the city's chorus of revolutionary songs to welcome the May 1st, and the literary and art party to welcome the 71st. The publicity work in 2005 was spent in a busy manner. Looking forward to next year, I think we can only continue to open up new areas of publicity. , improve the publicity platform in the hospital, do a good job in building the publicity team, and improve publicity awareness, so that next year's publicity work can be taken to a new level. Chapter 2: Summary of hospital publicity work

Our hospital is a century-old hospital and the only "tertiary" hospital in Xiaogan City, which is quite famous. In order to survive and develop in today's fierce competition in the medical market, stimulate the reform consciousness of the majority of employees, and create a harmonious doctor-patient relationship, we must innovate hospital publicity work and provide a good public opinion atmosphere for the development of the hospital. In 2010, with the close cooperation with various media, the Publicity Department's publicity work showed a good momentum, and various creative planning and publicity emerged one after another. It not only improves the image of the hospital, but also enhances the hospital's reputation and promotes the hospital's sound and rapid development. The work achievements are summarized as follows:

(1) External publicity 1. Publicity in newspapers and media. On the one hand, we select elite soldiers and upgrade publicity equipment; on the other hand, we reward and encourage correspondents in various departments, reward hard work and punish laziness, and mobilize Their enthusiasm truly puts publicity work at the top of the priority list, allowing talents to flow to publicity, funding to ensure publicity, and policy tendencies to publicize, and has achieved good results. "Xiaogan Evening News" published 52 issues of Xiaogan Medical News and 266 articles including hospital communications. "Huaiyin Weekly" published 50 issues and published 190 news articles. Xiaogan Daily and Evening News published 45 news articles and 5 provincial journals. It has opened full-width special pages including 7 articles in Xiaogan Daily, 3 articles in Xiaogan Evening News, and 2 articles in Huaiyin Weekly, including records of academic inspection and prevention work, ten years of Evening News, hospital culture, and medical quality in Jingchu. In the selection of good provincial health publicity news works, one article won the first prize and 7 articles won the second or third prize. In activities such as academic inspections, prevention inspections, and medical quality inspections, participating leaders were always informed of the latest developments in the hospital at the first opportunity, and received high praise. The "Xiaogan Health Network" continued to be maintained and promoted throughout the year, with 628 news items uploaded and the click rate exceeding 20,000 times. The 2010 version of "Xiaogan Health Network" was launched. After the revision, the new website is atmospheric

Practical and fully functional. 2. Publicity in radio and television media: We focus our lens on clinical practice and front-line medical staff. Through diversified forms and diversified reports, we make the materials more vivid and the content more vivid. Having captured the key shots, the broadcast hit rate is naturally guaranteed, and the city station broadcasts 42 news items. Actively participate in Xiaogan Radio Station's "Travel Hotline" program, and talk to the audience about hospital matters. 3. Online media promotion: Responsible for browsing Sina, NetEase and other major websites throughout the year, focusing on Xiaogan Huaiyin Forum and Xiaogan People's Government Portal. Pay attention to the positive and negative evaluation posts of the hospital in a timely manner. If you find that you need praise, contact the person or department concerned in a timely manner. If you need to follow up and explain the situation, ask the hospital leaders for instructions in a timely manner, and explain and reply to netizens as soon as possible. A column was opened on the Huaiyin Forum to focus on promoting famous doctors and departments in the hospital.

(2) Publicity in the hospital This year’s hospital newspaper combines the actual situation of the hospital, fully embodies the hospital’s management goals and service concepts in the publicity work, and also adapts to the characteristics of the hospital’s work in different periods to complete the stage Sexual propaganda.

For example, there are 13 special pages such as the hospital's Spring Festival cultural special page, cooperative group column, staff representative meeting, school inspection and prevention, and Nurses' Day. Thirteen issues were published throughout the year, with 446 articles published. The hospital newspaper*** received 52 promotional articles from medical group units. In this year's selection of good news works for provincial health publicity, our hospital's hospital newspaper won the Provincial Hospital Newspaper's Good Page Award. The hospital signboards were designed in a unified manner and the old signboards were updated. The surgical building signage was produced and installed quickly and with high quality, and the engineering results reached the first-class level in the province. Produced 12 slides for various reports and 3 TV specials, which achieved good publicity results. Make 2 sets of special photo albums. Make full preparations for major activities such as hospital inspection and prevention, striving for excellence, and work style evaluation, and collect and archive information during and after inspections.

(3) Increase the construction of hospital culture. We compiled a collection of ten years of news reports on the central hospital and produced an exquisite hospital brochure. Designed and produced 5,900 copies of inpatient health guides and brochures for various departments. The production and design institute produced 122 large billboards, 189 small billboards, 201 slogans, 129 cloth labels, 1863 small signs, 5 boxes of business cards, 293 certificates, 12 trophies, and nearly 10 venue layouts. A hospital VIS image recognition specification manual was compiled, and a new interpretation of the meaning, image, and color of the new hospital emblem was made. A 3D animated version of the hospital emblem was launched, and hospital paper cups and staff badges with the new emblem were produced. Design and produce a three-dimensional statue of Dr. Yang Gefei, the founder of the hospital. Organize and participate in various cultural performances, and regularly produce 9 issues of hospital promotional windows in conjunction with the hospital's inspection reception, party member education, and hospital cultural life promotion.

In the new year, we will strive to overcome the shortcomings in all aspects and strive to do a good job in all aspects so that our hospital's publicity work will achieve greater success!