A good article must have three elements. Soft articles are also articles, and they must also have three core elements. They are product selling points, soft article themes and content materials. Product selling points are the core selling points you want to promote a product for. The soft article theme is to package this core selling point to attract users. Content materials are materials that make the theme of the soft article concrete. Let’s talk about it one by one: First, discover the core selling points of implantable soft articles. Since the purpose of writing soft articles is to promote a product or brand, the selling point is very important. Generally speaking, what attracts users the most in soft articles is the "material" they are interested in; and the products we want to promote are usually not interesting and few people will be interested in them. If there is too much product information in the soft article, it will not only directly affect the user's reading experience, but also lead to poor communication effects. Also, because there is too much promotional information, users cannot focus on the product and cannot create a deep impression. Therefore, the space we can play in product selling points is very limited. Therefore, it is necessary to make a "single point breakthrough" and seize 1-2 selling points of the product for packaging. These selling points must be the most distinctive and impressive points of your product. The more unique and specific the better. Second, the theme of the soft article. The soft article theme is the channel connecting users and product information. When choosing a theme, you need to first find the target audience for the product. Then understand what common "pain points" or "high points" these people have. Then choose a soft article topic that can hit their "pain point" or "high" point at once. At this time, you should pay attention to that the most difficult part of writing soft articles is how to transition to the introduction of the product very naturally after writing the informative content in the article. Otherwise, it would be embarrassing if you worked so hard to code a lot of words only to find that they don’t connect. When choosing a theme, consider whether the theme can be well packaged around the core selling points. It is best to write out the connecting part before writing the soft article, and then collect other materials. Third, content materials. After determining the product selling points and soft article topics, you need to collect good content to enhance users’ reading pleasure and use strong arguments to support your views. The theme of the soft article can be as wild as it wants, but when it comes to specific writing, it must be self-explanatory. Whether you want to suggest that everyone "be kind to yourself as a human being" or advocate that "only being kind to yourself is the most true thing." It is necessary to collect relevant materials around the theme to demonstrate. For example, let’s write a soft article for a headset. The core selling point of this headset is the “most beautiful headset in history”. In order to reflect the selling point, the author wants to use the history of the development of the shape of headphones to package it. In the soft article, the author first introduces the earliest headphones, which were bulky and ugly, and then through the headphones that have been continuously improved from generation to generation, readers can see that the evolution trend of headphones is getting lighter and more beautiful. Finally, I naturally put the headphones to be advertised at the end of the article, which is equivalent to telling readers that this headset is the latest generation in the evolution process, and it is also the most beautiful generation. Finally, some more profound topics are presented in pure text; general soft articles can improve the reading experience through pictures and texts. In short, after achieving the three elements, you should also try to be as perfect as possible in the details.