South Korea's cosmetic industry has been favored by more and more people in recent years, and even many people abroad are willing to choose to fly to South Korea for cosmetic surgery to satisfy their love for beauty. In the major subway stations in Seoul, South Korea, conspicuous advertisements of large cosmetic clinics and comparison pictures before and after cosmetic surgery all show the magical power of cosmetic surgery.
However, in the near future, passengers entering and leaving the subway will no longer see these posters.
Seoul Metropolitan Metro Company announced that by 2022, advertisements of cosmetic clinics and hospitals will be completely banned in all subway stations in Seoul. Seoul Metro Company will ban advertising companies from buying such advertisements, and will strengthen the supervision of the entire advertising industry.
Seoul Metro Company said that in the posters of these advertisements, the exaggerated contrast before and after plastic surgery distorted the appearance of normal women in many people's eyes. Moreover, with the awakening of Koreans to gender issues, more and more people complain about these advertisements to the subway company, and the number of complaints has increased greatly since 20 15.
Does cosmetic contrast easily lead to women's excessive anxiety about appearance?
The data shows that although it is only 20 16 years old, the advertising volume of Seoul Metro 1 Line 8 has exceeded140,000, bringing in more than 40 million US dollars. At the same time, however, the advertisement of 1 to Line 4 received more than 1000 complaints last year, of which more than 90% were advertisements for plastic surgery.