Current location - Plastic Surgery and Aesthetics Network - Plastic surgery and medical aesthetics - What are the ways to promote Little Red Books? What's the strategy?
What are the ways to promote Little Red Books? What's the strategy?
Xiaohongshu's "community+e-commerce" operation model is successful. As an e-commerce platform, Xiaohongshu is also a sharing and communication platform. Users can share notes and directly bring sales to businesses. This form has been accepted by most enterprises, especially clothing, beauty, home, food and other industries. The promotion of little red books has always been a necessary way to promote.

Little red book promotion 1. Notes on Little Red Book "Planting Grass"

The easiest way to promote the little red book is to plant grass notes. When users consume a product, they can check the consumption experience of other users in Xiaohongshu. If there is a good evaluation, they will buy it, which is logical.

Little red book promotion II, star KOL explosion recommendation

With the help of star effect and talent follow-up, brands or products will break out in a short time; Go deep into planting grass, using skills, buying links, and driving eating, wearing, playing and buying on the premise of sharing. Form a marketing closed loop of "creative production, star recommendation, KOL planting grass and guiding purchase".

Little Red Book Promotion III. Internet celebrity related topic marketing

KOL network celebrity, merchant Xiaohong ISBN, amateur note link topic marketing, and keyword "eight-flat small red book promotion" are the operation methods of large-scale promotion of small red books at present.

1. Initiate a topic: conceive a topic according to big data analysis, portraits of target people and competing data.

2. Internet celebrity hype: Amway, from an online celebrity to dozens of online celebrities, attracts kol from all walks of life and forms a specific UGC atmosphere.

Transmission route: internal closed loop, with celebrities in the central network as the main part and celebrities in the tail as the supplement, forming a "social+e-commerce" closed loop; External radiation, search engine keyword coverage, social media.

3. Fan interaction: launch fan interaction activities simultaneously, and generate marketing fission with the help of fan power.

Fans like and comment, echoing business promotion.

4, popular recommendation: master the content recommendation mechanism of the little red book platform, and combine inside and outside to make the effect effective.

Recommended skills: internal strength: accurate keyword acquisition; Screening high-quality weighted accounts. External skills: increase the number of likes through external channels.

5. Purchase: Xiaohongshu promotes the purchase link of notes/videos to increase the purchase rate.

Sales transformation: user recommendation and welfare agency product recommendation are interspersed in the notes to improve product exposure and increase order volume.

Little Red Book Promotion IV. Visit evaluation of online red man shop

Shopping evaluation is a kind of promotion of authentic experience and a very good form of short video promotion. The advantage is to use the red man effect, plant grass and borrow red man flow. The disadvantage is that it needs the live experience of red people and the cost is high.

At present, the mainstream promotion form of little red book is as above. Ma Xiao Zhitu Marketing Consultant suggested making a promotion plan according to the product characteristics and publicity needs of Xiaohongshu. The promotion of little red books is also a word-of-mouth promotion. It is not recommended to be quick and quick, and it needs to be accumulated slowly, and quantitative change will produce qualitative change.