In our memory of the post-80s generation, mothers' pastime is related to Otawa beauty salon.

In traditional beauty salons, housewives or ladies wait for their children's husbands to go to school and go to work. Lying in the beauty salon, washing face and massaging, the day passed.

Recently, I chatted with my friends and went to the beauty salon. Speaking of peers around us or the younger generation younger than us, it seems that they have lost interest in beauty salons.

If we say that we love beauty, today's people are definitely more concerned about the beauty of face value and appearance than the older generation. Then why did everyone lose their enthusiasm for entering the beauty salon?

This has to talk about some criticisms of traditional beauty salons.

First, the beauty salon has long been more than just a face massage. It covers functions beyond your imagination.

In addition to massage, weight loss, enema and detoxification, there are eyebrow tattooing and lip embroidery, micro-injection, personal plastic surgery, and even double eyelid cutting, rhinoplasty and blood purification. These large-scale operations that even hospitals are cautious about, some beauty salons dare to carry knives every minute, as long as you pay, they can do it for you.

As for the effect and safety, it all depends on luck. Therefore, there are many disputes, and the cases of safeguarding rights are also increasing year by year.

Second, the younger generation has a higher cost performance. Compared with the previous era of asymmetric information, cinema products are expensive and the quality is not guaranteed, but they can sell tens of thousands of high-priced boxes.

However, with the advent of the Internet age, the younger generation has to use Baidu and Taobao to check everything, so as to get a general understanding of what grades the products used in beauty salons belong to, and no longer pay for fakes, inferior products and three-no products.

Third, the consumption trap. Young people's consumption concept is very advanced, and they are willing to pay for everything they like in advance. But unlike the elders of the previous generation, they will not pin their hopes for beauty on a pile of stored-value cards and package fees.

Everyone walks in, hoping to enjoy the service, quietly experience the process of becoming beautiful, or simply find a place to rest and relax. But the beautician who will serve you will keep selling items and stored-value cards in your ear, taking pains.

If you don't buy it, change managers. Always change managers. In short, if you don't buy it, you will never be a beautiful girl quietly.

In addition to thousands of packages, traditional beauty salons also have recharge consumption of 10 to 200,000. In the past, discounts and gifts were used to attract customers. However, the new generation does not pay for it. First of all, they are too young to spend enough. Secondly, there are many reports in the news media about beauty salons that abscond with money.

This is only part of the reason I summarized, but there are actually many others. For example, the effect of beauty is not ideal, people don't want to spend too much time in beauty salons, and they don't like the old-fashioned decoration and service process of beauty salons. These are the reasons why young people don't like it.

Then, is there a place with transparent consumption, fashionable decoration and high-end and effective products that everyone can afford?

If so, are you interested in experiencing it? Are you willing to simply enjoy the process of being served? Or, are you willing to catch up with this great enthusiasm and earn a lot of money?

I'm Brother Lei. I am also a persistent entrepreneur and the founder of luxury skin care products. I hope to share the fun and mental journey of starting a business with you. Thank you for your attention!