When it comes to football, people's attitudes are at two extremes. Fans will forget to eat and sleep, sit in front of the TV and watch the football match. Their emotions will be excited or depressed with the change of the game-the team they support will be excited when they win, depressed or even angry when they lose. A small football attracted everyone's attention and mobilized everyone's emotions! But for a non-fan who doesn't pay attention to football, he won't understand such a thing as running around chasing a small ball on a vast court. The outcome of the game has nothing to do with yourself, and it will not have any impact on your life. Why are so many people fascinated by this boring thing? Today, we will talk about why fans are addicted to watching football and see the psychology hidden in football matches. I. Sense of Identity and Pride Robert Siodini, a famous psychologist, found that people have a "mentality of reflecting on glory", that is, people will want to be associated with groups that can improve their self-esteem. This mentality well explains why fans are extremely excited when their team wins. Fans subconsciously equate the success of their favorite players and teams with their own success. When the team wins, they will cheer, shout and raise their arms to sing. When you lose it, you will be depressed and sad. This sense of identity is the emotional bond between the fans and the team, so pride is the booster to push this collective self-identity to the peak again. Because of glory and joy, fans will be more willing to support the team, buy players' jerseys and souvenirs related to them, and always pay attention to their news. Even if the team loses, the fans will still be willing to wait for them to adjust their state and write a brilliant chapter in the next game. The recognition of the team and the overflowing pride make them remain loyal in the case of being hit. Second, spiritual projection and emotional catharsis. The pressure and burden of life are often unbearable. We urgently need an emotional outlet to release stress and get a moment's relaxation. Football match is undoubtedly the best choice for fans. All happy things in life can make the nucleus accumbens release dopamine. When dopamine is released, your brain will try to remember the events that led to dopamine release, so that you can be happy again. For fans, football match is a specific event to stimulate dopamine secretion. Taking the ball, passing, passing and shooting will fully mobilize the emotions of fans. In psychology, the phenomenon that "individuals unconsciously respond to their thoughts, attitudes and emotions with external things" is called psychological projection. In the process of watching the ball, fans also fantasize that they are flying on the court and can only succeed if they conquer their opponents. This kind of experience fascinates them and gives them happiness. Third, the herd mentality in social communication refers to the phenomenon that individuals voluntarily keep consistent with the majority in perception, judgment, belief and behavior under the pressure of groups. If a person is incompatible with the group and is independent, then he is actually under psychological pressure.