1. Project selection
A. physical store
The first thing to consider in doing business is the choice of projects. Choosing projects in business is like betting when gambling. You can only win money if you bet correctly, otherwise you can only lose everything. A good project is the cornerstone of business success. What projects should I run to do business near tourist areas and scenic spots? This should be combined with the characteristics of tourist areas and scenic spots, that is, the old saying "relying on mountains to eat mountains, relying on the sea to eat the sea." For example, Nandaihe Tourist Area is a seaside summer resort in the north of China, and the sea is the biggest feature of the tourist area, so it is natural to make a fuss about doing business at sea.
Usually people think of seafood stalls, seafood barbecue shops, seafood buffets and other popular business projects. No matter where you travel, people are most concerned about the most basic necessities of life, followed by high-level spiritual pleasure. Food is the most important thing for the people, and food is a unique culture in China. A tourist can avoid buying souvenirs, taking commemorative photos and staying in high-end hotels, but eating is absolutely necessary. It is essential to travel to the seaside and taste the local seafood, otherwise it will be a pity. Therefore, seafood restaurants and barbecue shops can be seen everywhere in Nandaihe to provide local seafood for tourists. Every tourist season, seafood restaurants of all sizes will be full.
Keeping pace with seafood restaurants are supermarkets, large and small, which operate all kinds of necessities for seaside play, such as sun hats, swimsuits, goggles, bath towels, slippers, beach clothes and cool cold drinks to quench their thirst. Of course, coastal cities also have dried seafood, squid slices, shredded squid, shrimp, grilled fish fillets, pearl powder, scallops and other special foods for tourists to choose from. Most tourists will buy some local specialties as gifts for relatives and friends.
In addition, handicraft shops selling shells, corals, pearls and other marine ornaments are also very popular with tourists. Wandering in exquisite handicraft shops and browsing a wide range of handicrafts have added a lot of interest to tourists, and running a handicraft shop has also become a good business project.
Some people may say that many people have already done these projects, is there any profit? This depends on the scale of local scenic spots, such as eating (seafood), wearing (swimsuit) and staying (hotel or family hotel), which are all necessary for tourists, with large demand, huge market and low investment risk.
Of course, we can also avoid the edge of competition. According to its market demand, it is also feasible to choose projects with low competitiveness, which requires another way. It is also an option to do special projects unrelated to scenic spots. Running a small shop with a unique style can give tourists a refreshing feeling and attract tourists' attention in many seafood restaurants and sea decoration handicraft shops.
At the beginning of my decision to run a handicraft project, I felt that seashells, pearls and other sea ornaments were very competitive, so I turned to handicrafts. All the goods in the shop were handmade, trying to create a strong ethnic customs and atmosphere. Although it has nothing to do with the sea, it is also welcomed by tourists. In order to avoid the suspicion of advertising, we won't call the roll here.
B. Online store
Can the tourist area still be an online shop? Many people will have such questions, and the answer is yes.
In the information technology era, the Internet has become an indispensable part of our lives. When we travel, we will look at Baidu, learn about the geographical location, travel strategy, scenic spot tickets and book hotels.
I met a friend in those years when I was doing business in the tourist area. He made the Nandaihe accommodation website, which mainly reserved hotels, guesthouses and family hotels for tourists. Invest a small amount, a few hundred dollars, and then do it by running several hotels. This is a good choice for doing business in tourist areas, and there is no risk. Interested friends can refer to it. The website is www.ndhdj.com, I hope I can give you an idea.
2. Geographical location
If commercial projects are the cornerstone of commercial success, then geographical location is the cornerstone of success, and choosing the right place is as important as choosing the right project.
Of course, the place with the most tourists is the first choice. It is best to open a shop on the only way for tourists to go to scenic spots and scenic spots. "The smell of wine is also afraid of the deep alley." In a good geographical location, the rent is also the most expensive, which needs to be decided according to one's own economic ability. Even if you have enough financial strength to rent a house, you still have to consider whether the profit is directly proportional to the high rent. In addition, some details should be considered when choosing a geographical location. For example, the house on the shady side is better than the house on the sunny side. In hot summer, the store is not only cool, but also tourists like to walk on the cool road. In addition, handicraft shops and clothing stores try to avoid barbecue shops. Small shops should not be too close to big supermarkets.
3. Business philosophy
No matter where you do business, you can't do without a good business philosophy, which is the spirit and motivation. Some businessmen who do business in tourist areas lack honesty more or less. It is an inherent idea of most businesses to buy and sell with one hammer, because most tourists will not visit a scenic spot again. I think justice lies in people's hearts. Maybe you may not get anything if you pay, but you will definitely get nothing if you don't pay. Sincere hospitality is the magic weapon to create profits at any time. Just because tourists don't visit a scenic spot repeatedly doesn't mean they don't visit a store repeatedly. Doing business in tourist areas requires a good attitude. The number of tourists may fluctuate greatly every day. Attitude must be optimistic and indifferent. You can't be sad and happy, and your mood fluctuates, which is not conducive to your health and career.
Seize the news
Mastering accurate news is also a magic weapon to win.
The friend mentioned above who made Nandaihe accommodation website gave me a lot of inspiration in this respect. He asked me to use Baidu index to check the development trend of the number of tourists. When the number of tourists increases, it is self-evident that we should increase our stocking and accurately grasp the tourist data.
The above picture (Baidu Index screenshot 1) is a picture of 20 10 netizens searching for Nandaihe accommodation. It is not difficult to see that July and August are the peak season for Nandaihe tourism, and the daily search volume of Nandaihe accommodation is higher than 1700, with the highest value exceeding 1700, while the daily search volume in off-season is only a few dozen.
And this picture is a picture of netizens searching for Nandaihe accommodation in July and August of 20 10. We find that in the case of high search volume, there will be an inflection point every time (the search volume suddenly drops), and the appearance of this inflection point has obvious periodicity. Looking at the calendar, we found that the period of inflection point is 7 days, and the date of inflection point is mostly on weekends, which means that there are the most tourists in Nandaihe on weekends, because tourists come to Nandaihe on weekends.
The beginning of July is the beginning of the tourist season, and the search volume has soared on July 6, so the number of tourists will increase on weekends in July 10 and July 1 1, so it is necessary to step up the preparation for the arrival of the tourist season. The search volume on August 10 is parallel to that on August 9, although it has exceeded 800 times, but the peak value has decreased compared with last week. At this time, we should realize that the peak of tourism has passed and the number of tourists will gradually decrease to avoid backlog.
Although Baidu index can provide us with important data, this data is not absolute. We should combine other factors to arrange our business, such as the weather.
summary
We believe: nothing is difficult in the world, only if you put your mind to it. To see the most beautiful rainbow, you need some wind and rain! Having said so much, I hope it will help everyone. I don't have much experience, so please give me your advice.