when it comes to cosmetics franchise stores in Sichuan, there are golden beetles in southern Sichuan and music in northern Sichuan, and the middle of Sichuan must belong to the blue sky. This blue sky washing and chemical store, which was founded in 1994, has developed into a large-scale cosmetics chain enterprise with 39 direct cosmetics stores and 8 beauty salons after more than ten years. Most of the cosmetics stores have an operating area of about 1 square meters, and a few large stores have three or four hundred square meters. The outlets are all over Leshan, Chengdu, Mianyang, Ya 'an, Ziyang and Meishan. Restricted access to customers According to Jiang Zhiqing, head of logistics and warehouse management of Blue Sky Fashion Trading Co., Ltd., the founder of Blue Sky, Shen Zhou, set up a blue sky detergent shop in Leshan in 1994. At first, the products were mainly washing products, with wholesale and retail operations. Lanting Trading Co., Ltd. was established in 1998, and in the following year, the first blue sky cosmetics franchise store opened, which is also the first cosmetics store in Leshan to provide the service mode of front store and backyard. At that time, the brand structure was dominated by domestic high-end brands such as Lanting and Baifen. Jiang Zhiqing said that 2 was a very hot year for blue sky sales. At that time, Leshan was a "front shop and backyard" model, so customers could enjoy free care in the "backyard" when they bought products in the "front shop". Many customers feel very fresh, and the detergent products in Blue Sky are more complete than other cosmetics stores, and the price is more favorable, so word spread, and customers flocked to them. During the peak sales period, the shop assistant had to let a group of customers into the store first, then pull down the rolling gate of the store by half, and then let the next group of customers enter the store after this group of customers came out. 26 is a watershed. Jiang Zhiqing said that in 26, Blue Sky made major adjustments to the product structure, increasing the proportion of cosmetics and reducing the share of washing products. Also in this year, the "front store" and "backyard" were operated separately, that is, a special cosmetics retail operation system and a beauty and skin care system were established. As for why Blue Sky made such a big move in 26, many insiders revealed to reporters that Blue Sky introduced external funds that year, which made the subsequent development of Blue Sky rapid. Jiang Zhiqing denied this statement. He said that the reason for adjusting the product structure is that the development of Shangchao has put pressure on the survival of cosmetics stores. If we still pay attention to washing products, we will not only be able to compete with Shangchao, but also increase the pressure on capital and inventory. At the same time, not only for washing products, Blue Sky has streamlined the entire product structure. After the adjustment, the number of single items in the blue sky decreased by a quarter. In addition, after more than ten years of development, Blue Sky has accumulated a certain amount of funds by 26, and it is a matter of course for the waterway to enhance its replication and management capabilities and accelerate its expansion. Before 26, there were only more than 1 stores in Blue Sky, which were limited to Leshan and the counties and cities under its jurisdiction. Since 26, the number of newly opened stores in Blue Sky is more than three times that before 26. Entering yue longmen, Chengdu On August 2th, 26, the first store in Fangcao East Street, Chengdu High-tech Zone opened. In the same year, Chengdu Zhuoyun Trading Co., Ltd., a subsidiary of Blue Sky in Chengdu, was established. While the other two major cosmetics chain stores in Sichuan, Scarab and Merlot, were expanding downward or horizontally, Blue Sky launched an "attack" on Chengdu. Jiang Zhiqing said that if you want to open outlets in Sichuan, you have to enter Chengdu sooner or later. At that time, the cosmetics competition in Chengdu High-tech Development Zone was not too fierce, and the cost of opening a store was only equivalent to the secondary and tertiary markets, which also avoided participating in the fierce cosmetics competition in Chengdu city center from the beginning. At present, Blue Sky has opened six stores in Chengdu, and the store location is gradually moving closer to the city center. After entering the Chengdu market, Blue Sky has successively distributed Mianyang, Ya 'an, Ziyang and other prefecture-level cities. Jiang Zhiqing said that the focus of Blue Sky is on the secondary market, so Blue Sky plans to have a Blue Sky cosmetics store in every secondary market in Sichuan in the next two to three years. Jiang Zhiqing said that up to now, the number of foreign shops in Blue Sky accounts for one-third of the total number of head stores, so sales are still mainly in Leshan. The Beauty Salon, whose blue sky is located in Leshan, has no plans to expand to other places. Jiang Zhiqing said that the success of Blue Sky stems from the professionalism accumulated in the cosmetics industry over the years. In 26, Blue Sky began to introduce a digital operating platform, which made the management of the foreground and background more scientific. For example, according to the system, we can see the sales turnover period of each item, so as to adjust the product structure. In terms of management, Blue Sky initially tended to introduce professional managers from Wal-Mart and Watsons, but after a period of trial, it was found that the effect was not satisfactory. Jiang Zhiqing said that flexibility and innovation are exactly what a growing franchise store needs most. Therefore, Blue Sky focuses on cultivating and exploring management talents suitable for its own development at present.

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