There is a saying that has been circulating in Songyuan City, "A small trademark can make you rich?" ?Many people are not able to do it at the beginning, but it is the common sense of many companies. Songyuan City Industrial and Commercial Bureau actively guides, supports and encourages enterprises and farmers to implement trademark strategies through legal publicity and proactive services, allowing many people to make use of trademark transfer and trademark registration to make a fortune, making this sentence become ?Words of wisdom?.
Not long ago, officials from the Songyuan City Industrial and Commercial Bureau once again came to Jilin Province Sanjingzi Agricultural Trade Co., Ltd. to learn whether the company has the conditions to apply for well-known trademark recognition. Last time, they delivered the plaque of Jilin Province's famous trademark to the person in charge of the company.
Sanjingzi Town is a famous hometown of cereals and beans. The output of cereals here is high and the quality is good. However, because there were no registered trademarks in the past, the prices of rice, millet, peanuts and other agricultural products were low and the sales were not smooth. In 2010, the Songyuan City Industrial and Commercial Bureau guided Mitsui's subsidiary to register the Mitsui Zifang trademark. With the impetus of the trademark, high-quality agricultural products went out of the countryside, entered supermarkets, and were sold to big cities such as Beijing, Shanghai, and Shenzhen. In just a few years, Sanjing Zifang has grown from an unknown brand to a famous trademark in Jilin Province. The implementation of brand strategy injects vitality into the development of enterprises. In 2013, the company's sales reached 97.35 million yuan and profit reached 48.38 million yuan. The person in charge of the company said excitedly: "In the past, we were guarding the golden rice bowl and begging for food. Now that we have a trademark, we have tasted the sweetness of brand rich farmers." ?
Songyuan City Industrial and Commercial Bureau often organizes enterprises and farmers to participate in trademark knowledge symposiums through frequent visits, and provides door-to-door guidance to enterprises and farmers to apply for registered trademarks and strive to create well-known brands, which has helped many Enterprises and farmers understand the significance of registered trademarks, thus igniting enthusiasm for trademark registration.
In order to solve the problem that enterprises and farmers are confused and do not know the procedures during the process of registering trademarks, the bureau has specially set up a green channel for trademark services to provide enterprises with trademark consultation and preferential policy explanations. , trademark evaluation, registration guidance and other services have been well received by enterprises and farmers alike. The bureau also provides guidance on trademark classification, and guides companies that use unregistered trademarks to register trademarks to obtain exclusive trademark rights; for companies with large business scale, high market share, and excellent quality, it will cultivate a group and support them according to The principle of "one batch, recommend one batch, and reserve one batch" guides their application to participate in famous trademark recognition. The bureau also supports manufacturers and operators of high-quality products and specialty products to apply for trademark registration through the construction of the "One Institute, One Standard" project.
In order to provide follow-up services after trademark registration, Songyuan City Industry and Commerce Bureau insists on "supporting the horse and giving it a ride", and implements the "enterprise + base + farmer" form in leading agricultural enterprises to drive 5.6 The development of production by tens of thousands of rural households has effectively promoted the increase in agricultural income and the prosperity of farmers. Nowadays, trademarks such as Xiangyu (seeds), Sanjingzifang (peanuts), Beixian (rice), and Ermapao (rice) are not only the "city business cards" of Songyuan City, but also the leaders in driving the majority of farmers to get rich.