KENZO is a French brand founded by Kenz not Takada, which combines the calm artistic conception of oriental culture with the enthusiasm and liveliness of Latin nation, boldly and innovatively combines colorful colors and flowers to create lively, bright, elegant and unique works. KENZO made his mark in fashion from 1970 and joined LVMH Group from 1993. Since then, KENZO's clothing, accessories, tableware and perfume have been very popular.

Extended data

1970 In August, KENZO organized the first small fashion show in the alley near his specialty store. Although the venue was simple, with only 20 visitors, it attracted the editor-in-chief of ELLE to watch and was greatly appreciated by him. So in 1 1 month, KENZO's works appeared on the cover of ELLE. Since then, his fashion illustrations have often been published in fashion magazines, and his clothes have become popular. Since then, KENZO has stepped into his fashion career.

197 1 year, his fashion with the trademark "Japanese jungle" was sold to the United States as the latest fashion product in Paris. The unique taste and unique design style of trademarks are refreshing, causing a sensation in the United States and being widely accepted by American consumers who are keen on new things.

In the early 1970s, under the impact of anti-traditional cultural concepts and values, high-end fashion shops serving women closed down in the sunset. Miniskirts and bell bottoms became popular. At this time, KENZO's bright and lively colors, strong contrast, rich ubiquitous flower patterns, imaginative collocation, comfortable and free wearing experience, international design concept without geographical restrictions, and relaxed and pleasant atmosphere in his works have all opened the eyes of the world and made KENZO grow and develop at an amazing speed.

KENZO's ready-to-wear brand has quickly become famous in the international field, and Paris, Milan and Tokyo have successively become the stage for him to display his talents and carefully create. KENZO expressed his creative ideas with the voice from Asia, and his outstanding talent earned him the reputation of being the first designer in Asia.

From 65438 to 0993, Mr. Kenzō Takada sold the company to LVMH (French Louis Vuitton Group, the world's first luxury goods group) and devoted himself to design, making the clothing works more outstanding.

1999 won the design award of "Peaceful Age" sponsored by the United Nations, and held the spring and summer show of 2000 with the theme of "Peaceful Age". The "American New World" party was a sensation in the industry.

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