However, Baidu bidding may not bring results, and the effect is how. This is not what Baidu boasted, doubling sales and waiting for customers to come to the door. So pay attention to many details. Baidu's account opening is actually very simple. I'll just say a little here, just like shopping. I certainly hope there is a discount. Most people think that hospitals are rich, and so are Baidu salesmen. In fact, this is also the case, whether it is the amount of the first account opening or the actual monthly consumption. Basically, the monthly consumption of hospitals in the local market is around 20,000, and the national market is basically100,000. Beijing, Shanghai and other areas with developed networks are higher. Then as a buyer, a discount is definitely a must.
First of all, the account opening fee is definitely free and non-negotiable. All that's left is a few discounts. At present, the 20% discount for hospitals in the local market is basically negotiable. Of course, some salesmen are annoyed and don't give discounts. In this case, you can find other local network companies. Although a city may be an agent authorized by Baidu, then agents will definitely develop their own secondary agents for greater sales. These agents are basically local network companies, mainly engaged in website construction and domain name space. There must be a discount to find them, otherwise why not directly find an agent authorized by Baidu to open an account? I used to be responsible for the website promotion of a hospital in the national market, located in the mainland. Baidu spent about100000 a month, with a discount of about 30%. Beijing and Shanghai can basically talk about a 60% discount. The above preferential margins are for reference in opening accounts in newly-built hospitals. You can't give all the money to Baidu. After all, the money will be passed on to the patients.
After the account is opened, keywords will definitely go online. First of all, it involves the choice of keywords. Baidu customer service will enthusiastically help you choose many keywords, even as many as three or four thousand, and claim that these are very popular and effective words. But in fact, the popular words are nothing more than abortion, inflammation, infertility, hymen repair, male impotence and premature ejaculation, phimosis of foreskin, bromhidrosis in general hospitals, hemorrhoids and double eyelids. It is almost enough to control it at around 800. There are fewer corresponding hospitals. In detail, it is suggested that keywords should be added to the corresponding population according to the disease type, which is better for management. Ranking can choose the corresponding position according to the characteristics and strength of the hospital. Basically, you can consider the top five, and you don't have to get the top three.
Secondly, when it comes to Baidu keywords, we can't help but mention the quality of keywords. Quality is related to the description of keywords and click-through rate, which is the main factor of keyword comprehensive ranking, except of course price. It takes time and energy to think about thousands of keywords and keep the quality of each word above 1 or 1, which is also a lasting daily work. At present, the quality of bidding keywords in many hospitals is low, and many of them are below 0.9 (Baidu left keyword ranking = bidding price × quality), which means spending more money. For example, when I took over the Baidu account in charge of managing a local general hospital, I found that the quality of keywords in it was surprisingly low-key, and the quality of a painless abortion was only 0.70. Anyone who manages Baidu account in the hospital knows that the price of painless abortion is very high. (The top few are around 10 yuan, and the top few are around 50 yuan. You see, the consumption of this word has reached more than 20,000 yuan (20,000× (1-0.70) = 6,000 yuan). Look what a waste. Therefore, keywords should be managed every day. If you see a word with a quality below 0.90, you'd better delete it and add it again, because the quality of the added word is 1. Of course, when you add it again, you'd better change the description to attract your attention. This keyword appears two or three times in the description, and the price suggestion is slightly higher.
However, from another perspective, the new hospital may not necessarily have someone to manage these words. Baidu can manage it on its behalf, but it is hard to say whether the customer service of Baidu agents is professional and dedicated. It is suggested that the hospital find someone to manage and operate the website. Twenty or thirty thousand a month is not a small sum. At present, keywords in many local hospitals are managed by Baidu agents, which may cause problems. Another example is painless abortion. One morning, I just adjusted the price of painless abortion to 10 yuan, ranking third, but after a while, I found that the position suddenly changed to eighth. The first price has actually reached 18 yuan, and the first price on weekdays is probably 12 yuan, which is basically not the case for top-three hospitals. This is not normal. The only possibility is that Baidu customer service, which manages hospital accounts, has raised their keyword prices without authorization, which is equivalent to Baidu people raising keyword prices. I learned afterwards that the situation was true. Baidu customer service is playing tricks. I don't think this phenomenon is a place or an industry. How serious this problem is. Therefore, it is suggested that Baidu accounts in peer hospitals be managed by their own people.
Finally, the online time and theme promotion of keywords. Online time is nothing more than when to participate in bidding within 24 hours a day. It is recommended to go online at 8: 00 am and go offline at 10 in the afternoon. The theme promotion suggestion is set at 100 yuan. Theme promotion webmasters are familiar with it, and many webmasters have formed alliances with Baidu and Google. Of course, the regional restrictions depend on the source of patients in the hospital. Those who engage in the local market are limited to the local market, and those who engage in the national market are the whole country. You can also choose the appropriate provinces and cities. There is nothing to say. Well, the article is just a brick to attract jade. Welcome to share your experience.