In order to ensure that activities can be carried out in an orderly way, it is often necessary to make detailed preparations in advance, and the activity plan can define a general direction for an activity. How to make an activity plan? The following is the planning scheme of catering Tanabata for you, for your reference, hoping to help friends in need.
Tanabata activity planning scheme 1 1. Old Abba Wild Fish House: Win a romantic gift with dice.
Erotic Dice is a special interactive game launched by the old Baba Wild Fish House on Valentine's Day. Couples who spend money in the store on the day of the festival will throw dice at the designated position in the store according to the tips on each side of the dice and make corresponding actions to win beautiful gifts.
The text on the six sides of pornographic dice contains the following actions:
Kiss the face (Kiss 10 second)
Hug (couples hug for more than 30 seconds)
Confession of love (more than one minute)
Exquisite gifts include:
1, chocolate (symbol of sweetness)
2. Couples Cup (a symbol of lifelong love)
3. Love USB flash drive (eternal witness, storing love)
4, single table to reduce meals in 50 yuan.
Second, Honghuashu Xiangjiang No.1 Restaurant
Give the guest a "love agreement".
Singer Chen Sheng once pre-sold concert tickets one year in advance, which were only open to couples. One person can buy two seats at this price. However, couple coupons are divided into boys' coupons and girls' coupons. Couples each keep a coupon, and after one year, the two coupons can only be used together. ...
Now such a romantic and love-testing agreement can be experienced in Honghuashu Xiangjiang No.1 restaurant. On August 9, the couple applied for a new pocket money membership card and renewal card, with a stored value of 1 1,000 yuan. If next Valentine's Day is 20xx, you and TA can join hands to have dinner at the Pocket Money No.71 Store, you can enjoy the Pocket Money Restaurant for free that day, and introduce the super romantic couple package for you.
Third, Qingdao Hun Sen Hotel
Eating on the kang provides a warm night kang for couples. Shopping and watching movies as a Valentine's day pastime are out of fashion. Hun Sen Hotel in Qingdao launched a special activity of "Warm Night Kang on Valentine's Day" this year. In a warm and sweet atmosphere, couples have a drink and recall the most romantic thing between them ... this is simply the best night, and the main points of the agreement are great!
Fourth, Jinan Century Jewelry
The love detector detects the "love index". This is the exclusive "love detector" activity launched by Jinan Century Jewelry during Valentine's Day, which can measure the "love index" on the spot. This kind of software can read the candidate's emotional temperature and make a quick judgment based on the voice. Scores can show the degree of love between couples.
All customers who arrive at the store can measure the "love index" of the man to the woman through the love tester, and each person is limited to three times to get the highest value. How many points do you score in the love index, and then save the corresponding money on the basis of the original price. The perfect score is 100. If you get full marks, the diamond ornaments you buy are free no matter how much they are worth! Customers participating in the test will be awarded the "Love Appraisal Certificate" by the store manager on the spot for both men and women!
Five, lover glass bottle
A four-star hotel located in Huanshi Road, Guangzhou held a theme activity called "Couples Glass Bottles" last Valentine's Day: the hotel provided colored glass bottles, and couples wrote love stories on paper, then stuffed them into bottles, tied them with ribbons and gave them to each other. It is reported that this marketing activity has low cost, but the effect is very good.
Six, fragrant flowers send beauty
This year, the hotel held a "Flower World Theme Lover's Night" decorated with roses and flowers. The venue was decorated with more than 300 roses to create a romantic and warm dining environment. At that time, there will be singers performing at the dinner table, singing intoxicating music for the newcomers, and the unique saxophone playing and guitar playing will also make people intoxicated. Men can pick roses at will and give them to their lovers when they eat or leave. The mark of love will remain in my heart forever.
Seven, black and white dress dinner
In Beijing, a hotel once held a black-and-white dress dinner, stipulating that men should wear tuxedos, and women should be either white or black, accompanied by soft music accompanied by an indoor orchestra. During the dinner, the guests either eat buffet or dance. Some experts have analyzed that such a theme banquet is not necessarily the best, but it is better than a single catering promotion. In addition to a good idea, it must be executable and operable in order to do a good job in Valentine's Day promotion.
Who will open my heart?
Participants: urban fashion single men and women
Purpose of participation: love key, happiness lock
Go, go, go. Come to the hotel to find the key to your heart! Open her heart! I really believe that you will find the key to her heart!
Introduction to the event:
The first blade of true love: happiness lock, looking for beauty
On Valentine's Day, boys participating in the activities will be given a love key, and girls will be given a hand with a heart-shaped number at random. At the beginning of the activity, boys will try to unlock the heart of love with their love keys, and each person will only have five chances at most. Successful boys will find the corresponding lover according to the locked number.
9. For whom does the heart bloom?
Participants: guests who want to express their deep love with flowers on a beautiful lover's night.
Purpose of the competition: be heroic, and swear to win the championship.
Introduction to the event:
Auction a bouquet of blue enchantress roses and a bottle of collector's edition wine provided by the hotel on the spot. The winning bidder will get a special love wine card, which can only be entered after both parties sign it. Gifts mean that the hotel will wholeheartedly and forever witness true love.
The top 5 participants who are closest to winning the bid will receive a bunch of flowers provided by the hotel for free.
Activity props:
Blue enchantress rose, collector's edition wine, 5 different flowers, your passion.
True confession
Participants:
All the guests
Activity purpose:
Express your sincere love for her/him on this special day, and say it out loud if you love her/him.
Introduction to the event:
On this beautiful night, the hotel provides you with the opportunity to express your love loudly. On a special day, a special confession of true feelings, how can you not touch her/him? The most creative confession, the hotel will send you a Valentine's Day gift and wish you happiness. Activity props: sincere love, courage to express it loudly.
Eleven, a kiss is enough.
Near Valentine's Day, some merchants in Shanghai quietly launched alternative activities to promote sales. "Kiss on the spot for 60 seconds, get full for free", an activity about Valentine's Day attracted the attention of many young people.
At the corner of the stairs in the store, the poster of "Kiss for 60 seconds on the spot and eat for free" is very eye-catching. According to the person in charge, they mainly adopted offline marketing and online marketing this time. Offline, through posting posters, the reputation of new and old customers coming to the store, etc. On-site registration is adopted, and online registration is carried out through Weibo's prize-winning forwarding, @ 亵亵亵亵亵亵亵亵, WeChat's prize-winning reply, etc. , and then randomly select 30 couples from these registered people to participate. There are no conditions for registration, whether it is lovers in love, newlyweds or elderly people who have been with them for many years. But the condition is that when the kiss is on the spot for 60 seconds, it must be a real kiss. The person in charge said that this activity was launched in the hope that couples could prove their passion for love by kissing. Once the activity was launched, it won the support of many young people and was eager to try.
Twelve, even if it's just holding hands.
There are also some businesses that have launched the following marketing. They stipulated that during August 12 and March 9 19, the activities of "20% off holding hands, 30% off hugging, 50% off kissing and 20% off kissing with anyone in the store" would be launched. At that time, if customers come to participate in activities, as long as they hold hands, hug each other or kiss, they can enjoy corresponding discounts, and there is no specific restriction on the form of kissing. Once the event was launched, all the bookings during Valentine's Day were full and there was an explosion, and most of these consumer groups were young people.
The practice of this family not only extended the date of the event, but also gave enough time to those young people who love to play. Moreover, the discount range is large, and both hidden customers and open customers can participate in this activity. The discount range is large, which is economical and fun, and it has earned people's attention.
13. World Western Restaurant for Two
There is a merchant who focuses on the strategy of "two people". There is only one dining table for dinner. With classic movies and movie music as the theme, the dining environment can be specially arranged according to the individual needs of guests and supporting services can be provided. Customers can choose the most special music, present flowers with special significance, show old movies with special significance, or take old photos that both of them will remember for life. "A dining table, two people, eight predetermined steps, twelve romantic effects, fourteen emotional scenes, sixteen romantic packages, seventeen life experiences, eighteen romantic weapons and forty-four romantic tricks." Record beautiful pictures interspersed with candlelight, gifts, rings and roses for guests, so that guests can spend unforgettable time in the joy and romance of space, atmosphere and service. This restaurant's unique creative thinking and business model have attracted many people's amazement. A more romantic Valentine's Day adds a romantic atmosphere.
Fourteen, fairy tales also come to join in the fun.
Everyone has a fairy tale dream, especially men and women in love. They want to live in fairy tales, just like the princess and the prince finally live happily together. So some merchants launched a unique theme activity: Snow White theme. During Valentine's Day, the restaurant was completely decorated with some simple props from the classic fairy tale Snow White, such as apples, magic mirrors, fake trees and huts. All the waiters need to wear the costumes of dwarfs, snow white and princes, and shuttle between the tables like fairy tales. The restaurant is full of romantic fairy tale atmosphere, and guests can take photos with it for free at any time. What's more, guests at each table can leave their names after their respective order receipts, and then put them in the designated boxes for lucky draw.
There are four categories of prizes, one first prize, one second prize, three second prizes, 40% off the food ordered, five third prizes and 30% off the food ordered. Participate in many prizes and get a 20% discount on the food you ordered. And every' couple' who enters the store can get a specially decorated apple with our Valentine's Day LOGO printed on it. This move really attracted the participation of many young people.
Tanabata catering activities planning scheme II. Purpose:
Enhance the popularity and brand image of catering hotels.
Second, the theme:
Subject 1:
The theme of this activity is "Suddenly meet a more beautiful you". The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. So the theme of "suddenly meeting a more beautiful you" was drawn up. One is to clarify the basic elements such as the background and time of the activity literally, and the other is to satisfy the psychological desire of the target group as a gimmick to achieve the purpose of arousing.
Theme 2:
The theme of "romantic aftertaste year"
Third, the strategy:
According to the marketing background of Chinese Valentine's Day, it is aimed at the middle and high-end people aged 20-40. When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?
Fourth, the activity time:
20xx August 14 to August 16, 2006.
Verb (short for verb) Location:
Tentative inside and outside the restaurant.
Sixth, activity orientation and tonality.
1, positioning: Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting the middle and high-end consumer groups aged 20-40.
2. Tonality: a wide range of styles, cultures and fashions.
Seven. Activity form
From 8. 14 to 8. 15, the consumption amount reached xx, and the coupon rebate → intuitive profit promotion extended the sales cycle of this restaurant. 8. 16 tanabata night theme activities → set off the audience, create news topics and expand popularity.
Eight. Activity content
With the theme activities of Qixi Day as the main line, supplemented by the previous coupon rebate promotion, a three-day theme marketing campaign of "Suddenly Meeting You is More Beautiful" was launched, and the "Suddenly Meeting You" single dating party and the "Romantic Remembrance Year" couple dating party were held on August 16. Singles aged 20-40-"It's more beautiful to meet you suddenly" large-scale single dating party: All singles can attend the large-scale single dating party held by xx Hotel on August 16, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level friends, humanistic and romantic restaurant atmosphere and creative and interesting activities. Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. ) Couples aged 20-40-Couple theme party: As long as you have a partner, you can attend the couple theme party held in xx restaurant on August 16, and couples who spend money in catering hotels on Tanabata can get a 50% discount on catering, usually 8. 16.
Nine, the scene atmosphere creation
First, the restaurant peripheral layout
① Design of Chinese Valentine's Day Queqiao → Add the cultural atmosphere of the restaurant; At the entrance of the restaurant, the entrance of the large-scale Queqiao Bridge in Chinese Valentine's Day was creatively designed, with the cultural customs of the traditional Qixi Xiangqiao Festival, the restaurant's humanistic customs and festival uniqueness were added. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store.
② Creative layout of Cowherd and Weaver Girl → Create more publicity topics. Combined with the entrance of the Qixi Bridge, the layout of the characters with the characteristics of Cowherd and Weaver Girl not only intuitively increases the style and culture of the restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, making the spread of photos an effective way for the restaurant's word-of-mouth publicity.
(3) Antique publicity column → point out the theme of the activity, abandon the traditional Chinese column, creatively design antique publicity column according to the marketing theme of Tanabata, and affix "Crossing Tanabata Night; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.
B, the hall environment atmosphere layout
(1) China's lanterns are arranged in Chinese Valentine's Day. China lanterns are arranged in the lobby and main aisle of this restaurant, which adds humanistic style to the lobby.
(2) Modeling and publicity flag layout The banner screen and content are designed and publicized according to the marketing theme of Qixi Festival, and are arranged in an orderly manner with creative modeling for activities promotion and atmosphere creation.
(3) Shape layout of the photo collection desk According to the actual situation, the photo collection desk (initially designated as the front desk) is set up, and the theme shape layout is carried out, such as sign-in board, modeling veil, X booth, etc.
(4) Partition Stage Modeling Layout According to the partition planning and design of the actual restaurant site, stage creative modeling design and layout are carried out.
(5) lighting equipment, lighting performance equipment, etc. The expenses required on the day of the event will be arranged according to the actual venue of the restaurant.
X. Arrangement and process of Qixi activities
(single area)
Take a beautiful photo on Tanabata night-invite famous local photography agencies to join us and take photos in front of the restaurant. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, the photos taken have the unique information of the restaurant and can be used as an effective carrier for word-of-mouth publicity among the target consumers. Enjoy a unique literary feast-on the day of the Qixi theme activity, put in a literary performance that is integrated with the restaurant culture, and quickly enhance the participation enthusiasm of the participants. 7-minute romantic heartbeat-the main link of single dating parties in this area, with the name of "7-minute romantic heartbeat" and the dim lighting style of the restaurant as the foil, all customers present have 7 minutes of "looking for a partner", which is full of surprises, challenges and fun. Perfect Meeting on Tanabata Night-The melodious music performance of 15 minutes during the activity set off the atmosphere for the whole activity.
B, lovers' area
Romantic photo taking on Qixi night-invite famous local photo agencies to join in and take photos of every couple who enter the store for consumption at the restaurant gate. First, admission as a Qixi activity can quickly gather popularity and create publicity topics; Secondly, photos with unique information of restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers. Find 5 pairs of perfect love-find 5 couples who get married on Tanabata in the whole city, tell their romantic love stories on the day of the event, and enjoy the special Tanabata perfect couple package provided by the catering hotel for free, which is the main link of the couple's party.
Romantic aftertaste of Qixi night-as long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Couples who get married on Tanabata can enjoy the perfect couple package provided by the restaurant, the romantic wedding anniversary, the perfect love story and the sharing and blessing for free.
XI。 publicize
Poster propaganda theme: "Suddenly meet a more beautiful you" propaganda copy: "Are you used to being busy, do you want to find a quiet place to relax? Are you single and want to know when you can meet the perfect partner? Accustomed to ordinary life, do you also want to harvest some surprises on Tanabata? Is it an elegant lady? Or a romantic genius? Come to xx restaurant and meet your love (tell your perfect love) ". (The specific advertising performance needs to be planned and designed according to the actual details of the restaurant.) Our purpose is to attract more audience's attention, which is also the key to our marketing activities. No matter what form the activity is implemented, it must be very attractive; No matter where the venue is chosen, there must be a considerable flow of people; No matter how many people participate in the activity, it is most important to catch the target audience.
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