The front shop and the back factory are self-produced and sold.
Zhao Ting is from Wuqing County, Hebei Province. Since she was a teenager, she has been an apprentice in a boot shoe store in Dongsi archway.
Learn a good job.
After his debut, with the help of General Ding, an official of the Qing Dynasty at that time, he raised 22,000 yuan of silver and opened an in-line boot and shoe shop in Dongjiaomin Lane, which was named in-line, meaning "ouchi", which means that wearing the boots here can be promoted to three levels.
After the opening of Inline, the business is very prosperous.
Folk military commanders, large and small officials, and people who go to inline to order and buy Korean boots are in an endless stream.
The boots made by it are true in material selection, exquisite in workmanship and beautiful and comfortable to wear.
At that time, the black satin produced in Nanjing was the best quality satin, characterized by thick color, black and bright color, long time of lint removal, but expensive price.
Inline promotion is not afraid of spending more money, but also specially imports black satin from Nanjing.
There are 32 layers of soles made by embedded pull-up, which are thick but not heavy. The black satin upper is thick and bright black.
When it is stained with dust, it will be clean and shiny with a big velvet shoe brush.
These boots are comfortable to wear, light and silent to walk, steady and imposing.
Every time Inline orders a pair of boots, it will measure and try them on until the customer feels comfortable and satisfied.
Even Xuantong's dragon boots, which he wore when he ascended the throne in the Hall of Supreme Harmony, were sent to the Ministry of Internal Affairs only after being promoted inline.
Zhao Tingshan runs a business. He thinks that if you want to make a lot of money, you must play tricks on those who sit in sedan chairs.
To this end, he made a lot of efforts and compiled a book "Ready to Put in Shoes", which recorded the size, style and special foot shape of the boots and shoes of princes, nobles and officials.
In order to please their superiors, junior officials in Qing Dynasty often went to inline to customize their superiors' boots as gifts. The value of the boots produced inline has doubled, and a pair can sell for dozens of taels of silver.
"Old Dole" is another famous traditional product of Inline. They are cotton shoes that old people like to wear in winter. It is warm and strong, and it is easy to put on and take off, so it is called Laodule.
It is also called "Dayun cotton shoes" because there are handmade cloud patterns on the vamp.
With the progress of society and the passage of time, great changes have taken place in people's clothing.
With the increase of wearing suits and uniforms, more and more people wear leather shoes; The number of people wearing Melaleuca cloth shoes has been greatly reduced.
Inline is very famous, and its business is not as good as before, but it can still support.
Then came the small round-mouth Melaleuca satin shoes and the small round-mouth Melaleuca dress tweed shoes.
This kind of sole is thin, light and delicate.
Anyone engaged in politics or business can wear it.
Inline small round Melaleuca shoes, uppers.
Shoe lining and bottom cloth are new and good materials with fine workmanship. Therefore, they are very popular.
Inline Sheng's shoe-making technology is also different.
Only the sole of Melaleuca cloth shoes has to go through seven processes.
It is required to use hemp rope to collect more than 8 1 stitch per square inch, with fine pinholes and uniform distribution of stitches.
Hammer bottom: After soaking the accepted soles in hot water and hot stuffy, hammer them flat without deformation.
This kind of sole is durable, soft, comfortable, non-layered and non-deformed. Even if people with sweaty feet wear them, the soles will not get wet.
The technology of shoes should be more meticulous and strict, and efforts should be made in the modeling of shoe models, which are beautiful and generous.
When sewing shoes by hand, the model should be tight and the clothes should be flat and fit. The stitches of sewing shoes should be uniform, the uppers and soles should be tight and full, and the uppers should be eaten evenly.
After the Republic of China, Inline will mainly produce tweed shoes and satin shoes from official boots.
The vamp should be American clothes, and the bleached cloth with Melaleuca border should be an Asian brand in Japan.
Melaleuca's processing is more particular. The veil must be made of high quality white cloth. Hemp, silk and red cloth should not be used (men were forbidden to wear red marks in the old society). When taking the veil, you should choose the first-class hemp rope made in Wenzhou. The taper collar should be thin and tight, the needle size should be uniform, and the pulling force should be large, 65438 per square inch.
The finished sole should be boiled in hot water at 80℃- 100℃, then wrapped tightly with a quilt, hammered flat, shaped and dried with a wooden hammer, so that the sole composed of dozens of layers of cloth and pleats becomes a whole, which is soft and comfortable to wear, absorbent, non-deformed and lint-free.
Later, Neiliansheng also produced double-sided tiger bearers.
This kind of shoes are not only soft and sweat-absorbent, but also walk silently and windlessly, showing off freely and moving freely.
Very popular with porters, drivers and porters.
Xiangzi in Lao She's works loves to wear this kind of shoes, and today, practitioners of Wushu teams all over the world still love to buy this kind of shoes.
In the 26th year of Guangxu reign in Qing Dynasty (1900), Eight-Nation Alliance invaded China, and all the shops of Inline Sheng were burned down, and Inline Sheng reopened in dengshikou.
In the first year of the Republic of China (19 12), Yuan Shikai defected, soldiers burned and looted everywhere, and Zhao Ting died of anger.
His son, Zhao Yunshu, took over the business and moved the shop to the front porch.
Since 1996, Inline has held many shoe culture exhibitions. Through more than 100 objects and more than 400 photos, the exhibition briefly introduces the changing history of a century-old shop and the development of the world footwear industry.
Inline promotion has changed from simple quality consciousness to famous brand consciousness, which has found a new idea for the development of time-honored brands.
In the increasingly fierce market competition, the in-line shoe store with a history of 100 years insists on traditional characteristics, strives for innovation, attracts consumers with quality, variety, reputation and long-standing corporate culture, and has embarked on a road of characteristic operation and received good benefits.
Our party and state leaders * * *, Zhou Enlai, Zhu De, Guo Moruo, etc. I like to wear Melaleuca's shoes best.
At present, the gold-lettered plaques on the first and second floors of Inline are inscribed by the old general Zhang Aiping and the great writer Guo Moruo respectively.
1988, the business building was rebuilt, but the appearance still maintained the architectural style of Qing dynasty, with yellow tiles and red columns, painted with gold, resplendent and antique.
The font size of "inline promotion" is elegant and loud, which makes people know at a glance that it is related to the three-level promotion of "ouchi".
The word "sheng" has something to do with wearing shoes, and it is indeed a good auspicious font size.
In-line shoe store was opened in Xianfeng, Qing Dynasty for three years (A.D. 1853) and has a history of 140 years. It is a veritable Beijing time-honored brand.
It is said that inline promotion was initiated by Zhao Ting in Wuqing County, Hebei Province. Zhao Ting was an apprentice in a shoe factory in Beijing when he was young. After starting a business, he and a man named Ding raised 18000 taels of silver to start a business in Dongjiang Mi Lane (later Dongjiaomin Lane), which was relatively prosperous at that time.
Take the business model of "front shop and back factory, self-produced and self-sold".
At that time, the friends promoted in the industry were all "officials" of dignitaries.
Zhao Tingchou believes that if you want to make a lot of money, you must make an abacus for those who "sit in the sedan chair" and then calculate it on the sedan chair, and you can't dig out an ingot.
The so-called "dust sedan chair" is a person with a brilliant feather crown on his fingers, a patchwork jacket and a foot with foundation facing the boots, which determines that the main business varieties of Inline are facing the boots.
Officials are rich and powerful, well-dressed and demanding. In order to win the trust of these people, their products must be fine in workmanship and comfortable to wear, and they must work hard on product quality.
So the top of the boots is made of fine satin, which is a specialty of Nanjing. Satin is thick, black and bright, and there is no stubble.
The soles of boots should be made of good white cloth, flat and tight, with uniform bone strength and thickness.
When closing the soles, choose the first-class twine made in Wenzhou, which requires thick twine, thin tapered collar, neat stitches, high tension, tight closing and uniform stitch size, and the soles should be closed at least 8 1 stitch per square inch.
When finished, soak it in boiling water. After soaking evenly, wrap it in a quilt and heat it carefully. When it becomes soft, it should be flattened, shaped and dried.
The soles made by these processes are called "dry soles", which are strong and wear-resistant and not easy to go out of shape.
The operators of inline promotion also tried their best to collect the sizes, styles and special preferences of boots and shoes of princes and nobles, well-known officials in Beijing, foreign officials and dignitaries through various relationships, and compiled the book "Shoe for Load", which not only saved these "noble" customers the trouble of shopping back and forth, but also provided a stepping stone for them to get to know their superiors in the officialdom at that time.
Inline rose became famous soon after its opening.
After the Republic of China, Korean boots were no longer worn, and the service objects and business varieties promoted in the industry had to be changed.
As customers are no longer near the palace, they move to the front porch room to do business.
Because Inline has a set of excellent shoemaking techniques, the production of soles and uppers can not be separated from "receiving, lying, grasping and sewing", especially the shoe * * * method is unique and has long been famous, so it can give full play to its advantages and reform casual shoes.
In addition to satin uppers, imported "dress" uppers are added, and imported "Asia" brand bleached cloth is used in the shoes, which is soft and wear-resistant.
The sole is about half thinner than the sole, but the original technology is still used.
Inline "Merlot" is therefore well received by users.
For the elderly to keep out the cold in winter, it also adds the "old people's music" with satin plates and clouds, which makes the elderly comfortable and warm, beautiful and generous, and is deeply loved by customers.
In addition, we also designed and produced "Nabang shoes" for porters and construction workers, which are both soft and hard, elastic, comfortable to wear and particularly strong, and are not afraid of the collision of stones and iron blocks.
After the public-private partnership, inline moved to Dashilan.
Due to the needs of business development, the business building was expanded in the 1980s.
It has expanded five times than before, breaking the old pattern of making only cloth shoes.
The new business building brings together famous and excellent new products from all provinces and cities in China, with more than 2000 varieties of colors. There is also a special wedding dress, shoes and hats clothing department on the third floor.
Become the largest "complete shoe store" in the national time-honored brand.