"In the field of roasted seeds and nuts, it is not easy to maintain good quality and build a brand for a long time because the raw materials of agricultural products are affected by natural weather." Cixi Zhouxiang, where the company is located, is a major town of small household appliances in China, and there are no raw materials needed by the roasted seeds and nuts industry such as peanuts and melon seeds. However, it is in this environment that Song Baichun, through hard work, long-term psychological suffering and market fighting, finally turned Hengkang into one of the three major brands in the roasted seeds and nuts industry. Hengkang does roasted seeds and nuts, and there is a little "secret", which is the mouth of the general manager Song Baichun. Song Baichun made roasted seeds and nuts and had a unique study on taste. Before entering the business, he spent half a year tasting the flavor of roasted seeds and nuts all over the country and developed a unique mouth shape. This mouth has brought good benefits to Hengkang's products. Song Baichun told reporters, "My mouth is very awkward. When I eat out, I often pay attention to their tastes. When I get it back, I will call the development department to develop it. This is also one of my advantages, so our Hengkang products are very popular in the market. " Hengkang doesn't just rely on this trick to make roasted seeds and nuts. In terms of quality control, Ningbo Hengkang Food Co., Ltd. has always adhered to the quality policy of "choosing the best from the best and doing better". In order to be unimpeded in the international market, Hengkang took the lead in passing the double certification of ISO9002 quality system and ISO400 1 environmental management system, and successfully obtained the international "green card". Luo said that because of the differences in eating habits and consumption in different countries, consumers' tastes are also very different. The company tried its best to adjust the product structure according to consumers' tastes, and used its brains to innovate roasted seeds and nuts, gradually developing from the initial four or five varieties to 30 varieties. Even if it is a single variety, Hengkang has carefully developed new tastes and eating methods.