1. Select goods

First, choose the goods that need to be sold. You can choose products with selling points according to your own interests, professional knowledge and market demand. Usually, novel, unique and practical goods are more likely to arouse buying interest.

2. Understand the target audience

Understand the needs, interests and buying habits of the target audience in order to create targeted content. People of different ages, sexes, regions and occupations may have different needs and concerns for commodities.

Take pictures of goods

Take high-quality pictures of goods. Pictures should be clear and bright, highlighting the characteristics of goods. Can shoot different angles and details of the goods, so that consumers can understand the products more comprehensively.

4. Write sales copy

Write a fascinating copy of commodity sales. The copy should be concise and clear, with vivid language, highlighting the advantages, characteristics and usage scenarios of the goods. Rhetorical devices such as parallelism, contrast and exaggeration can be used to increase the appeal of copywriting.

5. Design the graphic layout

Make reasonable typesetting and typesetting for product pictures and sales copy. You can use image processing software to beautify, add appropriate text descriptions, and maintain the consistency of the overall style. The layout should be concise, avoid information overload, and make it clear to consumers at a glance.

6. Choose a sales platform

Choose the appropriate sales platform, such as e-commerce platform, social media platform, short video platform, etc. The audience characteristics and laws of different platforms are different, so we should choose the appropriate platform according to the target audience.

7. Publish graphic content

Publish the designed graphic content to the selected sales platform. Pay attention to choose the right time when publishing, and increase the exposure opportunities. Can cooperate with some hot topics, festivals, activities and so on. , improve the dissemination of content.

8. interact with the audience

Respond to the audience's questions and comments in time and maintain interaction with the audience. More detailed information can be provided according to the needs of the audience to guide the audience to buy.

9. Analyze data

According to the data provided by the sales platform, the effect of graphic delivery is analyzed. Understand the audience's click-through rate, conversion rate and other data, so as to optimize the graphic content and improve the sales effect.

10. Continuous improvement

According to the results of data analysis, the content and strategy of graphic delivery are constantly improved. You can try different sales angles and copywriting styles to see which one is more popular, so as to improve the sales conversion rate.