Many people think that opportunities are rare, so many people spend precious time waiting for opportunities. In fact, if you have extraordinary courage, wise mind and hard-working hands, you can also create opportunities.

Wang Hai: I joined Skyworth in 2000 and worked for 14 years. I have also made some small achievements and achieved a relatively high position. However, people always have a restless heart, always thinking about whether they can make another breakthrough in a new world. So I may have thought about starting a business in 13, but I haven't made up my mind after all. At that time, I decided that although I didn't start a business, the CEIBS EMBA and the last CEIBS class should be said to have strengthened my entrepreneurial spirit, so I finally decided to give up all the positions of 14 in Skyworth and enter a new field from scratch, hoping to make use of some Internet.

(Question 2: Why do you choose cross-industry entrepreneurship, the reasons for choosing the automobile industry, and the three major standards for choosing the industry? )

Wang Hai: At that time, when we decided to start a business project, we set some standards, mainly three. The first one is that we can cut into a relatively large market, and the demand in this market is just needed. It means that our ability may be strong or weak, but at least there should be room for imagination. If you choose a small market, even if you make a share of 100%, the space is limited. This is the first standard. The second standard is based on today's era, so the method we decided is that we must use the Internet as a method, not in a very traditional way; The third criterion is that since it is made by the Internet, use the brains of the Internet, Baidu, Ali, Tencent and BAT, regardless of whether they will do it or not. If they want to do something, I don't think they should do it because there is no way to PK with them. So according to these three criteria, we thought at that time, choose these industries. First, the biggest industry in China is real estate. I can't build a house with my own resources. This is the first, at the same time, it is impossible to do any real estate internet projects, because, for example, my classmates have already done it, and there is little chance; The second industry is the automobile industry. For the automobile industry, we were also attracted by the news that Lei Jun invested in an automobile-funded enterprise at that time, which further attracted our attention to automobile-funded enterprises. Finally, we found that this industry is very big, and there may be a trillion-dollar market in two years. Meanwhile, this market is very traditional. It is such a big industry and so traditional, and the ultimatum is also very prominent. There are many things an innovator needs to do.

(Question 3: Business model of automobile maintenance, limitations of 4S stores, and automobile development model? )

Wang Hai: Shenzhen is doing maintenance. It generally has two features, 1 feature is made according to the maintenance manual. So what's the problem? Because different car owners have different driving habits. Some car owners like to step on the brakes, while others like to step on the accelerator. Then, using the same "standard" to maintain different driving habits may be problematic. Second, the road conditions of each car are different. For example, in Chongqing, your car climbs mountains every day, and in Beijing, your car is stuck in traffic jams every day. Therefore, different driving habits and different road conditions are maintained by the same standard, which is either wasteful or inaccurate. I didn't do what I should have done. How to solve this problem, each of our stores has added hundreds of thousands of such testing equipment. After testing the testing equipment, do what you should do, that is, tailor the maintenance items according to your car to avoid unnecessary waste and doing what you should do instead.

Wang Hai: I always say that no operator is born to cheat consumers and always wants to operate in good faith. But why did he cheat? He was forced. He had no choice. The business model decided that he had to do this. Without this, his business can't go on. A 4S shop, if it is a mid-to high-end brand, will invest 70 million to 80 million, or even hundreds of millions. But with such a high investment, we find that it was profitable to sell cars in the past, and it is also profitable to sell cars now. Why, there are too many 4S stores in a city, the online price is very transparent, and sales can't make money. At the same time, in the past, 4S stores had a monopoly advantage. Now, after the national antitrust,

Question 4: What are the difficulties and changes in the initial stage of starting a business? )

Wang Hai: The core of the early stage is actually 2 o'clock, 1 is a team, so entrepreneurs must form a team that investors can trust, but the founder himself is also very important; In the early days, for example, when we were at 5438+ 10 in June last year, at that time, you didn't have a financing team, and then there was no office, no store, no internet platform, that is, nothing, nothing. So when there is nothing, then at this time, of course, the main thing is your founder himself and the future business blueprint you outlined. Can you convince investors? This is that stage, so when you do the pre-A round, in the second stage, because you already have a shop, a team and an online platform, the content of communication with investors will be much richer at this time, but generally speaking, I think the most important thing for investors is that they want to know what is the difference between your project and other people's projects, what are the advantages, and how much investment intention you can bring me, because investors. So you must answer the investors, how much time you can give them and how high the price is. In other words, you should explain your business model, including your action path, to investors very clearly, and at the same time, you must accept the challenges of investors' various problems. At this time, you should be fully prepared. Of course, it is also a way to see more investors. In other words, the process of each investor asking a question, constantly improving himself and communicating with investors is actually the process of constantly improving the plan. Of course, it would be best if many problems were figured out from the beginning.

Question 5: How to attract investment? )

Wang Hai: According to our current agreement with investors, it is also our own business plan, so it is mainly divided into three stages. The first stage, from the establishment of 5438+00 in June last year to about two to three years in the future, mainly focuses on guidance, completes the online platform, and makes the national chain network of light assets offline, so I hope to achieve 100 chain stores within three years. In the second stage, I hope to start our joining strategy, including doing some business expansion, such as used cars, car loans, finance and so on. This is the second stage; Then in the third stage, what we have to do may be the construction of the whole ecosystem. For example, we will build a brand-new ecosystem for car owners, engineers, franchisees and automobile development. We will make some platforms and platform strategies. We will also do some big data operations and cross-border cooperation. At that time, it should be said that there was a lot of imagination. Our planning is mainly divided into these three stages.

(Question 6: Entrepreneurial feelings)