In recent years, we have found that a large number of women have the habit of making up in their daily lives, but many men have also begun to paint some light makeup in their daily lives. However, with the development of cosmetics industry, male cosmetics are likely to become a new blue ocean market in the future. Although at present, the market share of men's makeup is not large, but in terms of its growth rate, the men's makeup market is very promising.

I. Introduction to Cosmetics Speaking of cosmetics, I believe most women are no strangers. In daily life, cosmetics are almost a product that every girl will use. From the perspective of cosmetics industry, cosmetics can be divided into four categories, including beauty products, personal care products, other human products and fragrance preparations. In recent years, the national cosmetics retail industry has been on the rise, and both the import volume and the amount have achieved double growth. From the overall consumption level, we will find that the first-tier cities have the largest consumption scale of cosmetics. But from the perspective of growth rate, we will find that its growth rate is the fastest in fourth-tier or fifth-tier cities. Most cosmetic consumers are professional women.

Second, the use of cosmetics by men and women has increased, and more and more men in China have started to use cosmetics. According to the value economy of 20 19 Tmall, the report found that the number of special items of men's cosmetics on Tmall platform increased by 56%. Most men buy BB and CC cream. Some men bought eyebrow pencil, but only 1% people bought eyebrow pencil. Although there are not many men who buy eyebrow pencil, bb and cc cream, this figure is growing very fast compared with 20 17. To some extent, this shows that the future male cosmetics market has a good development prospect.

3. Overview Although the male cosmetics market is not very good at present, it will have a good development prospect in the future.