Step 1: Clarify the theme
Clarify the theme. To put it bluntly, you should target the target group, find out who you are writing for, and decide the theme of the script according to the needs of the audience. How to write a short video script
Step 2: Build a framework
After the basic theme is determined, we will start to build a script framework. The core of this framework is story, which includes characters, scenes and events in the form of stories.
At present, the script we are writing is for short videos, so we need to set some bright plots such as inversion and conflict within a limited text to highlight the topic.
Step 3: Fill in the details
It is said that "details determine success or failure", even for short videos. A good short video and a bad short video may have the same story outline. The real difference between them is whether the details are moving. If the theme is trunk, the frame is branches and the details are leaves, we can use leaves to judge whether the tree is healthy or not.
Details can enhance the audience's sense of expression, mobilize the audience's emotions and make the characters fuller. After determining the details that need to be executed, consider which lens to use to present it, and then write a very specific snapshot script. Details are also an important branch to mobilize the audience's emotions. The detail here is the shot-taking of short video. The shot-taking script converts the text into a picture that can be directly expressed by the lens. Usually, the shot-taking script includes the picture content, scene, photography skills, time, position and sound effects.
basically meet the above three points, a short video script planning is completed. For the marketing team, the script is an important tool to improve efficiency, ensure the theme and save communication costs.