The company has passed ISO900 1:2000: 2000 international quality system certification, European CE certification, CB certification, China CCC certification and other domestic and international series certification; Won the honorary titles of "Shanghai famous brand product", "high-quality after-sales service unit" and "top ten brands in the same industry"; It has been broadcast on CCTV many times. Under the leadership of Chairman Wang He and General Manager, the brand of "Soy Sauce" has nearly 2000 employees, and its domestic sales are spread all over more than 20 provinces, municipalities and autonomous regions in China. Bean products are exported to more than 70 countries and regions around the world, including Southeast Asia, America, Central Europe, Australia and Central Africa. Let soybean occupy a place in the market, become an important role of Shanghai home appliance brand, and make soybean a dazzling pearl in the home appliance industry. "Soybean" was listed as an emerging brand in China a few years ago. As soon as the product was listed, it was unanimously recognized and favored by consumers and businesses, and it was at the forefront of the same industry in terms of quality and service. An unknown brand, after several years of market verification, now "Soybean" has become a well-known brand with high popularity in China and even the world. After a survey of 220 dealers in China, the customer satisfaction rate is as high as 94.5%. In 2002, Sawyer Company put forward the grand goal of "Dare to be the first in the world and be Sawyer in the world", thus establishing the brand strategy of Sawyer's globalization. From market research to product research and development, from production, technology to quality management, from product quality to after-sales service, Sawyer strictly implements ISO900 1 system certification management mode. Accurate market positioning and strict production technology ensure that the sales performance of bean products grows rapidly year by year. The company's board of directors has set the strategic goal of "soybean" brand market share entering the top ten in the home appliance industry in the next five years. From 200 1, Sawyer established the East China market as the main battlefield, and other provinces and cities opened up markets for the company. By 2005, the sales network has spread over more than 20 provinces, municipalities and autonomous regions in China, and the export business has spread over more than 70 countries in the world. In order to achieve the goal, the company invested a lot of manpower, material resources and financial resources. In order to realize the localization strategy of Soy brand, from 2002 to 2006 before 65438+February, Mr. Ma Ji, a famous crosstalk master, was specially hired to speak for the product image, so that Soy brand could quickly integrate into the lives of consumers in China. At the same time, he also interacted closely with Xu Jinjiang, a famous Hong Kong movie star, and famous crosstalk masters Li Jindou and Yan Yueming made publicity activities for Sawyer. In order to accelerate globalization, soybean has expanded from a single household air conditioner to a series of products including household air conditioners, central air conditioners, refrigerators, solar energy, washing machines and so on. To adapt to the increasingly demanding domestic market in China, especially the huge domestic third-and fourth-tier markets. At the same time, in order to increase production capacity, the "Soybean (Anhui) Industrial Park" with an investment of 654.38+62 billion yuan was established in Anhui and put into operation in the first half of 2006. The scale of the production base is six times that of the existing production base in Shanghai, and the production capacity of "soybean" products will be greatly increased after it is put into production. In order to effectively promote the soybean brand and strictly protect the trademark, the chairman is directly responsible for organizing and arranging personnel to protect the "soybean" trademark in all directions. The company invested a lot of money to promote the brand in TV media, newspaper media, magazine media, online media, news activities, exhibitions and outdoor media. Publicity in major TV media all over the country. For example, it will be promoted in CCTV brand exhibition, Shanghai TV home studio, Shandong TV leisure time, Zhejiang, Jiangsu, Anhui, Hunan and other places. At the same time, increase the publicity of magazine media. For example, in the central air-conditioning information, air-conditioning market, air-conditioning business information, household appliances business information, Fujian price information and other professional media for publicity. Increase the publicity of newspapers and media. If it has been publicized in Beijing Evening News, Yangzi Evening News, Xin 'an Evening News, Youth Daily and other newspapers and media. Continue to increase the publicity of online media. It has been reported in HC Network, Aiken Network, Shanghai Industrial Economic Information Network and Lu 'an Government Network. At the same time, the company invested heavily in establishing corporate websites, which were promoted by major network operators such as 372 1 Company and China Enterprise Power. Continue to strengthen news activities. Such as Shanghai Summit Forum, Suzhou Summit, Ningbo Summit and Fujian Summit. Continue to increase professional exhibitions and exhibition enterprises at home and abroad. Such as the first refrigeration exhibition of central air conditioning, Ningbo OEM exhibition, Beijing refrigeration exhibition, Thailand refrigeration exhibition, Dubai refrigeration exhibition and so on. On June 5438+1October 65438+May, 2005, Sawyer held a grand exhibition at the Canton Fair, which attracted a large number of foreign businessmen, including 100 people who were interested in visiting the company, and the on-site orders reached more than 300 million RMB. It laid a good foundation for the strategic goal of Sawyer in 2006. At the same time, Sawyer also increased the promotion and investment of outdoor media, such as wall advertisements, door advertisements, banner advertisements, street signs, light boxes, gift lamps, corporate promotional films, etc., and increased the advertising methods such as product samples, posters and leaflets. The company plans to increase the research and development of new products and models in 2007. Sawyer will make the appearance of products more fashionable and beautiful, and advanced bionic manufacturing technology will meet the comfort of consumers. Sawyer pays more attention to the health, environmental protection and smart flowers of products, and pays more attention to the improvement of the global environment and keeps innovating. The competition of enterprises is the competition of products and quality, and all this belongs to the competition of talents. Sawyer introduced a group of high-tech talents. Broaden the channels of talent introduction through online publishing, news media, talent market and advertising, and introduce many outstanding talents to domestic and foreign enterprises such as Kelon, Siemens, Electrolux, Haier, Midea, Meiling and Hui Hui. At the same time, Sawyer increased product services, continued to implement the "red heart service system", opened a domestic 24-hour service hotline and a domestic free hotline, implemented online complaints, hotline complaints and other channels to feed back information, established a professional after-sales service team, solved problems within 24 hours, and strengthened the management of nearly 1,000 sales outlets and service outlets across the country, so that users have no worries. With the continuous improvement of brand awareness, counterfeit products and unauthorized sale of bean products have appeared in the market. To this end, the company specially hired legal consultants to maintain and ensure the development of soybean brands for many years. Using the strategy of striving for "brand products of small and medium-sized enterprises in Shanghai", the company has formulated a series of brand promotion goals and plans, and implemented them at different levels. From top management to ordinary employees, Qi Xin made concerted efforts to make brand awareness deeply rooted in people's hearts. "Soybean" people have the ability and confidence to fight for the brand and make unremitting efforts for "Soybean" to become an internationally renowned brand as soon as possible. Suoyiren will not stop the pace of keeping pace with the times, and will strut, link the past with the future in the struggle, explore the ups and downs of innovation, carry forward the past and forge ahead into a new journey. Success comes from climbing the peak day and night; Success comes from the unremitting pursuit of faith; Success comes from spare no effort to ask for details; Success comes from a long-term vision of the future, and Sawyer believes that success comes from constantly surpassing every success. Yesterday's Sawyer quietly cultivated consumers' dreams of a new life; Today, Sawyer soars in the vast blue sky; Tomorrow's Sawyer will play an immortal chapter in the history of home appliances in China. Overview of bean products: Bean products include refrigerators, household air conditioners, central air conditioners and solar water heaters. 1) refrigerator: the design is novel and fashionable; The main components are supported by well-known supporting manufacturers at home and abroad; Refrigerant adopts internationally recognized CFC-free refrigerant R600a, which is green and pollution-free; Energy saving and consumption reduction reach the national first-class energy efficiency; Luxury temperature control lamp design, detachable door seal and green environmental protection materials and many other humanized and convenient designs; Products have been favored by dealers and consumers since they went on the market. 2) air conditioning: detachable panel, novel and fashionable appearance design; Power failure automatic reset; Ultra-low temperature start; Self-diagnosis and humanized design; Low voltage start; Efficient filtration, super dehumidification; Unique anechoic cavity technology; Shock-proof cushion technology; Ultra-quiet operation; LED digital display; Sleep runs automatically; Optimize the design of air ducts and records; Auxiliary electric heating, etc. Set home, business, manufacturing, maintenance in one. 3) Solar water heater: the design is novel and fashionable; Imported aluminum-zinc plated shell, elegant and luxurious, high-strength and corrosion-resistant fluorotitanium alloy, food-grade stainless steel liner, mainly based on light energy, supplemented by electric energy, to achieve 24-hour water supply; Super thick insulation layer, long insulation time, cold and high temperature resistance; Advanced three-cavity vacuum tube with high heat absorption efficiency and strong frost resistance; Button reflector is closely combined with vacuum tube, which has good heat collection effect, high efficiency of converting light energy into heat energy, strong stability and automatic water supply function.