Channel, in the commercial field, is a value-added chain composed of some independent and interdependent organizations. Through value-added channels, products and services become more attractive and available, which can better meet the needs of users and make end users accept them satisfactorily.
According to the length of channels, there are long channels and short channels; There are wide channels and narrow channels according to the width.
Channel development trend:
(1) Channel operation: centering on the construction of the terminal market.
(2) Channel support: from mechanization to omnibearing.
(C) Channel model: from simplification to diversification.
(d) Flat channel structure.